16x24x1 air filter
Launch itA $1.4M/yr market growing +16.9% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$41.82avg listing price — sweet spot $15–$100
Price range
Incredible$27.14–$71.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 245K searches
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad28,753.81avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 16x24x1 air filter is a $1.4M/yr Amazon United States market (245K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Launch it — 56/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
16x24x1 air filter market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $1.3M–$1.7M
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 4.0%
- Avg brand age
- 63 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
17
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Filtrete35%
- Filterbuy30%
- Simply22%
- Aerostar10%
- BNX2%
- Colorfil1%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +16.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top 16x24x1 air filter search terms
- 16x24x1 air filter100K/yr
- air filter 16x24x127K/yr
- 16x24x1 furnace filter32K/yr
- 16 x 24 x 1 air filter13K/yr
- furnace filters 16x24x115K/yr
- 16x24x18K/yr
- furnace filter 16x24x19K/yr
- 16 24 1 air filter6K/yr
- ac filter 16x24x15K/yr
- air filters 16x24x15K/yr
Top 16x24x1 air filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simply 16x24x1 Air Filter Merv 8 MPR 600 6 Pack Furnace Air Filter for HVAC (Actual Size: 15.75x23.75x0.75) DUST Pet & Allergy Control
Simply$33.904.7★53,363 rev
Filtrete 16x24x1 Air Filter MERV 5 6-Pack AC Furnace Filters for Home HVAC MPR 300 Basic Dust Defense Removes Lint & Household Dust 3-Month Pleated Electrostatic (Actual Size 15.81x23.81x0.81 in)
Filtrete$33.314.7★160,547 rev
Filterbuy 16x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.38 x 23.38 x 0.75)
Filterbuy$37.244.7★51,098 rev
Aerostar 16x24x1 MERV 8 Air Filter 6 Count ACTUAL SIZE (15.75 x 23.75 x 0.75 ) HVAC Air Conditioning & Furnace Filter Captures Dust Lint & Pollen (MPR 600 / FPR 5) Made in USA
Aerostar$35.434.7★2,251 rev
Filterbuy 16x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.38 x 23.38 x 0.75)
Filterbuy$35.254.7★4,066 rev
Newest
by launch date
Filtrete 16x24x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 15.81 x 23.81 x 0.81 in)
Filtrete$47.98627 rev
BNX TruFilter 16x24x1 Air Filter MERV 13 (6-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10
BNX$50.917,885 rev
Filtrete 16x24x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 15.68 x 23.68 x 0.81 in)
Filtrete$47.3825,454 rev
Colorfil 16x24x1 Air Filter (2-Pack) | Made in the USA | Color Changing | Remove Cat and Dog Odor | MERV 8 for Pet Hair Dander and Dust | 15.5x23.5x0.75 Exact Size
Colorfil$37.43622 rev
Simply 16x24x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x23.75x0.75) DUST Pet & Allergy Control
Simply$27.145,182 rev
Trending
90-day click momentumSimply 16x24x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x23.75x0.75) DUST Pet & Allergy Control
Simply$27.144.6★
Simply 16x25x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control
Simply$31.894.7★
Filtrete 16x24x1 Air Filter MERV 5 6-Pack AC Furnace Filters for Home HVAC MPR 300 Basic Dust Defense Removes Lint & Household Dust 3-Month Pleated Electrostatic (Actual Size 15.81x23.81x0.81 in)
Filtrete$33.314.7★
Aerostar 16x24x1 MERV 8 Air Filter 6 Count ACTUAL SIZE (15.75 x 23.75 x 0.75 ) HVAC Air Conditioning & Furnace Filter Captures Dust Lint & Pollen (MPR 600 / FPR 5) Made in USA
Aerostar$35.434.7★
Filtrete 16x24x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 15.68 x 23.68 x 0.81 in)
Filtrete$47.384.8★
What buyers say about 16x24x1 air filter
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Good filter for the money”
“Fit great”
“Good quality”
“Work as advertised”
“Easy to use”
“Works great”
“Great dust catcher”
“Easy to install”
“these hold out nicely”
What buyers complain about
“Not true to size”
“Technician explained the filter did not provide enough support”
“a bit flimsy”
“Poor quality”
“Deceptive size listings from this brand”
“Cheap thin plastic at that”
“Does not last long”
“like the glue on the cardboard frame oozed onto each other”
“give me a hard time”
“it was very dirty”
Top return reasons
Common questions
- Is 16x24x1 air filter profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 16 tracked products. 90-day search growth is +16.9%. Flapen's verdict: Launch it (56/100).
- How competitive is the 16x24x1 air filter niche?
- 6 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in 16x24x1 air filter?
- Top complaints mined from reviews: Size-Overall, Filtration, Strength. The return rate is 0.9%.
- When does demand for 16x24x1 air filter peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the 16x24x1 air filter niche?
- Listings span $27.14–$71.30; the average listing price is $41.82 (sweet spot $15–$100). The average incumbent carries 28,754 reviews — the moat a new listing must climb.