Is 16x20x2 air filter profitable to sell on Amazon United States?

The niche generates $513K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the 16x20x2 air filter niche?

7 brands and 13 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in 16x20x2 air filter?

Top complaints mined from reviews: Filtration, Value For Money, Strength. The return rate is 0.2%.

When does demand for 16x20x2 air filter peak?

Demand peaks in Jun–Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the 16x20x2 air filter niche?

Listings span $29.14–$84.05; the average listing price is $56.02 (sweet spot $15–$100). The average incumbent carries 13,332 reviews — the moat a new listing must climb.

16x20x2 air filter

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Price range

Incredible$29.14–$84.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$56.02

avg listing price — sweet spot $15–$100

Market size

Good$513K

$513K/yr · 68K searches

Growth

Good+33.0%

90-day search growth — must beat 0% to launch

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad92%

top-5 brand share — brand-locked demand

Review moat

Bad13,332.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals High Price

According to Flapen's Amazon United States niche tracking, 16x20x2 air filter is a $513K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x20x2 air filter market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $700K–$840K; units × avg price
Conversion rate: 13.6%
Avg BSR: #121
Page quality: 0%
Prime: 40%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Filterbuy41%
Filter King28%
Nordic Pure10%
Glasfloss7%
Filtrete6%
Aerostar6%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.0% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Open Trend

Top 16x20x2 air filter search terms

16x20x2 air filter43K/yr +38.9%12.1% conv.
16x20x28K/yr +44.7%13.6% conv.
16 x 20 x 2 air filter5K/yr +56.0%11.3% conv.
air filter 16x20x25K/yr +36.6%12.3% conv.
16x20x2 furnace filter6K/yr -27.0%9.7% conv.

All search terms

Top 16x20x2 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filterbuy 16x20x2 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 19.50 x 1.75)

Filterbuy$44.034.7★892 rev

Filter King 16x20x2 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 15.5 x 19.5 x 1.75)

Filter King$84.054.7★589 rev

Filter King 16x20x2 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 15.5 x 19.5 x 1.75)

Filter King$49.094.7★2,030 rev

Nordic Pure 16x20x2 (15 1/2 x 19 1/2 x 1 3/4) Pleated MERV 12 Air Filters 3 Pack

Nordic Pure$32.884.8★1,103 rev

Filterbuy 16x20x2 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 19.50 x 1.75)

Filterbuy$29.144.6★68,921 rev

Newest

by launch date

Aerostar 16x20x2 MERV 8 Air Filter 4 Pack Set of HVAC Furnace Filters Electrostatic MPR 600 & FPR 5 (Actual Size: 15 1/2 x 19 1/2 x 1 3/4 inches)

Aerostar$41.87569 rev

11mo ago

MANN+HUMMEL 16x20x2 MERV 8 Pleated 2 AC Furnace Air Filter. Case of 12

MANN+HUMMEL$77.6620 rev

2y ago

Filtrete 16x20x2 AC Furnace Air Filter MERV 11 MPR 1000 Allergen Defense 3-Month Pleated 2-Inch Electrostatic Air Cleaning Filter 4 Pack (Actual Size 15.5 x 19.5 x 1.75 in)

Filtrete$62.7525,454 rev

6y ago

Glasfloss ZL 16x20x2 MERV 10 AC & Furnace Filters. 12-Pack

Glasfloss$72.41301 rev

7y ago

Filter King 16x20x2 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 15.5 x 19.5 x 1.75)

Filter King$84.05589 rev

7y ago

What buyers say about 16x20x2 air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration26%

“Good filter”

Quality-Overall17%

“Quality filter”

Advertised Vs Actual Product13%

“Accurate description”

Value For Money13%

“Accurate description at a fair price”

Size-Overall10%

“They fit”

Efficiency7%

“Works great”

Strength6%

“theyre built solid”

Durability3%

“Very durable and easy to use”

Assembly/Installation2%

“how easy they are to install”

What buyers complain about

Filtration50%

“Not sure if it was Amazon or Filterbuy that messed up”

Value For Money17%

“Better pricing”

Strength17%

“Flimsy”

Top return reasons

Size-Overall77%

Filtration14%

Compatibility-Overall3%

Certifications2%

Thickness1%

Value For Money1%

Quality-Overall1%

Thin1%

Defective Material/Parts0%

Advertised Vs Actual Product0%

Common questions

Is 16x20x2 air filter profitable to sell on Amazon United States?: The niche generates $513K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the 16x20x2 air filter niche?: 7 brands and 13 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in 16x20x2 air filter?: Top complaints mined from reviews: Filtration, Value For Money, Strength. The return rate is 0.2%.
When does demand for 16x20x2 air filter peak?: Demand peaks in Jun–Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the 16x20x2 air filter niche?: Listings span $29.14–$84.05; the average listing price is $56.02 (sweet spot $15–$100). The average incumbent carries 13,332 reviews — the moat a new listing must climb.