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16x20x2 Air Filter

Maybe

Returns run at only 0.2% of orders. But the products selling today already average 4.7★, so 16x20x2 Air Filter is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$513K/yr68K searches / yr
90-day growth
+33.0%search demand this quarter
Competition
67%top-5 click share · 7 brands · 13 sellers

Flapen Score

16x20x2 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 16x20x2 Air Filter is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16x20x2 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 16x20x2 Air Filter 68K times last year and spent an estimated $513K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $513K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+33.0%
Conversion, latest week
13.6%
Market size, estimated
$513Ka year
Peak month
July1.7× the quietest month
Top search term
16x20x2 air filter43K searches a year

02 · Price

A sale here is worth $56.02.

Listings sell for $56.02 on average, from $29.14 to $84.05. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $56.02 that is $28K to $42K a year per listing.

Average price
$56.02inside the $15 to $100 sweet spot
Price range
$29.14–$84.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$28K–$42K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Furnace Parts & Accessories. It carries 13,332 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
40%
Out of stock, average day
0.0%
Average rank
#121in Furnace Parts & Accessories
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
13,332per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top 16x20x2 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$51K$103K$154K$205K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

2%

  • Filterbuy41%
  • Filter King28%
  • Nordic Pure10%
  • Glasfloss7%
  • Filtrete6%
  • Aerostar6%
  • Open — no brand owns it (1 brand, 2%)

Demand

16x20x2 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Search terms

Top 16x20x2 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 16x20x2 air filter43K/yr
  • 16x20x28K/yr
  • 16 x 20 x 2 air filter5K/yr
  • air filter 16x20x25K/yr
  • 16x20x2 furnace filter6K/yr

Reviews and returns

What reviews say buyers love and hate about 16x20x2 Air Filter

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Filtration”
50%of negative reviews mention “Filtration”
0.2%of orders come back
“Not sure if it was Amazon or Filterbuy that messed up”
A buyer, on “Filtration”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 16x20x2 Air Filter questions

Answered from the same tracked data.