16x20x1 air filter merv 13
Worth a lookShows low returns (0.8%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$42.29avg listing price — sweet spot $15–$100
Price range
Incredible$23.71–$82.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Growth
Good+29.3%90-day search growth — must beat 0% to launch
Market size
Okay$146K$146K/yr · 31K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,231.28avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 16x20x1 air filter merv 13 is a $146K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
16x20x1 air filter merv 13 market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $127K–$169K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #334
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 83%
- Out of stock
- 16.6%
- Avg brand age
- 46 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
27
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
8%
- BNX26%
- Filterbuy24%
- Filtrete19%
- Simply10%
- Aerostar10%
- PuroAir3%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +29.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Top 16x20x1 air filter merv 13 search terms
- merv 13 16x20x111K/yr
- 16x20x1 air filter merv 1314K/yr
- 16x20x1 merv 133K/yr
- furnace filters 16x20x1 merv 133K/yr
Top 16x20x1 air filter merv 13 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BNX TruFilter 16x20x1 Air Filter MERV 13 (6-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10
BNX$53.704.7★7,885 rev
Filterbuy 16x20x1 Air Filter MERV 13 Optimal Smoke & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 19.50 x 0.75)
Filterbuy$45.144.6★21,899 rev
Filtrete 16x20x1 Air Filter MERV 13 MPR 1900 Allergens Bacteria Viruses & Air Pollutants 3-Month AC/Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters(Act Size 15.62x19.62x0.78 in)
Filtrete$33.114.8★17,142 rev
Aerostar 16x20x1 MERV 13 Air Filter 6 Count ACTUAL SIZE (15.50 x 19.50 x 0.75 ) HVAC Air Conditioning & Furnace Filter for Allergies Dust Pet Dander & Smoke (MPR 1500 / FPR 10) Made in USA
Aerostar$45.024.6★3,699 rev
BNX TruFilter 16x20x1 Air Filter MERV 13 (4-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10
BNX$41.604.7★1,172 rev
Newest
by launch date
FilterWise 16x20x1 Air Filter MERV 13 Pleated HVAC Furnace and AC Replacement Filter Residential Heating and Cooling System Filter 2-Pack
Filter Wise$23.712 rev
PuroAir MegaFilter - 16x20x1 Air Filter MERV 13 Activated CarbonTech Defense - Heavy Duty 3 Layer Furnace Filters Allergens Pollen Dust Pet Dander Smoke Odors - HVAC Air Filter 16x20x1 (1-Pack)
PuroAir$27.06709 rev
P & D filter 16x20x1 MERV 13 Furnace Air Filter (3-Pack) | High Efficiency HVAC Filter | Fits Standard AC & Furnace SystemsActual Size: 15.75 x 19.75 x 0.75 inches
P & D filter$28.1260 rev
Chenzhit (6 Pack) 16x20x1 Furnace Air Filters MPR 1900 & FPR 10 MERV 13 Pleated Air Filter (Actual Size: 16 3/4x19 3/4x3/4)
Chenzhit$42.95647 rev
Maycold MERV 13 16x20x1 Air Filter (6-Pack) High-Efficiency Pleated AC & Furnace Filters Actual Size: 15.70 x 19.70 x 0.75 Individually Wrapped in Plastic
Maycold$47.26456 rev
Trending
90-day click momentumFilterWise 16x20x1 Air Filter MERV 13 Pleated HVAC Furnace and AC Replacement Filter Residential Heating and Cooling System Filter 2-Pack
Filter Wise$23.715.0★
Aerostar 16x20x1 MERV 13 Air Filter Pleated AC Furnace HVAC Filters (15.75x19.75x0.75) for Allergies Asthma Dust Pet Dander Pollen Smoke Bacteria MPR 1200 FPR 7 USA 4 Pack
Aerostar$31.634.0★
Simply 16x20x1 Air Filter Merv 13 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x19.75x0.75) DUST Pet & Allergy Control
Simply$31.814.3★
PuroAir MegaFilter - 16x20x1 Air Filter MERV 13 Activated CarbonTech Defense - Heavy Duty 3 Layer Furnace Filters Allergens Pollen Dust Pet Dander Smoke Odors - HVAC Air Filter 16x20x1 (1-Pack)
PuroAir$27.064.6★
Maycold MERV 13 16x20x1 Air Filter (6-Pack) High-Efficiency Pleated AC & Furnace Filters Actual Size: 15.70 x 19.70 x 0.75 Individually Wrapped in Plastic
Maycold$47.264.7★
What buyers say about 16x20x1 air filter merv 13
What buyers praise and complain about, mined from review topics.What buyers love
“great quality filter”
“Totally worth the price”
“Fit fine”
“Good quality items”
“Works as advertised”
“easy to use”
“fewer allergy flare-ups”
“The construction feels really solid”
“This really cleans the air easy to install will definitely buy again”
“Made in USA”
What buyers complain about
“Simply Air Filters - POOR FIT”
“Simply Air Filters - POOR FIT”
“These are really flimsy”
“Cheap/low quality filters”
“Cheap not worth buying”
“bad color choice”
“The filter fabric is way too thin”
“require replacement more frequently than monthly”
“The filters are not assembled properly”
“did not provide adequate airflow”
Top return reasons
Common questions
- Is 16x20x1 air filter merv 13 profitable to sell on Amazon United States?
- The niche generates $146K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +29.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the 16x20x1 air filter merv 13 niche?
- 11 brands and 27 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in 16x20x1 air filter merv 13?
- Top complaints mined from reviews: Filtration, Size-Overall, Strength. The return rate is 0.8%.
- When does demand for 16x20x1 air filter merv 13 peak?
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the 16x20x1 air filter merv 13 niche?
- Listings span $23.71–$82.47; the average listing price is $42.29 (sweet spot $15–$100). The average incumbent carries 5,231 reviews — the moat a new listing must climb.