Is 16x20x1 air filter merv 11 profitable to sell on Amazon United States?

The niche generates $177K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the 16x20x1 air filter merv 11 niche?

12 brands and 40 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in 16x20x1 air filter merv 11?

Top complaints mined from reviews: Filtration, Size-Overall, Quality-Overall. The return rate is 1.0%.

When does demand for 16x20x1 air filter merv 11 peak?

Demand peaks in Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the 16x20x1 air filter merv 11 niche?

Listings span $25.49–$63.53; the average listing price is $38.98 (sweet spot $15–$100). The average incumbent carries 12,579 reviews — the moat a new listing must climb.

16x20x1 air filter merv 11

Worth a look

Shows searches that convert (12.7% search→purchase), but a deep review moat (12,579 avg reviews) keeps it on the watch list.

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.98

avg listing price — sweet spot $15–$100

Price range

Incredible$25.49–$63.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+21.2%

90-day search growth — must beat 0% to launch

Market size

Okay$177K

$177K/yr · 36K searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,578.53

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, 16x20x1 air filter merv 11 is a $177K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x20x1 air filter merv 11 market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $117K–$156K; units × avg price
Conversion rate: 12.7%
Avg BSR: #95
Page quality: 0%
Prime: 76%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

11%

Filtrete23%
Filterbuy22%
Simply16%
BNX15%
Aerostar9%
Amazon Basics4%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.2% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.0×

Open Trend

Top 16x20x1 air filter merv 11 search terms

16x20x1 air filter merv 1116K/yr +33.3%13.0% conv.
merv 11 16x20x19K/yr +44.8%9.4% conv.
16x20x1 merv 115K/yr -6.0%11.1% conv.
16x20x1 air filter merv 103K/yr -21.6%8.1% conv.
furnace filters 16x20x1 merv 113K/yr -22.8%8.7% conv.

All search terms

Top 16x20x1 air filter merv 11 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filtrete 16x20x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 15.68 x 19.68 x 0.81 in)

Filtrete$25.494.8★57,731 rev

BNX TruFilter 16x20x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7

BNX$42.054.7★6,309 rev

Simply 16x20x1 Air Filter Merv 11 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x19.75x0.75) DUST Pet & Allergy Control

Simply$38.234.6★6,555 rev

Filterbuy 16x20x1 Air Filter MERV 11 Superior Pet & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 19.50 x 0.75)

Filterbuy$46.204.7★453 rev

Filterbuy 16x20x1 Air Filter MERV 11 Superior Pet & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 19.50 x 0.75)

Filterbuy$36.944.6★23,863 rev

Newest

by launch date

16x20x1 MERV 11 Air Filter Quality AC/HVAC Furnace Filter1 Reusable ABS Frame + 4 Pack Replaceable Filter MediaBreathe Fresher and Cost-effective

LYJHKJ$27.9780 rev

10mo ago

Clorox 16x20x1 Air Filter MERV 11 Pleated HVAC AC Furnace Air Filters for Dust Pollen and Pet Dander MPR 1000 & FPR 7 Pack of 4

Clorox Air Filters$42.1638 rev

1y ago

Honeywell 16x20x1 MERV 11 Allergen Reducer 11000 Electrostatic Pleated HVAC AC Furnace Air Filter (4-Pack) | Replacement Filter for Home Use | Made in USA

Honeywell$38.54549 rev

1y ago

Simply 16x20x1 Air Filter MERV 11 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x19.75x0.75) DUST Pet & Allergy Control

Simply$31.81182 rev

2y ago

Qingzhug 16x20x1 MERV 11 (6-Pack) Pleated Air Filter (Actual Size: 15.75x19.75x0.75) MPR 1200 & FPR 7 Furnace Air Filters

Qingzhug$36.31121 rev

2y ago

What buyers say about 16x20x1 air filter merv 11

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Best value”

Filtration21%

“This filter does a great job”

Size-Overall15%

“Good fit Arrived on time”

Quality-Overall14%

“Quality Filters at a Great Price”

Advertised Vs Actual Product5%

“As advertised”

Efficiency4%

“Basic does the job”

Ease Of Use2%

“Easy to use”

Durability1%

“The durability is great”

Strength1%

“These are very sturdy”

Spray/Flow1%

“Easy to install good air flow”

What buyers complain about

Filtration22%

“Terrible air filter”

Size-Overall20%

“Too big”

Quality-Overall14%

“Cheap quality”

Strength11%

“Very flimsy”

Value For Money4%

“Too expensive”

Thickness3%

“know that the filters that are the thickest are not the best for your furnace”

Durability3%

“Within a couple weeks theyre broken”

Adhesion/Stickiness2%

“No glue around edges”

Ease Of Use2%

“A real problem to use”

Functionality-Overall2%

“It doesnt make the job”

Top return reasons

Size-Overall79%

Filtration10%

Compatibility-Overall4%

Value For Money1%

Advertised Vs Actual Product1%

Quality-Overall1%