Is 16x20x1 air filter profitable to sell on Amazon United States?

The niche generates $9.9M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the 16x20x1 air filter niche?

4 brands and 26 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 16x20x1 air filter?

Top complaints mined from reviews: Size-Overall, Filtration, Quality-Overall. The return rate is 0.8%.

When does demand for 16x20x1 air filter peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the 16x20x1 air filter niche?

Listings span $25.49–$43.12; the average listing price is $32.73 (sweet spot $15–$100). The average incumbent carries 41,464 reviews — the moat a new listing must climb.

16x20x1 air filter

Worth a look

Shows a $9.9M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$9.9M

$9.9M/yr · 1.9M searches

Conversion

Incredible15.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.73

avg listing price — sweet spot $15–$100

Price range

Incredible$25.49–$43.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+16.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad86%

top-5 click share — a locked-up shelf

Review moat

Bad41,464.3

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 16x20x1 air filter is a $9.9M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x20x1 air filter market data

Units sold / yr: 250K–300K; avg 15,000–20,000/product
Revenue / yr: $8.2M–$9.8M; units × avg price
Conversion rate: 15.7%
Avg BSR: #8
Page quality: 0%
Prime: 70%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Amazon Basics45%
Filtrete30%
Filterbuy14%
Simply12%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top 16x20x1 air filter search terms

16x20x1 air filter781K/yr +25.5%14.1% conv.
air filter 16x20x1229K/yr +22.2%12.8% conv.
furnace filter 16x20x1181K/yr -8.8%9.1% conv.
ac filter 16x20x174K/yr +58.4%12.4% conv.
16x20x1 furnace filter129K/yr -34.8%10.9% conv.
16 x 20 x 1 air filter62K/yr +28.3%15.7% conv.
furnace filters 16x20x1101K/yr -15.4%11.3% conv.
air filters 16x20x153K/yr +20.3%12.6% conv.
filtrete 16x20x152K/yr +3.7%10.2% conv.
16x20x138K/yr +26.4%12.4% conv.

All search terms

Top 16x20x1 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics 16x20x1 Air Filter 6-Pack MERV 8 AC Furnace Filters Allergy Control Removes Dust Lint and Pollen Electrostatic (Actual Size: 15.75 x 19.75 x 0.75)

Amazon Basics$29.024.6★17,081 rev

Filtrete 16x20x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 15.68 x 19.68 x 0.81 in)

Filtrete$25.494.8★57,731 rev

Simply 16x20x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x19.75x0.75) DUST Pet & Allergy Control

Simply$31.774.7★53,363 rev

Filtrete 16x20x1 Air Filter MERV 5 6-Pack AC Furnace HVAC MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint

Filtrete$31.914.7★160,547 rev

Filterbuy 16x20x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 19.50 x 0.75)

Filterbuy$30.874.7★10,472 rev

Newest

by launch date

Amazon Basics MERV 5 AC Furnace Air Filter 16x20x1 inches 6-Pack (Actual Size: 15.75 x 19.75 x 0.75)

Amazon Basics$27.2817,081 rev

11mo ago

Filtrete 16x20x1 AC Furnace Air Filter MERV 8 MPR 700 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 15.688 x 19.688 x 0.78 in)

Filtrete$43.126,265 rev

4y ago

Amazon Basics 16x20x1 Air Filter 6-Pack MERV 8 AC Furnace Filters Allergy Control Removes Dust Lint and Pollen Electrostatic (Actual Size: 15.75 x 19.75 x 0.75)

Amazon Basics$29.0217,081 rev

5y ago

Simply 16x20x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x19.75x0.75) DUST Pet & Allergy Control

Simply$31.7753,363 rev

7y ago

Filtrete 16x20x1 Air Filter MERV 13 MPR 1900 Allergens Bacteria Viruses & Air Pollutants 3-Month AC/Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters(Act Size 15.62x19.62x0.78 in)

Filtrete$33.1117,142 rev

11y ago

What buyers say about 16x20x1 air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Best value”

Filtration22%

“Great air filters”

Size-Overall15%

“Exact fit”

Quality-Overall14%

“Quality Filters at a Great Price”

Advertised Vs Actual Product7%

“As advertised”

Efficiency4%

“Basic does the job”

Strength3%

“Very sturdy”

Assembly/Installation1%

“Easy to install”

Material Quality1%

“Really good material”

Spray/Flow1%

“Easy to install good air flow”

What buyers complain about

Size-Overall21%

“Too big”

Filtration18%

“Terrible air filter”

Quality-Overall13%

“Poor Quality Control”

Strength10%

“Very flimsy”

Value For Money6%

“Too expensive”

Thickness3%

“know that the filters that are the thickest are not the best for your furnace”

Ease Of Use3%

“A real problem to use”

Durability2%

“Within a couple weeks theyre broken”

Flexibility2%

“Cardboard edges are very very think and bends easy”

Functionality-Overall2%

“It doesnt make the job”

Top return reasons

Size-Overall80%

Filtration9%

Compatibility-Overall4%

Value For Money1%

Advertised Vs Actual Product1%

Quality-Overall1%

Defective Material/Parts1%

Strength0%

Functionality-Overall0%

Certifications0%

Common questions

Is 16x20x1 air filter profitable to sell on Amazon United States?: The niche generates $9.9M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the 16x20x1 air filter niche?: 4 brands and 26 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 16x20x1 air filter?: Top complaints mined from reviews: Size-Overall, Filtration, Quality-Overall. The return rate is 0.8%.
When does demand for 16x20x1 air filter peak?: Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the 16x20x1 air filter niche?: Listings span $25.49–$43.12; the average listing price is $32.73 (sweet spot $15–$100). The average incumbent carries 41,464 reviews — the moat a new listing must climb.