Is 16x16x2 air filter profitable to sell on Amazon United States?

The niche generates $125K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +38.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the 16x16x2 air filter niche?

6 brands and 5 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in 16x16x2 air filter?

Top complaints mined from reviews: Thickness, Filtration. The return rate is 0.0%.

What does it cost to enter the 16x16x2 air filter niche?

Listings span $30.22–$100.90; the average listing price is $67.96 (sweet spot $15–$100). The average incumbent carries 9,332 reviews — the moat a new listing must climb.

16x16x2 air filter

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$30.22–$100.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$67.96

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+38.9%

90-day search growth — must beat 0% to launch

Market size

Okay$125K

$125K/yr · 15K searches

Review moat

Bad9,332.18

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, 16x16x2 air filter is a $125K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x16x2 air filter market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $170K–$204K; units × avg price
Conversion rate: 12.4%
Avg BSR: #88
Page quality: 0%
Prime: 0%
Sponsored: 73%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Filter King44%
Filterbuy32%
MANN+HUMMEL11%
Glasfloss9%
AIRx Filters3%
Generic2%

Top 16x16x2 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filterbuy 16x16x2 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 15.50 x 1.75)

Filterbuy$49.504.7★179 rev

Filter King 16x16x2 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 15.5 x 15.5 x 1.75)

Filter King$100.904.7★589 rev

Filter King 16x16x2 Air Filter (MERV 8) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 15.5 x 15.5 x 1.75)

Filter King$43.864.6★3,373 rev

MANN+HUMMEL 16x16x2 MERV 8 Pleated 2 AC Furnace Air Filter. Case of 12

MANN+HUMMEL$86.353.8★5 rev

Glasfloss 16x16x2 MERV 10 Furnace AC Air Filter. 12 Pack

Glasfloss$97.764.8★2,637 rev

Newest

by launch date

WholesaleHVACDirect 16x16x2 Air Filter (MERV 8) (12-Pack) King Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 15.5 x 15.5 x 1.75)

Generic$77.111 rev

2mo ago

MANN+HUMMEL 16x16x2 MERV 8 Pleated 2 AC Furnace Air Filter. Case of 12

MANN+HUMMEL$86.355 rev

2y ago

Glasfloss 16x16x2 MERV 10 Pleated Furnace Air Filters. Box of 6

Glasfloss$43.432,728 rev

6y ago

16x16x2 Air Filter Comparable to MPR 100 Basic Economy Furnace Filters 12 Pack of Non Pleated Fiberglass Filter For Dust - Low Airflow Restriction! From AIRX FILTERS WICKED CLEAN AIR.

AIRx Filters$85.34292 rev

7y ago

Filter King 16x16x2 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 15.5 x 15.5 x 1.75)

Filter King$100.90589 rev

7y ago

What buyers say about 16x16x2 air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall42%

“Fits perfect”

Value For Money19%

“cheap”

Material Quality8%

“The materials used for construction are as expected”

Assembly/Installation8%

“they installed as expected”

What buyers complain about

Thickness33%

“The mess in this filter is very thin”

Filtration33%

“thin filter”

Top return reasons

Size-Overall46%

Filtration25%

Value For Money11%

Defective Material/Parts9%

Compatibility-Overall7%

Maintenance And Repair2%

Common questions

Is 16x16x2 air filter profitable to sell on Amazon United States?: The niche generates $125K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +38.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the 16x16x2 air filter niche?: 6 brands and 5 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in 16x16x2 air filter?: Top complaints mined from reviews: Thickness, Filtration. The return rate is 0.0%.
What does it cost to enter the 16x16x2 air filter niche?: Listings span $30.22–$100.90; the average listing price is $67.96 (sweet spot $15–$100). The average incumbent carries 9,332 reviews — the moat a new listing must climb.