Is 16x16x1 air filter profitable to sell on Amazon United States?

The niche generates $974K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Launch it (57/100).

How competitive is the 16x16x1 air filter niche?

10 brands and 42 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in 16x16x1 air filter?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 0.7%.

When does demand for 16x16x1 air filter peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the 16x16x1 air filter niche?

Listings span $10.93–$66.83; the average listing price is $37.93 (sweet spot $15–$100). The average incumbent carries 11,353 reviews — the moat a new listing must climb.

16x16x1 air filter

Launch it

A $974K/yr market growing +9.1% this quarter with returns at 0.7% — clears our launch bar.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$37.93

avg listing price — sweet spot $15–$100

Price range

Great$10.93–$66.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$974K

$974K/yr · 206K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+9.1%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad11,353.48

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, 16x16x1 air filter is a $974K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul. Verdict: Launch it — 57/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x16x1 air filter market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $1.1M–$1.5M; units × avg price
Conversion rate: 12.4%
Avg BSR: #215
Page quality: 0%
Prime: 60%
Sponsored: 80%
Out of stock: 0.4%
Avg brand age: 53 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 95%

Open market

Filterbuy33%
Simply20%
Aerostar19%
Filtrete13%
BNX4%
Filter King3%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top 16x16x1 air filter search terms

16x16x1 air filter114K/yr +17.3%12.7% conv.
air filter 16x16x124K/yr -10.0%10.5% conv.
16 x 16 x 1 air filter12K/yr -2.2%12.8% conv.
16x16 air filter10K/yr +14.8%10.6% conv.
furnace filters 16x16x17K/yr +41.6%4.1% conv.
16x16x1 furnace filter8K/yr -18.2%2.9% conv.
air filters 16x16x16K/yr +42.0%13.5% conv.
16x16x15K/yr +20.8%11.2% conv.
ac filter 16x16x14K/yr +67.1%13.4% conv.
16 16 1 air filter4K/yr +35.0%9.2% conv.

All search terms

Top 16x16x1 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Simply 16x16x1 Air Filter Merv 8 MPR 600 6 Pack Furnace Air Filter for HVAC (Actual Size: 15.75x15.75x0.75) DUST Pet & Allergy Control

Simply$35.254.7★53,363 rev

Filterbuy 16x16x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 15.75 x 0.75)

Filterbuy$32.314.8★4,192 rev

Filterbuy 16x16x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 15.75 x 0.75)

Filterbuy$37.154.7★51,098 rev

Filtrete 16x16x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 15.81 x 15.81 x 0.81 in)

Filtrete$37.964.8★25,454 rev

Aerostar 16x16x1 MERV 6 Pleated Air Filter AC Furnace Air Filter 6 Pack (Actual Size: 15 3/4x15 3/4x3/4)

Aerostar$29.384.7★2,342 rev

Newest

by launch date

Simply 16x16x1 Air Filter MERV 8 MPR 600 2 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x15.75x0.75) DUST Pet & Allergy Control

Simply$24.837 rev

1y ago

Filtrete 16x16x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 15.81 x 15.81 x 0.81 in)

Filtrete$37.9625,454 rev

1y ago

Aerostar 16x16x1 MERV 6 Pleated Air Filter AC Furnace Air Filter 6 Pack (Actual Size: 15 3/4x15 3/4x3/4)

Aerostar$29.382,342 rev

2y ago

BNX TruFilter 16x16x1 Air Filter MERV 8 (6-Pack) - MADE IN USA Dust & Pet Defense Air Conditioner HVAC AC Furnace Filters for Dust Pet Mold Pollen MPR 600 700 & FPR 5

BNX$37.90114 rev

2y ago

BNX TruFilter 16x16x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7

BNX$39.526,309 rev

2y ago

What buyers say about 16x16x1 air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Good deal”

Filtration20%

“Great air filter”

Quality-Overall19%

“Good quality”

Size-Overall16%

“Perfect fit”

Advertised Vs Actual Product10%

“Product as advertised”

Efficiency6%

“Reliably performs well”

Maintenance And Repair3%

“Great product I change mine every 45 days”

Shape/Style3%

“in Good Shape”

Durability1%

“Durable, quality area, not smell”

Locally Manufactured1%

“being made in the USA is a plus”

What buyers complain about

Size-Overall33%

“wrong size for my furnace”

Quality-Overall25%

“Extremely poor quality backing”

Smell17%

“Does not stop odors”

Assembly/Installation17%

“Haphazardly assembled and not correct items”

Strength8%

“Very flimsy backing”

Top return reasons

Size-Overall82%

Filtration7%

Compatibility-Overall4%

Value For Money1%

Advertised Vs Actual Product1%

Functionality-Overall1%

Defective Material/Parts1%

Quality-Overall1%

Certifications1%

Water Resistance1%

Common questions

Is 16x16x1 air filter profitable to sell on Amazon United States?: The niche generates $974K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Launch it (57/100).
How competitive is the 16x16x1 air filter niche?: 10 brands and 42 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in 16x16x1 air filter?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 0.7%.
When does demand for 16x16x1 air filter peak?: Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the 16x16x1 air filter niche?: Listings span $10.93–$66.83; the average listing price is $37.93 (sweet spot $15–$100). The average incumbent carries 11,353 reviews — the moat a new listing must climb.

16x16x1 air filter

16x16x1 air filter market data

Competition & brand share

Demand & seasonality

Top 16x16x1 air filter search terms

Top 16x16x1 air filter products on Amazon

Top sellers

Newest

Trending

What buyers say about 16x16x1 air filter

What buyers love

What buyers complain about

Top return reasons

Common questions

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