16/2 wire
Worth a lookShows a sweet-spot price point ($33.64 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Avg price
Incredible$33.64avg listing price — sweet spot $15–$100
Price range
Great$9.98–$90.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good819.83avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Market size
Bad$95K$95K/yr · 43K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 16/2 wire is a $95K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
16/2 wire market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $101K–$135K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
19
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
22%
- NAOEVO31%
- VIABRICO12%
- FiveStarCable10%
- CONEPY10%
- HONENCN8%
- energeaster8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top 16/2 wire search terms
- 16/2 low voltage wire11K/yr
- 16/2 wire16K/yr
- 16-2 wire4K/yr
- 16 gauge 2 conductor wire4K/yr
- 2 conductor 16 gauge wire3K/yr
- 16 awg 2 conductor wire3K/yr
- 16/22K/yr
Top 16/2 wire products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NAOEVO 16 Gauge Wire 2 Conductor Electrical Wire 16 AWG Stranded PVC Cord 12V Low Voltage/Tinned Copper/Flexible Cable for Automotive Wiring Lamp Cord Marine Cable (50FT)
NAOEVO$27.064.8★1,259 rev
16 Gauge Wire 2 Conductor Electrical Wire 16 AWG 1.309mm Wire PVC Cord 12V/24V DC Low Voltage/Copper-clad Aluminum(CCA)Flexible/2 Wire for Automotive Wire LED Strips Lamp Lighting Marine(9.2M/30FT)
HONENCN$11.354.7★281 rev
VIABRICO 16 Gauge Wire 16AWG Automotive Wire Electrical Wire 100FT 2 Conductor Red Black 12V/24V DC Cable LED Strips Extension for Light RC Car Speaker
VIABRICO$14.164.7★2,754 rev
SUNVIE 100FT 16/2 Low Voltage Landscape Wire 16 Gauge Low Voltage Stranded Copper Wire 16 AWG 2 Conductor Electric Wire Direct Burial Lamp Wire for Landscape Lighting Wire ETL Listed Black
SUNVIE$30.734.8★343 rev
Energeaster 250FT 16 Gauge Low Voltage Landscape Wire 2 Conductors Low-Voltage Wire Hookup LED Lighting Strips Flexible Cable Copper Clad Aluminum(16AWG 250FT)
energeaster$27.984.4★351 rev
Newest
by launch date
XHF UL Listed 16 Ga Wire 2 Conductor Electrical Wire Tinned Copper Stranded PVC Cord for Automotive Lamp Cord Wire Marine Cable RV 15Ft Black
XHF$13.7857 rev
100FT 16AWG 16/2 AWG Red Black Hookup Electrical Wire LED Strips Extension Cord 12V/24V DC Cable 16 Gauge Wire 2 Conductors Flexible Low Voltage Cable for in-Home Autos Schools use
energeaster$11.76151 rev
VIABRICO 16 Gauge Wire 2 Conductor Electrical Wire 16 AWG 1.309mm PVC Cord 12V/24V DC Low Voltage/Copper-clad Aluminum Flexible/2 Wire for Automotive LED Strips Lamp Lighting Marine(9.2M/30FT)
VIABRICO$9.9898 rev
GOSDENG 16/2 Low Voltage Landscape Wire 250FT Outdoor Landscape Lighting Cable 16 Gauge 2 Conductors Low Voltage Wire for Landscaping Lights Copper Clad Aluminum Direct Burial
GOSDENG$22.64243 rev
16 Gauge Wire 2 Conductor Electrical Wire 16 AWG 1.309mm Wire PVC Cord 12V/24V DC Low Voltage/Copper-clad Aluminum(CCA)Flexible/2 Wire for Automotive Wire LED Strips Lamp Lighting Marine(9.2M/30FT)
HONENCN$11.35281 rev
Trending
90-day click momentum
SYSTON 16/2 Fire Security Control Alarm Cable Wire 16 AWG 2 Conductors 100% Stranded Copper Plenum-Rated CMP/CL3P Unshielded UL/ETL Listed for Indoor/Outdoor Low Voltage Application Use - 20 FT
Syston Cable Technology$13.765.0★
XHF UL Listed 16 Ga Wire 2 Conductor Electrical Wire Tinned Copper Stranded PVC Cord for Automotive Lamp Cord Wire Marine Cable RV 15Ft Black
XHF$13.784.8★
SUNVIE 100FT 16/2 Low Voltage Landscape Wire 16 Gauge Low Voltage Stranded Copper Wire 16 AWG 2 Conductor Electric Wire Direct Burial Lamp Wire for Landscape Lighting Wire ETL Listed Black
SUNVIE$30.734.8★
Elite 16/2 Landscape Lighting Wire Low Voltage Direct Burial Outdoor 50ft UL Listed Pure Copper 16AWG 2 Conductor
Elite$18.094.6★
FiveStarCable 16/2 500 Ft. 2 Conductors Audio Speaker Lightning Installation High-Power Home Wiring Cable Wire (White 16-2 500ft)
FiveStarCable$71.034.3★
What buyers say about 16/2 wire
What buyers praise and complain about, mined from review topics.What buyers love
“All good as expected”
“Good value for money”
“As described”
“It makes your work look neat”
“The wire is flexible”
“Easy To Use”
“The insulation feels durable”
“true ofc copper material very durable”
“Worked great for my system”
“very thick to protect its wires”
What buyers complain about
“Inferior quality”
“This product will fail quickly”
“VERY THIN”
“This causes heat in the cable”
“Too thin”
“I wish the jacket was just a little more flexible”
“Upon stripping more of the cable it would just break apart, really terrible materials and durability”
“For me, this just didn't work”
“Undersized”
Top return reasons
Common questions
- Is 16/2 wire profitable to sell on Amazon United States?
- The niche generates $95K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the 16/2 wire niche?
- 16 brands and 19 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in 16/2 wire?
- Top complaints mined from reviews: Quality-Overall, Durability, Thickness. The return rate is 1.6%.
- When does demand for 16/2 wire peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 16/2 wire niche?
- Listings span $9.98–$90.49; the average listing price is $33.64 (sweet spot $15–$100). The average incumbent carries 820 reviews — the moat a new listing must climb.