Is 16/2 low voltage landscape wire profitable to sell on Amazon United States?

The niche generates $67K/yr across 22 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +18.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the 16/2 low voltage landscape wire niche?

13 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in 16/2 low voltage landscape wire?

Top complaints mined from reviews: Quality-Overall, Thin, Thickness. The return rate is 2.3%.

When does demand for 16/2 low voltage landscape wire peak?

Demand peaks in Nov; the busiest month runs 2.7× the quietest.

What does it cost to enter the 16/2 low voltage landscape wire niche?

Listings span $11.86–$118.31; the average listing price is $35.97 (sweet spot $15–$100). The average incumbent carries 1,091 reviews — the moat a new listing must climb.

16/2 low voltage landscape wire

Worth a look

Shows searches that convert (17.2% search→purchase), but a small market ($67K/yr) keeps it on the watch list.

Conversion

Incredible17.2%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$35.97

avg listing price — sweet spot $15–$100

Price range

Great$11.86–$118.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Review moat

Good1,090.77

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Growth

Okay+18.5%

90-day search growth — must beat 0% to launch

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$67K

$67K/yr · 11K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, 16/2 low voltage landscape wire is a $67K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16/2 low voltage landscape wire market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $45K–$54K; units × avg price
Conversion rate: 17.2%
Avg BSR: #154
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.8%
Avg brand age: 42 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

18%

SUNVIE20%
GOSDENG16%
energeaster16%
NAOEVO14%
uboory10%
Wirefy7%
Open — no brand owns it (7 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.5% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.7×

Open Trend

Top 16/2 low voltage landscape wire products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SUNVIE 100FT 16/2 Low Voltage Landscape Wire 16 Gauge Low Voltage Stranded Copper Wire 16 AWG 2 Conductor Electric Wire Direct Burial Lamp Wire for Landscape Lighting Wire ETL Listed Black

SUNVIE$30.734.8★343 rev

Energeaster 250FT 16 Gauge Low Voltage Landscape Wire 2 Conductors Low-Voltage Wire Hookup LED Lighting Strips Flexible Cable Copper Clad Aluminum(16AWG 250FT)

energeaster$27.984.4★351 rev

GOSDENG 16/2 Low Voltage Landscape Wire 250FT Outdoor Landscape Lighting Cable 16 Gauge 2 Conductors Low Voltage Wire for Landscaping Lights Copper Clad Aluminum Direct Burial

GOSDENG$22.644.4★243 rev

NAOEVO 16 Gauge Wire 2 Conductor Electrical Wire 16 AWG Stranded PVC Cord 12V Low Voltage/Tinned Copper/Flexible Cable for Automotive Wiring Lamp Cord Marine Cable (50FT)

NAOEVO$27.064.8★1,259 rev

UBOORY 16/2 Low Voltage Landscape Wire 100Feet 16 Gauge Wire 2 Conductor for Low Voltage Outdoor Direct Burial Electrical Wire

uboory$28.654.8★575 rev

Newest

by launch date

16 Gauge 2 Conductor Wire 30FT 16/2 CCA Low Voltage Stranded Wire

KToyeang$11.862 rev

4mo ago

GOSDENG 16/2 Low Voltage Landscape Wire 50FT Outdoor Landscape Lighting Cable 16 Gauge 2 Conductors Low Voltage Wire for Landscaping Lights Copper Clad Aluminum Direct Burial

GOSDENG$14.51243 rev

5mo ago

GOSDENG 16/2 Low Voltage Landscape Wire 500FT Outdoor Landscape Lighting Cable 16 Gauge 2 Conductors Low Voltage Wire for Landscaping Lights Copper Clad Aluminum Direct Burial

GOSDENG$39.60243 rev

7mo ago

SUNVIE 16/2 Low Voltage Landscape Wire 250FT with Spool Outdoor Landscape Lighting Cable 16 Gauge 2 Conductors Low Voltage Wire for Landscaping Lights ETL Listed Pure Copper Direct Burial

SUNVIE$76.118 rev

12mo ago

GOSDENG 16/2 Low Voltage Landscape Wire 250FT Outdoor Landscape Lighting Cable 16 Gauge 2 Conductors Low Voltage Wire for Landscaping Lights Copper Clad Aluminum Direct Burial

GOSDENG$22.64243 rev

12mo ago

What buyers say about 16/2 low voltage landscape wire

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Excellent product”

Value For Money18%

“Good for the money”

Efficiency9%

“made the project go much more smoothly”

Advertised Vs Actual Product8%

“Works as advertised”

Flexibility6%

“The wire is flexible”

Durability5%

“The insulation feels durable”

Ease Of Use5%

“Easy to use”

Material Quality4%

“true ofc copper material very durable”

Weather Proof3%

“Perfect for outdoor lights”

Connectivity-Overall2%

“Easy to use and connect”

What buyers complain about

Quality-Overall16%

“Poor quality”

Thin15%

“Too thin”

Thickness10%

“VERY THIN”

Size-Overall10%

“comes very short”

Durability8%

“have already had it break 4 times”

Weight Light5%

“I felt how light weight roll was I knew I didnt want it powering any inside or outside my home”

Heating5%

“This causes heat in the cable”

Flexibility5%

“The Insulation is a bit more rigid than some other brands”

Ethical Trade/Fair Trade5%

Material Quality3%

“is likely to crack or break down faster than silicone”

Top return reasons

Thin21%

Size-Overall20%

Advertised Vs Actual Product15%

Value For Money11%

Quality-Overall6%

Functionality-Overall4%

Thickness4%

Compatibility-Overall4%

Weight Heavy2%

Defective Material/Parts2%

Common questions

Is 16/2 low voltage landscape wire profitable to sell on Amazon United States?: The niche generates $67K/yr across 22 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +18.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the 16/2 low voltage landscape wire niche?: 13 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in 16/2 low voltage landscape wire?: Top complaints mined from reviews: Quality-Overall, Thin, Thickness. The return rate is 2.3%.
When does demand for 16/2 low voltage landscape wire peak?: Demand peaks in Nov; the busiest month runs 2.7× the quietest.
What does it cost to enter the 16/2 low voltage landscape wire niche?: Listings span $11.86–$118.31; the average listing price is $35.97 (sweet spot $15–$100). The average incumbent carries 1,091 reviews — the moat a new listing must climb.