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15x25x1 Air Filter

Fail

The top 5 brands take 99% of clicks, so 15x25x1 Air Filter is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$99K/yr23K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
76%top-5 click share · 7 brands · 40 sellers

Flapen Score

15x25x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 15x25x1 Air Filter is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 15x25x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 15x25x1 Air Filter 23K times last year and spent an estimated $99K. The top 5 brands take 99% of clicks. Demand peaks in Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
9.6%
Market size, estimated
$99Ka year
Peak month
June1.9× the quietest month
Top search term
15x25x1 air filter16K searches a year

02 · Price

A sale here is worth $44.57.

Listings sell for $44.57 on average, from $9.34 to $79.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $44.57 that is $4K to $11K a year per listing.

Average price
$44.57inside the $15 to $100 sweet spot
Price range
$9.34–$79.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #589 within Furnace Parts & Accessories. It carries 20,647 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
31%
Out of stock, average day
1.0%
Average rank
#589in Furnace Parts & Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
20,647per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top 15x25x1 Air Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

$0$10K$20K$30K$40K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

40

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

1%

  • Filterbuy51%
  • AIRx Filters23%
  • Simply14%
  • Filtrete6%
  • Filter King2%
  • PRO SOURCE2%
  • Open — no brand owns it (1 brand, 1%)

Demand

15x25x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Black Friday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top 15x25x1 Air Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 15x25x1 air filter16K/yr
  • 15x25x1 furnace filter5K/yr
  • air filter 15x25x13K/yr

Reviews and returns

What reviews say buyers love and hate about 15x25x1 Air Filter

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
20%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Its 1/4 smaller than the size you searched for order”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 15x25x1 Air Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data