Is 15x25x1 air filter profitable to sell on Amazon United States?

The niche generates $99K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (44/100).

How competitive is the 15x25x1 air filter niche?

7 brands and 40 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in 15x25x1 air filter?

Top complaints mined from reviews: Size-Overall, Filtration, Strength. The return rate is 0.8%.

When does demand for 15x25x1 air filter peak?

Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the 15x25x1 air filter niche?

Listings span $9.34–$79.46; the average listing price is $44.57 (sweet spot $15–$100). The average incumbent carries 20,647 reviews — the moat a new listing must climb.

15x25x1 air filter

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$44.57

avg listing price — sweet spot $15–$100

Price range

Great$9.34–$79.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+14.8%

90-day search growth — must beat 0% to launch

Market size

Bad$99K

$99K/yr · 23K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Review moat

Bad20,646.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 15x25x1 air filter is a $99K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

15x25x1 air filter market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $89K–$111K; units × avg price
Conversion rate: 9.6%
Avg BSR: #589
Page quality: 0%
Prime: 31%
Sponsored: 88%
Out of stock: 1.0%
Avg brand age: 82 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Filterbuy51%
AIRx Filters23%
Simply14%
Filtrete6%
Filter King2%
PRO SOURCE2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +14.8% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Open Trend

Top 15x25x1 air filter search terms

15x25x1 air filter16K/yr +33.7%6.4% conv.
15x25x1 furnace filter5K/yr -33.1%7.3% conv.
air filter 15x25x13K/yr +1.6%9.2% conv.

All search terms

Top 15x25x1 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filterbuy 15x25x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 14.50 x 24.50 x 0.75)

Filterbuy$45.404.6★532 rev

AIRX Filters 15x25x1 Air Furnace Filter MERV 11 Allergy Dust Pet Dander(6-Pack) Electrostatic Pleated Replacement Filter HVAC AC Filter Made in USA(Actual Size: 14.50 x 24.50 x 0.75 in)

AIRx Filters$51.554.7★267 rev

Filterbuy 15x25x1 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 14.50 x 24.50 x 0.75)

Filterbuy$30.774.6★68,921 rev

Simply 15x25x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 14.75x24.75x0.75) DUST Pet & Allergy Control

Simply$38.544.6★5,182 rev

Simply 16x25x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control

Simply$31.894.7★53,363 rev

Newest

by launch date

Pro - Source 15x25x1 Pleated Air Filter Wire-Backed Pleated MERV 8 Synthetic Paperboard Frame 300 FPM 800 CFM Use with Any Unit

PRO SOURCE$9.343 rev

11mo ago

AIRX Filters 15x25x1 Air Furnace Filter MERV 11 Allergy Dust Pet Dander(6-Pack) Electrostatic Pleated Replacement Filter HVAC AC Filter Made in USA(Actual Size: 14.50 x 24.50 x 0.75 in)

AIRx Filters$51.55267 rev

2y ago

AIRx Filters 15x25x1 Furnace Filter MERV 8 Electrostatic Pleated Replacement HVAC AC Air Filter with Advanced Filtration Technology 6-Pack

AIRx Filters$49.643 rev

2y ago

Simply 15x25x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 14.75x24.75x0.75) DUST Pet & Allergy Control

Simply$38.545,182 rev

4y ago

15x25x1 Air Filter Comparable to MPR 100 Basic Economy Furnace Filters 12 Pack of Non Pleated Fiberglass Filter For Dust - Low Airflow Restriction! From AIRX FILTERS WICKED CLEAN AIR.

AIRx Filters$79.46292 rev

6y ago

What buyers say about 15x25x1 air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Great deal”

Filtration22%

“Great Filters”

Size-Overall15%

“Fits great”

Quality-Overall14%

“Great product works as advertised”

Advertised Vs Actual Product7%

“Does the job”

Ease Of Use4%

“Easy to use”

Material Quality1%

“the quality of the material is very good”

Durability1%

“Excellent protection and very durable”

Compatibility-Overall1%

“widely compatible”

Ease Of Cleaning1%

“Great dust catcher”

What buyers complain about

Size-Overall20%

“Its 1/4 smaller than the size you searched for order”

Filtration20%

“Filter was torn to pieces”

Strength13%

“a bit flimsy”

Quality-Overall9%

“Garbage”

Value For Money4%

“I have found the more expensive filters don't do this”

Advertised Vs Actual Product3%

“Inaccurate description”

Durability3%

“They fell apart with in 2 weeks”

Noise Level2%

“Noisy and has zero filter”

Heating2%

“thought our heater was going out”

Adhesion/Stickiness2%

“3 of them were stuck together from what looks like excess glue or adhesive of some kind”

Top return reasons

Size-Overall78%

Filtration9%

Compatibility-Overall4%

Value For Money3%

Advertised Vs Actual Product1%

Defective Material/Parts1%

Quality-Overall0%

Certifications0%

Functionality-Overall0%

Thickness0%

Common questions

Is 15x25x1 air filter profitable to sell on Amazon United States?: The niche generates $99K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (44/100).
How competitive is the 15x25x1 air filter niche?: 7 brands and 40 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in 15x25x1 air filter?: Top complaints mined from reviews: Size-Overall, Filtration, Strength. The return rate is 0.8%.
When does demand for 15x25x1 air filter peak?: Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the 15x25x1 air filter niche?: Listings span $9.34–$79.46; the average listing price is $44.57 (sweet spot $15–$100). The average incumbent carries 20,647 reviews — the moat a new listing must climb.