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15x20x1 Air Filter

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 95% of clicks, so 15x20x1 Air Filter is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$601K/yr130K searches / yr
90-day growth
+27.5%search demand this quarter
Competition
72%top-5 click share · 9 brands · 23 sellers

Flapen Score

15x20x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 15x20x1 Air Filter is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 15x20x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 15x20x1 Air Filter 130K times last year and spent an estimated $601K. The top 5 brands take 95% of clicks. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $601K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+27.5%
Conversion, latest week
11.7%
Market size, estimated
$601Ka year
Peak month
July1.8× the quietest month
Top search term
15x20x1 air filter60K searches a year

02 · Price

A sale here is worth $39.59.

Listings sell for $39.59 on average, from $7.98 to $65.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $39.59 that is $30K to $40K a year per listing.

Average price
$39.59inside the $15 to $100 sweet spot
Price range
$7.98–$65.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$30K–$40K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Furnace Parts & Accessories. It carries 12,918 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
56%
Out of stock, average day
0.0%
Average rank
#140in Furnace Parts & Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
12,918per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top 15x20x1 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$60K$120K$180K$240K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

23

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

4%

  • Filtrete25%
  • Filterbuy24%
  • Simply23%
  • True Blue22%
  • BestAir2%
  • Filter King2%
  • Open — no brand owns it (3 brands, 4%)

Demand

15x20x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top 15x20x1 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 15x20x1 air filter60K/yr
  • air filter 15x20x117K/yr
  • 15x20x1 furnace filter14K/yr
  • 15 x 20 x 1 air filter9K/yr
  • furnace filters 15x20x18K/yr
  • ac filter 15x20x15K/yr
  • 15x20x13K/yr
  • 20x15x1 air filter4K/yr
  • furnace filter 15x20x14K/yr
  • filter 15x20x13K/yr

Reviews and returns

What reviews say buyers love and hate about 15x20x1 Air Filter

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Filtration”
33%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Did not fit my ac unit”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 15x20x1 Air Filter questions

Answered from the same tracked data.