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15x20x1 Air Filter

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 95% of clicks, so 15x20x1 Air Filter is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$601K/yr130K searches / yr
90-day growth
+27.5%search demand this quarter
Competition
72%top-5 click share · 9 brands · 23 sellers

Flapen Score

15x20x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 15x20x1 Air Filter is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 15x20x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 15x20x1 Air Filter 130K times last year and spent an estimated $601K. The top 5 brands take 95% of clicks. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $601K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+27.5%
Conversion, latest week
11.7%
Market size, estimated
$601Ka year
Peak month
July1.8× the quietest month
Top search term
15x20x1 air filter60K searches a year

02 · Price

A sale here is worth $39.59.

Listings sell for $39.59 on average, from $7.98 to $65.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $39.59 that is $30K to $40K a year per listing.

Average price
$39.59inside the $15 to $100 sweet spot
Price range
$7.98–$65.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$30K–$40K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Furnace Parts & Accessories. It carries 12,918 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
56%
Out of stock, average day
0.0%
Average rank
#140in Furnace Parts & Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
12,918per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top 15x20x1 Air Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

$0$60K$120K$180K$240K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

23

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

4%

  • Filtrete25%
  • Filterbuy24%
  • Simply23%
  • True Blue22%
  • BestAir2%
  • Filter King2%
  • Open — no brand owns it (3 brands, 4%)

Demand

15x20x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top 15x20x1 Air Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 15x20x1 air filter60K/yr
  • air filter 15x20x117K/yr
  • 15x20x1 furnace filter14K/yr
  • 15 x 20 x 1 air filter9K/yr
  • furnace filters 15x20x18K/yr
  • ac filter 15x20x15K/yr
  • 15x20x13K/yr
  • 20x15x1 air filter4K/yr
  • furnace filter 15x20x14K/yr
  • filter 15x20x13K/yr

Reviews and returns

What reviews say buyers love and hate about 15x20x1 Air Filter

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Filtration”
33%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Did not fit my ac unit”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 15x20x1 Air Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data