15x20x1 air filter
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$39.59avg listing price — sweet spot $15–$100
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Price range
Great$7.98–$65.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$601K$601K/yr · 130K searches
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad12,917.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 15x20x1 air filter is a $601K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
15x20x1 air filter market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $594K–$792K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
23
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
4%
- Filtrete25%
- Filterbuy24%
- Simply23%
- True Blue22%
- BestAir2%
- Filter King2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Top 15x20x1 air filter search terms
- 15x20x1 air filter60K/yr
- air filter 15x20x117K/yr
- 15x20x1 furnace filter14K/yr
- 15 x 20 x 1 air filter9K/yr
- furnace filters 15x20x18K/yr
- ac filter 15x20x15K/yr
- 15x20x13K/yr
- 20x15x1 air filter4K/yr
- furnace filter 15x20x14K/yr
- filter 15x20x13K/yr
Top 15x20x1 air filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
True Blue 15x20x1 MERV 11 Allergen Air Filter (4-Pack) | Electrostatic Pleated HVAC Furnace Air Filter | Replacement Filter for Home Use | Made in USA
True Blue$30.794.5★6,830 rev
Simply 15x20x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 14.75x19.75x0.75) DUST Pet & Allergy Control
Simply$37.064.7★53,363 rev
Filtrete 15x20x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 14.81 x 19.81 x 0.81 in)
Filtrete$37.044.8★25,454 rev
Filterbuy 15x20x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 14.50 x 19.50 x 0.75)
Filterbuy$39.214.7★1,969 rev
Filtrete 15x20x1 Air Filter MERV 12 MPR 1500 Allergens Bacteria & Viruses 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 14.81 x 19.81 x 0.78 in)
Filtrete$29.174.8★33,126 rev
Newest
by launch date
Filtrete 15x20x1 AC Furnace Air Filter MERV 11 MPR 1000 Micro Allergen Defense 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2 Pack (Actual Size 14.81x19.81x0.81 in)
Filtrete$31.645 rev
BestAir 15x20x1 Air Filter (4-Pack) | MERV 8 Basic Allergen 7500 HVAC AC Furnace Filter | Replacement Air Filter for Residential & Commercial Use | Made in USA | Actual Size (14.75 x 19.75 x 0.75)
BestAir$30.6040 rev
Pro- Source 15 x 20 x 1 MERV 8 35% Efficiency Wire-Backed Pleated Air Filter HVAC AC Furnance Replacement
PRO SOURCE$7.988 rev
Filtrete 15x20x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 14.81 x 19.81 x 0.81 in)
Filtrete$42.926,265 rev
Honeywell 15x20x1 MERV 11 Allergen Reducer 11000 Electrostatic Pleated HVAC AC Furnace Air Filter (4-Pack) | Replacement Filter for Home Use | Made in USA
Honeywell$38.65549 rev
Trending
90-day click momentumFiltrete 15x20x1 Air Filter MERV 12 MPR 1500 Allergens Bacteria & Viruses 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 14.81 x 19.81 x 0.78 in)
Filtrete$29.174.8★
Simply 15x20x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 14.75x19.75x0.75) DUST Pet & Allergy Control
Simply$31.004.6★
Pro- Source 15 x 20 x 1 MERV 8 35% Efficiency Wire-Backed Pleated Air Filter HVAC AC Furnance Replacement
PRO SOURCE$7.984.7★
Filtrete 15x20x1 AC Furnace Air Filter MERV 11 MPR 1000 Micro Allergen Defense 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2 Pack (Actual Size 14.81x19.81x0.81 in)
Filtrete$31.643.6★
BestAir 15x20x1 Air Filter (4-Pack) | MERV 8 Basic Allergen 7500 HVAC AC Furnace Filter | Replacement Air Filter for Residential & Commercial Use | Made in USA | Actual Size (14.75 x 19.75 x 0.75)
BestAir$30.604.1★
What buyers say about 15x20x1 air filter
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality filter”
“Fit fine”
“Value for money”
“Quality and reasonable price”
“As described”
“Easy to buy from Amazon”
“color is very nice”
“Easy to install”
“Really a great value thickness”
“Seem to work well”
What buyers complain about
“Did not fit my ac unit”
“Poor fitting filter”
“it needs to be replaced more often than every month”
“Did not fit my ac unit”
“Thin material”
Top return reasons
Common questions
- Is 15x20x1 air filter profitable to sell on Amazon United States?
- The niche generates $601K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the 15x20x1 air filter niche?
- 9 brands and 23 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in 15x20x1 air filter?
- Top complaints mined from reviews: Size-Overall, Filtration, Maintenance And Repair. The return rate is 0.8%.
- When does demand for 15x20x1 air filter peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the 15x20x1 air filter niche?
- Listings span $7.98–$65.46; the average listing price is $39.59 (sweet spot $15–$100). The average incumbent carries 12,918 reviews — the moat a new listing must climb.