15 Watt Light Bulbs for Wax Warmers

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

58K

Growth, 90 days vs prior 90

-13.4%

Conversion, latest week

16.2%

Market size, estimated

$58Ka year

Peak month

December2.1× the quietest month

Top search term

15 watt bulb for wax warmer17K searches a year

Listings sell for $6.14 on average, from $5.05 to $7.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $6.14 that is $5K to $6K a year per listing.

Average price

$6.14under the $15 to $100 sweet spot

Price range

$5.05–$7.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

750–1,000

Revenue per listing a year

$5K–$6K

Returns

1.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #85 within Light Bulbs. It carries 3,769 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#85in Light Bulbs

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

3,769per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months