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15 Watt Light Bulbs for Wax Warmers

Fail

Prices span $5.05–$7.92, mostly outside the sweet spot, so 15 Watt Light Bulbs for Wax Warmers is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$58K/yr58K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
71%top-5 click share · 12 brands · 15 sellers

Flapen Score

15 Watt Light Bulbs for Wax Warmers against its category

The dotted line is the Tools & Home Improvement average. Past it, 15 Watt Light Bulbs for Wax Warmers is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 15 Watt Light Bulbs for Wax Warmers market on Amazon at a glance

Shoppers on Amazon United States searched for 15 Watt Light Bulbs for Wax Warmers 58K times last year and spent an estimated $58K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
16.2%
Market size, estimated
$58Ka year
Peak month
December2.1× the quietest month
Top search term
15 watt bulb for wax warmer17K searches a year

02 · Price

A sale here is worth $6.14.

Listings sell for $6.14 on average, from $5.05 to $7.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $6.14 that is $5K to $6K a year per listing.

Average price
$6.14under the $15 to $100 sweet spot
Price range
$5.05–$7.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$5K–$6K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #85 within Light Bulbs. It carries 3,769 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#85in Light Bulbs
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,769per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top 15 Watt Light Bulbs for Wax Warmers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$17K$23K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

15

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

20%

  • OuuKoo36%
  • PaeorRorL14%
  • Memotronics9%
  • Snnalosses9%
  • OHLGT6%
  • MEQIQTEK6%

Demand

15 Watt Light Bulbs for Wax Warmers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top 15 Watt Light Bulbs for Wax Warmers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 15 watt bulb for wax warmer17K/yr
  • 120v 15w light bulb16K/yr
  • night light bulbs 15 watt9K/yr
  • 15w 120v light bulb5K/yr
  • 120v 15w light bulb wax warmer3K/yr
  • 120v15w light bulb3K/yr
  • 120v 15w bulb3K/yr
  • 120 v 15 watt light bulbs3K/yr

Reviews and returns

What reviews say buyers love and hate about 15 Watt Light Bulbs for Wax Warmers

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
25%of negative reviews mention “Durability”
1.3%of orders come back
“Blown after 4 hours”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 15 Watt Light Bulbs for Wax Warmers questions

Answered from the same tracked data.