15 Watt Light Bulbs

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months

176K

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

11.9%

Market size, estimated

$201Ka year

Peak month

January1.5× the quietest month

Top search term

15 watt light bulbs70K searches a year

Listings sell for $9.59 on average, from $5.08 to $20.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $9.59 that is $10K to $12K a year per listing.

Average price

$9.59under the $15 to $100 sweet spot

Price range

$5.08–$20.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$10K–$12K

Returns

1.9%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #619 within Light Bulbs. It carries 2,475 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#619in Light Bulbs

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

2,475per listing

Listings tracked

21

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months