15 watt light bulbs
Skip itSoft demand (-9.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,475.19avg incumbent reviews — the moat a new listing must climb
Market size
Okay$201K$201K/yr · 176K searches
Price range
Okay$5.08–$20.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.59avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 15 watt light bulbs is a $201K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
15 watt light bulbs market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $240K–$288K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #619
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 1.3%
- Avg brand age
- 57 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
51
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
23%
- GE24%
- Angyues14%
- LEDVANCE12%
- OuuKoo11%
- Sphoon9%
- ZEQIDOU7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top 15 watt light bulbs search terms
- 15 watt light bulbs70K/yr
- 15 watt light bulbs soft white31K/yr
- 15w light bulb29K/yr
- 15 watt incandescent light bulbs10K/yr
- 15 watt led light bulb10K/yr
- 15 watt bulb6K/yr
- light bulbs 15 watt5K/yr
- 15watt light bulbs4K/yr
- 15 watt light bulb4K/yr
- 15w bulb3K/yr
Top 15 watt light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GE Lighting 97491 15 Watt Soft White Standard Incandescent Light Bulb 2 Pack
GE$7.054.5★647 rev
OuuKoo Salt Lamp Bulbs - 15 Watt Light Bulbs for Scentsy Wax Warmer - C7 Replacement Bulbs for Plug in Wax Diffuser- Warmwhite - Dimmable 15 Packs
OuuKoo$6.974.6★19,813 rev
Angyues Low wattage Light Bulbs 1.5W LED Bulb Equivalent 15W20W Light Bulbs 120v A15 Warm White 2700K Energy Saving Home Light Bulb E26 Base Ceiling Fan Bulbs Non-Dimmable 4Pack
Angyues$8.894.6★690 rev
Sphoon G40 1.5w Low Wattage Led Bulb Equal 15 Watt Small E26 Light Bulbs
Sphoon$8.284.7★3,845 rev
ZEQIDOU Low Watt LED Light Bulbs 1.5W Equivalent 15W 20W Light Bulb A15 LED 15 Watt Light Bulbs Soft White 2700K Low wattage 120v E26 Standard Base Small Light Bulb(4 Pack)
ZEQIDOU$8.914.7★782 rev
Newest
by launch date
KOHEOPT G40 1.5W Led Bulb (2 Pack) Soft Warm White 2700K Equivalent 15 Watt Light Bulbs Standard E26 Base CRI85+ Non-Dimmable for Home Lighting Decorative 150-Lumen
KOHEOPT$5.0855 rev
ZwwYvv Wax Warmer Light Bulbs 15 Watt E12 Candelabra Base Salt Lamp Bulbs C7 Light Bulb for Plug-in Scentsy Warmer & Salt Lamp 2700K Warm White 6 Pack
ZwwYvv$5.11186 rev
Zorykn 1.5W Low Wattage Led Bulb E26 Base 2700K Warm White 150LM 4 Pack
Zorykn$9.56106 rev
Angyues 15W Light Bulb Equivalent A15 15 Watt Light Bulbs 2700K Soft White 120V E26 1.5W LED Bulb Low Watt Light Bulbs Table Lamp Bulb for Bedroom 12 Pack
Angyues$20.33205 rev
Angyues Low wattage Light Bulbs 1.5W LED Bulb Equivalent 15W20W Light Bulbs 120v A15 Warm White 2700K Energy Saving Home Light Bulb E26 Base Ceiling Fan Bulbs Non-Dimmable 4Pack
Angyues$8.89690 rev
Trending
90-day click momentum
Bulb Lt 15w 120v Frstd
SYLVANIA$6.895.0★
Sylvania Incandescent A15 E26 Base 15 Watt Light Bulbs 6 Pack
LEDVANCE$11.524.7★
Amazon Basics A19 LED Light Bulbs 100W Equivalent 15W Energy Efficient E26 Standard Base Soft White 2700K Non-Dimmable 10 000 Hour Lifetime 6-Pack
Amazon Basics$13.854.6★
Scentsy Light Bulbs -15 Watt Light Bulbs for Scentsy Wax Warmer Candle Warmer Lamp Plug in Wax Diffuser- 120V C7 Replacement Bulbs for Night Light Rock Salt Lamp Bulbs - Dimmable - Warm White 15 Pack
PaeorRorL$6.214.6★
KOHEOPT G40 1.5W Led Bulb (2 Pack) Soft Warm White 2700K Equivalent 15 Watt Light Bulbs Standard E26 Base CRI85+ Non-Dimmable for Home Lighting Decorative 150-Lumen
KOHEOPT$5.084.5★
What buyers say about 15 watt light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect brightness”
“Works as advertised”
“Amazing value”
“Fits perfectly”
“Great bulbs”
“Overall a perfect replacement”
“Good quality great savings and longevity”
“The color is soft and bright”
“Works great”
“These lights are so soft”
What buyers complain about
“Blown after 4 hours”
“Lights are very very dim”
“Not very bright”
“Poor quality”
“not the size I needed”
“Initially, I thought I'd been sent several bulbs that didn't work”
“this is completely wrong”
“this is not soft white, this is yellow, this is completely wrong”
“Burns out quickly”
“the charge piece itself does not last long not worth the money”
Top return reasons
Common questions
- Is 15 watt light bulbs profitable to sell on Amazon United States?
- The niche generates $201K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the 15 watt light bulbs niche?
- 16 brands and 51 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in 15 watt light bulbs?
- Top complaints mined from reviews: Durability, Bulb Flicker/Dimming/Color, Brightness/Shine/Glow. The return rate is 1.9%.
- When does demand for 15 watt light bulbs peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the 15 watt light bulbs niche?
- Listings span $5.08–$20.33; the average listing price is $9.59 (sweet spot $15–$100). The average incumbent carries 2,475 reviews — the moat a new listing must climb.