14x30x1 air filter
Launch itA $2.8M/yr market growing +44.6% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$2.8M$2.8M/yr · 456K searches
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$42.80avg listing price — sweet spot $15–$100
Price range
Incredible$26.85–$75.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+44.6%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad24,995.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 14x30x1 air filter is a $2.8M/yr Amazon United States market (456K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
14x30x1 air filter market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $2.6M–$3.4M
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 78%
- Out of stock
- 2.3%
- Avg brand age
- 59 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
26
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
2%
- Filtrete48%
- Filterbuy31%
- Simply12%
- True Blue3%
- Amazon Basics2%
- Colorfil1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.6% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.2×
Top 14x30x1 air filter search terms
- 14x30x1 air filter240K/yr
- air filter 14x30x150K/yr
- 14x30x1 air filter 6 pack25K/yr
- 14 x 30 x 1 air filters for home24K/yr
- ac filter 14x30x112K/yr
- 14x30x114K/yr
- air filters 14x30x114K/yr
- filtrete 14x30x19K/yr
- 14x30 air filter9K/yr
- filter 14x30x18K/yr
Top 14x30x1 air filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filtrete 14x30x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 13.68 x 29.68 x 0.81 in)
Filtrete$28.314.8★57,731 rev
Filtrete 14x30x1 Air Filter MERV 5 6-Pack AC Furnace HVAC Filters for Home MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint & Dust (Actual Size 13.81x29.81x0.81 in)
Filtrete$35.454.7★160,547 rev
Filterbuy 14x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 13.88 x 29.88 x 0.75)
Filterbuy$38.404.7★4,185 rev
Filterbuy 14x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 13.88 x 29.88 x 0.75)
Filterbuy$47.284.7★51,098 rev
Simply 14x30x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 13.75x29.75x0.75) DUST Pet & Allergy Control
Simply$40.834.7★53,363 rev
Newest
by launch date
Simply 14x30x1 Air Filter MERV 11 4 Pack For Home AC Furnace & HVAC (Actual Size: 13.75x29.75x0.75) DUST Pet & Allergy Control
Simply$31.46182 rev
TRIGHTFILTERS 14x30x1 Air Filter 4 Pack MERV 8 Pleated Dust Defense Air Filters Replacement Air Conditioner HVAC AC Furnace Filter Durable and Lightweight
TRIGHTFILTERS$35.891,900 rev
Maycold MERV 13 14x30x1 Air Filter (2-Pack) High-Efficiency Pleated AC & Furnace Filters Actual Size: 13.70 x 29.70 x 0.75 Individually Wrapped in Plastic
Maycold$28.47456 rev
Filtrete 14x30x1 AC Furnace Air Filter MERV 8 MPR 700 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 13.813 x 13.813 x 0.8125 in )
Filtrete$41.816,265 rev
Colorfil 14x30x1 Air Filter (2-Pack) | Made in the USA | Color Changing | Remove Cat and Dog Odor | MERV 8 for Pet Hair Dander and Dust | 13.75x29.75x0.75 Exact Size
Colorfil$42.727,430 rev
Trending
90-day click momentumSimply 14x30x1 Air Filter MERV 11 4 Pack For Home AC Furnace & HVAC (Actual Size: 13.75x29.75x0.75) DUST Pet & Allergy Control
Simply$31.464.6★
Maycold MERV 13 14x30x1 Air Filter (2-Pack) High-Efficiency Pleated AC & Furnace Filters Actual Size: 13.70 x 29.70 x 0.75 Individually Wrapped in Plastic
Maycold$28.474.7★
Filterbuy 14x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 13.88 x 29.88 x 0.75)
Filterbuy$47.284.7★
Filtrete 14x30x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 6 HVAC Filters (Actual Size 13.68 x 29.68 x 0.81 in)
Filtrete$75.664.8★
Filtrete 14x30x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 13.68 x 29.68 x 0.81 in)
Filtrete$28.314.8★
What buyers say about 14x30x1 air filter
What buyers praise and complain about, mined from review topics.What buyers love
“Good Value and Quality Filters”
“those fit so snug. as they should”
“Great Value”
“Great quality and easy to get to my door”
“As advertised”
“Work well”
“User friendly”
“Easy to install”
“Perfect thickness”
“Great air flow”
What buyers complain about
“Doesn't fit the bill”
“The filters are very tight”
“Extremely poor quality”
“Not worth the money”
“Comes apart almost immediately”
“They cause a humming”
“Not glued on sides”
“are so flimsy that they deformed in normal use”
“The cardboard is thin”
“It does not clean fine particulars like some others”
Top return reasons
Common questions
- Is 14x30x1 air filter profitable to sell on Amazon United States?
- The niche generates $2.8M/yr across 18 tracked products. 90-day search growth is +44.6%. Flapen's verdict: Launch it (59/100).
- How competitive is the 14x30x1 air filter niche?
- 8 brands and 26 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in 14x30x1 air filter?
- Top complaints mined from reviews: Size-Overall, Filtration, Quality-Overall. The return rate is 0.9%.
- When does demand for 14x30x1 air filter peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the 14x30x1 air filter niche?
- Listings span $26.85–$75.68; the average listing price is $42.80 (sweet spot $15–$100). The average incumbent carries 24,995 reviews — the moat a new listing must climb.