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14x18x1 Air Filters

Maybe

Returns run at only 0.4% of orders. But the top 5 brands take 94% of clicks, so 14x18x1 Air Filters is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size
$936K/yr227K searches / yr
90-day growth
+19.4%search demand this quarter
Competition
67%top-5 click share · 8 brands · 15 sellers

Flapen Score

14x18x1 Air Filters against its category

The dotted line is the Tools & Home Improvement average. Past it, 14x18x1 Air Filters is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 14x18x1 Air Filters market on Amazon at a glance

Shoppers on Amazon United States searched for 14x18x1 Air Filters 227K times last year and spent an estimated $936K. The top 5 brands take 94% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $936K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
+19.4%
Conversion, latest week
12.0%
Market size, estimated
$936Ka year
Peak month
July1.5× the quietest month
Top search term
14x18x1 air filters111K searches a year

02 · Price

A sale here is worth $34.36.

Listings sell for $34.36 on average, from $20.89 to $45.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $34.36 that is $34K to $43K a year per listing.

Average price
$34.36inside the $15 to $100 sweet spot
Price range
$20.89–$45.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$34K–$43K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Furnace Parts & Accessories. It carries 11,877 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#99in Furnace Parts & Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
11,877per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top 14x18x1 Air Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$94K$187K$281K$374K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • Simply31%
  • BNX24%
  • Filterbuy19%
  • Filtrete11%
  • Komashr9%
  • Generic3%
  • Open — no brand owns it (2 brands, 4%)

Demand

14x18x1 Air Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top 14x18x1 Air Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 14x18x1 air filters111K/yr
  • air filter 14x18x130K/yr
  • 14x18x1 air filter19K/yr
  • 14 x 18 x 1 air filter16K/yr
  • ac filter 14x18x113K/yr
  • 14 18 1 air filter7K/yr
  • furnace filters 14x18x15K/yr
  • 14x18x16K/yr
  • 14x18x1 furnace filter5K/yr
  • 18x14x1 air filter4K/yr

Reviews and returns

What reviews say buyers love and hate about 14x18x1 Air Filters

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Filtration”
22%of negative reviews mention “Advertised Vs Actual Product”
0.4%of orders come back
“Inaccurate description”
A buyer, on “Advertised Vs Actual Product”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 14x18x1 Air Filters questions

Answered from the same tracked data.