14/2 romex 250 ft
Worth a lookShows a $1.9M/yr market, but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size
Great$1.9M$1.9M/yr · 440K searches
Avg price
Great$52.54avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Great$18.77–$126.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,600.35avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 14/2 romex 250 ft is a $1.9M/yr Amazon United States market (440K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
14/2 romex 250 ft market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $1.6M–$2.1M
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
64
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
5%
- energeaster39%
- Southwire29%
- CIRENKO11%
- ARIZONA ELECTRICAL SOLUTIONS10%
- YYOGEE3%
- Imperium Cable3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top 14/2 romex 250 ft search terms
- 14/2 romex148K/yr
- romex 14/277K/yr
- 14/2 wire44K/yr
- 14/2 romex 250 ft38K/yr
- 14-2 romex34K/yr
- 14 2 romex18K/yr
- 14/212K/yr
- 14-2 wire12K/yr
- 14-2 romex 250 ft9K/yr
- cable 14/26K/yr
Top 14/2 romex 250 ft products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Southwire Non-Metallic Building Wire
Southwire$107.264.8★16,859 rev
Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
energeaster$64.764.6★586 rev
Energeaster Solid Indoor 14/2 W/G NMB Cable 25ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
energeaster$25.634.6★586 rev
Solid Indoor 14/2 W/G NMB Cable 250ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
energeaster$126.574.6★586 rev
CIRENKO 14/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (White Jacket)
CIRENKO$63.224.8★64 rev
Newest
by launch date
CIRENKO 14/2 NM-B Cable 50 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (White Jacket)
CIRENKO$39.1664 rev
Imperium Cable 14/2 NM-B Electrical Wire 250ft Coil Solid Copper Indoor Residential Cable with Ground White Jacket 600V Rated
Imperium Cable$103.4614 rev
15ft NM-B 14/2 Wire with Ground 14/2 Electrical Wire 14 Gauge Non-Metallic Sheathed NMB Cable 14-2 NM-B Copper 14 AWG 2 Conductors with Ground Residential Solid Indoor Copper Wiring for Outlet Switch
XMK$18.7741 rev
YYOGEE 14/2 NM-B Wire with Ground 100 FT 14 Gauge Wire Solid Copper Non-Metallic Sheathed Cable 14 AWG 2 Conductor Electric Wire for Residential Indoor Wiring Outlets Switches and Lighting (White)
YYOGEE$67.1875 rev
LUCKY TL 14/2 NM-B Wire with Ground 25FT 14 AWG 2 Conductor Made of Pure Copper Suitable for Lighting switches sockets and Other Electrical Loads
LUCKY TL$25.5541 rev
Trending
90-day click momentumCIRENKO 14/2 NM-B Cable 50 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (White Jacket)
CIRENKO$39.164.8★
Solid Indoor 14/2 W/G NMB Cable 250ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
energeaster$126.574.6★
15ft NM-B 14/2 Wire with Ground 14/2 Electrical Wire 14 Gauge Non-Metallic Sheathed NMB Cable 14-2 NM-B Copper 14 AWG 2 Conductors with Ground Residential Solid Indoor Copper Wiring for Outlet Switch
XMK$18.774.7★
14/2 UF-B Wire 50FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$37.794.9★
LUCKY TL 14/2 NM-B Wire with Ground 25FT 14 AWG 2 Conductor Made of Pure Copper Suitable for Lighting switches sockets and Other Electrical Loads
LUCKY TL$25.554.7★
What buyers say about 14/2 romex 250 ft
What buyers praise and complain about, mined from review topics.What buyers love
“Fair Price”
“Great quality and arrived fast”
“As advertised”
“easy to use”
“Works fine”
“Length was perfect”
“Great wire and material”
“Because it's 14ga it is easy to bend and twist together”
“it's very durable”
“holds its shape well”
What buyers complain about
“Garbage, Don't Buy”
“False advertising”
“Very cheap product for the price”
“from cheap material”
“the wire is thin”
“The cord gets overheating when charging two phones at the same time”
“Not Easy to Work With”
“i should have ordered more when copper was cheap”
“Seemingly ultra thin”
“The plugs metal parts are exposed”
Top return reasons
Common questions
- Is 14/2 romex 250 ft profitable to sell on Amazon United States?
- The niche generates $1.9M/yr across 20 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 14/2 romex 250 ft niche?
- 9 brands and 64 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in 14/2 romex 250 ft?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 2.4%.
- When does demand for 14/2 romex 250 ft peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the 14/2 romex 250 ft niche?
- Listings span $18.77–$126.57; the average listing price is $52.54 (sweet spot $15–$100). The average incumbent carries 3,600 reviews — the moat a new listing must climb.