14/2 romex 100 feet
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$70.49avg listing price — sweet spot $15–$100
Price range
Great$54.77–$107.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Okay$140K$140K/yr · 21K searches
Review moat
Bad4,653.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 14/2 romex 100 feet is a $140K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
14/2 romex 100 feet market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $141K–$176K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #218
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- CIRENKO39%
- energeaster25%
- Southwire20%
- ARIZONA ELECTRICAL SOLUTIONS13%
- YYOGEE2%
Demand
Weekly Amazon search volume, last 21 weeks — -18.4% search growth over the last 90 days.Top 14/2 romex 100 feet search terms
- 14/2 romex 100 feet14K/yr
- romex 14/2 100 ft3K/yr
- 14-2 romex 100 feet3K/yr
Top 14/2 romex 100 feet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CIRENKO 14/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (White Jacket)
CIRENKO$63.224.8★64 rev
Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
energeaster$64.764.6★586 rev
Southwire Romex Brand Simpull Solid Indoor 14/2 W/G NMB Cable 100ft Coil - SW# 28827423
Southwire$70.684.8★16,859 rev
100 Feet 14/2 Type NM-B Copper Electronic Wire #14 AWG 2 Conductors with Ground Insulated Jacket White
ARIZONA ELECTRICAL SOLUTIONS$68.714.8★335 rev
Southwire Non-Metallic Building Wire
Southwire$107.264.8★16,859 rev
Newest
by launch date
YYOGEE 14/2 NM-B Wire with Ground 100 FT 14 Gauge Wire Solid Copper Non-Metallic Sheathed Cable 14 AWG 2 Conductor Electric Wire for Residential Indoor Wiring Outlets Switches and Lighting (White)
YYOGEE$67.1875 rev
CIRENKO 14/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (White Jacket)
CIRENKO$63.2264 rev
75 FT 14/2 NM-B Copper Wire #14 AWG 2 Conductors with Ground White Jacket
ARIZONA ELECTRICAL SOLUTIONS$54.7758 rev
Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
energeaster$64.76586 rev
100 Feet 14/2 Type NM-B Copper Electronic Wire #14 AWG 2 Conductors with Ground Insulated Jacket White
ARIZONA ELECTRICAL SOLUTIONS$68.71335 rev
Trending
90-day click momentumCIRENKO 14/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (White Jacket)
CIRENKO$63.224.8★
YYOGEE 14/2 NM-B Wire with Ground 100 FT 14 Gauge Wire Solid Copper Non-Metallic Sheathed Cable 14 AWG 2 Conductor Electric Wire for Residential Indoor Wiring Outlets Switches and Lighting (White)
YYOGEE$67.184.8★
Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
energeaster$64.764.6★
Southwire 13054226 14/2 UF W/G Hundred Wire Gray Hundred Ft
Southwire$67.344.7★
75 FT 14/2 NM-B Copper Wire #14 AWG 2 Conductors with Ground White Jacket
ARIZONA ELECTRICAL SOLUTIONS$54.774.9★
What buyers say about 14/2 romex 100 feet
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent price”
“Good quality”
“as advertised”
“easy to use”
“Works fine”
“Great wire and material”
“Because it's 14ga it is easy to bend and twist together”
“all connects are working great”
“worked well for my application”
“Good wire, is now color coded and shows manufactured date on wire”
What buyers complain about
“Garbage, Don't Buy”
“Very RISKY, Wire size misleading”
“Hard to strip”
“i should have ordered more when copper was cheap”
“at a better price”
“the wire is thin”
“wire was significantly shorter than the advertised 100ft”
“Seemingly ultra thin”
“Jacket is like a hard plastic hard to strip”
“Stiff”
Top return reasons
Common questions
- Is 14/2 romex 100 feet profitable to sell on Amazon United States?
- The niche generates $140K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the 14/2 romex 100 feet niche?
- 5 brands and 54 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 14/2 romex 100 feet?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Ease Of Use. The return rate is 1.8%.
- What does it cost to enter the 14/2 romex 100 feet niche?
- Listings span $54.77–$107.26; the average listing price is $70.49 (sweet spot $15–$100). The average incumbent carries 4,653 reviews — the moat a new listing must climb.