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14/2 Romex 100 Feet

Fail

The top 5 brands take 100% of clicks, so 14/2 Romex 100 Feet is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$140K/yr21K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
90%top-5 click share · 5 brands · 54 sellers

Flapen Score

14/2 Romex 100 Feet against its category

The dotted line is the Tools & Home Improvement average. Past it, 14/2 Romex 100 Feet is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 14/2 Romex 100 Feet market on Amazon at a glance

Shoppers on Amazon United States searched for 14/2 Romex 100 Feet 21K times last year and spent an estimated $140K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
9.6%
Market size, estimated
$140Ka year
Top search term
14/2 romex 100 feet14K searches a year

02 · Price

A sale here is worth $70.49.

Listings sell for $70.49 on average, from $54.77 to $107.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $70.49 that is $7K to $18K a year per listing.

Average price
$70.49inside the $15 to $100 sweet spot
Price range
$54.77–$107.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$7K–$18K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #218 within Electrical Wire. It carries 4,653 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#218in Electrical Wire
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
4,653per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top 14/2 Romex 100 Feet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

$0$14K$28K$42K$56K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • CIRENKO39%
  • energeaster25%
  • Southwire20%
  • ARIZONA ELECTRICAL SOLUTIONS13%
  • YYOGEE2%

Demand

14/2 Romex 100 Feet search demand

Weekly searches over the year. Pick a range.

600400Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top 14/2 Romex 100 Feet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 14/2 romex 100 feet14K/yr
  • romex 14/2 100 ft3K/yr
  • 14-2 romex 100 feet3K/yr

Reviews and returns

What reviews say buyers love and hate about 14/2 Romex 100 Feet

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Value For Money”
18%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Garbage, Don't Buy”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 14/2 Romex 100 Feet questions

Answered from the same tracked data.