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13w 120v 60hz Light Bulb

Fail

Demand is soft, at -13.7% this quarter, so 13w 120v 60hz Light Bulb is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$81K/yr52K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
61%top-5 click share · 10 brands · 16 sellers

Flapen Score

13w 120v 60hz Light Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, 13w 120v 60hz Light Bulb is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 13w 120v 60hz Light Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for 13w 120v 60hz Light Bulb 52K times last year and spent an estimated $81K. The top 5 brands take 74% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
9.9%
Market size, estimated
$81Ka year
Peak month
November1.6× the quietest month
Top search term
13w 120v 60hz light bulb18K searches a year

02 · Price

A sale here is worth $15.66.

Listings sell for $15.66 on average, from $8.27 to $23.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.66 that is $2K to $4K a year per listing.

Average price
$15.66inside the $15 to $100 sweet spot
Price range
$8.27–$23.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Light Bulbs. It carries 1,833 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Light Bulbs
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,833per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
67 months

Products

Top 13w 120v 60hz Light Bulb products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

16

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

19%

  • UNITEDLUX23%
  • Barfelty15%
  • Xtricity15%
  • SLEEKLIGHTING11%
  • Arsmrau11%
  • UGOODIS7%

Demand

13w 120v 60hz Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '24SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top 13w 120v 60hz Light Bulb search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 13w 120v 60hz light bulb18K/yr
  • 13 watt light bulbs12K/yr
  • 13w 120vac 60hz 220ma6K/yr
  • 13w light bulb6K/yr
  • e170906 light bulb4K/yr
  • tospo 13w 120v/60hz 210ma 2700k 900 lumens bulb3K/yr
  • helical 13w 120vac 60hz3K/yr

Reviews and returns

What reviews say buyers love and hate about 13w 120v 60hz Light Bulb

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Brightness/Shine/Glow”
2.2%of orders come back
“Not very bright”
A buyer, on “Brightness/Shine/Glow”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 13w 120v 60hz Light Bulb questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data