Is 13w 120v 60hz light bulb profitable to sell on Amazon United States?

The niche generates $81K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (45/100).

How competitive is the 13w 120v 60hz light bulb niche?

10 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in 13w 120v 60hz light bulb?

Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Durability. The return rate is 2.2%.

When does demand for 13w 120v 60hz light bulb peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the 13w 120v 60hz light bulb niche?

Listings span $8.27–$23.66; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 1,833 reviews — the moat a new listing must climb.

13w 120v 60hz light bulb

Skip it

Soft demand (-13.7% this quarter) — this niche doesn't clear our bar today.

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.66

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Price range

Good$8.27–$23.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,832.6

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$81K

$81K/yr · 52K searches

Growth

Bad-13.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 13w 120v 60hz light bulb is a $81K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

13w 120v 60hz light bulb market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $78K–$94K; units × avg price
Conversion rate: 9.9%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

19%

UNITEDLUX23%
Barfelty15%
Xtricity15%
SLEEKLIGHTING11%
Arsmrau11%
UGOODIS7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top 13w 120v 60hz light bulb search terms

13w 120v 60hz light bulb18K/yr -6.3%9.2% conv.
13 watt light bulbs12K/yr -28.1%4.9% conv.
13w 120vac 60hz 220ma6K/yr -4.4%11.3% conv.
13w light bulb6K/yr +6.4%4.4% conv.
e170906 light bulb4K/yr -13.2%4.1% conv.
tospo 13w 120v/60hz 210ma 2700k 900 lumens bulb3K/yr -15.7%21.2% conv.
helical 13w 120vac 60hz3K/yr -39.4%9.7% conv.

All search terms

Top 13w 120v 60hz light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UNITEDLUX 13Watt T2 Spiral CFL GU24 2 Prong Light Bulb Base 2700K 900lm 120v 60Hz Light Bulb- Mini Twist Lock Spiral -Self Ballasted Compact Fluorescent Soft White Pack of 3

UNITEDLUX$13.944.6★482 rev

Barfelty CFL Light Bulbs E26 Base T2 Spiral 13Watt (60Watt Equivalent) Soft White 2700K 900lm Compact Fluorescent Light Bulbs UL Approved 120v 60Hz Self Ballasted CFL Bulbs Pack of 2

Barfelty$12.844.4★224 rev

Xtricity Compact Fluorescent Light Bulbs T2 Spiral E26 Base (4 Pack)

Xtricity$19.314.6★5,832 rev

SLEEKLIGHTING GU24 13W T2 Spiral CFL Light Bulb 2700K Warm White 2-Prong

SLEEKLIGHTING$23.664.6★3,860 rev

Arsmrau E26 Base 13W 2700K 900lm CFL Light Bulbs T2 Spiral (60Watt Equivalent) Soft White Compact Fluorescent Light Bulbs UL Approved 120v 60Hz Self Ballasted Indoor Use (2 Pack)

Arsmrau$11.974.4★71 rev

Newest

by launch date

evelor 6-Packs A19 LED Light Bulbs 100 Watt Equivalent Daylight 5000K Bright Bulbs Efficient 13W 1500 Lumens E26 Base Non-Dimmable 15000-Hour Lifespan for Bedroom Living Room Office

evelor$9.641,449 rev

10mo ago

UGOODIS GU24 13Watt 2700K 900lm CFL Light Bulbs T3 Spiral Gu24 Base 2 Prong (60W Equivalent) Soft White Compact Fluorescent Light Bulbs UL Approved 120v 60Hz Self Ballasted Indoor Use (3 Pack)

UGOODIS$13.9171 rev

11mo ago

UGOODIS GU24 13Watt 2700K 900lm CFL Light Bulbs T3 Spiral Gu24 Base 2 Prong (60W Equivalent) Soft White Compact Fluorescent Light Bulbs UL Approved 120v 60Hz Self Ballasted Indoor Use (2 Pack)

UGOODIS$12.7297 rev

11mo ago

Arsmrau E26 Base 13W 2700K 900lm CFL Light Bulbs T2 Spiral (60Watt Equivalent) Soft White Compact Fluorescent Light Bulbs UL Approved 120v 60Hz Self Ballasted Indoor Use (2 Pack)

Arsmrau$11.9771 rev

1y ago

Arsmrau E26 Base 13W 2700K 900lm CFL Light Bulbs T2 Spiral (60Watt Equivalent) Soft White Compact Fluorescent Light Bulbs UL Approved 120v 60Hz Self Ballasted Indoor Use (3 Pack)

Arsmrau$13.9183 rev

1y ago

What buyers say about 13w 120v 60hz light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow37%

“Bright lights”

Value For Money15%

“Great Value”

Advertised Vs Actual Product13%

“As advertised”

Bulb Flicker/Dimming/Color7%

“Great light bulbs”

Quality-Overall7%

“good light quality”

Efficiency4%

“Nice and efficient”

Size-Overall4%

“Great fit”

Assembly/Installation3%

“Easy installation”

Durability2%

“The bulbs are durable”

Color1%

“great color”

What buyers complain about

Brightness/Shine/Glow18%

“Not very bright”

Bulb Flicker/Dimming/Color18%

“one is flickering”

Durability13%

“Short lifespan”

Quality-Overall11%

“thus, an apparent lack of good quality control by the manufacturer”

Size-Overall4%

“Too Small”

Defective Material/Parts4%

“2 bulbs are broken”

Functionality-Overall4%

“These bulbs would not work”

Color4%

“kinda disappointed, they said soft white, it is clearly a yellow tint”

Noise Level3%

“Buzzing sounds, returned”

Smell2%

“smells like something burning”

Top return reasons

Size-Overall34%

Bulb Flicker/Dimming/Color15%

Brightness/Shine/Glow13%

Color12%

Compatibility-Overall8%

Advertised Vs Actual Product6%

Functionality-Overall3%

Defective Material/Parts2%

Value For Money2%

Socket/Port/Plug1%

Common questions

Is 13w 120v 60hz light bulb profitable to sell on Amazon United States?: The niche generates $81K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (45/100).
How competitive is the 13w 120v 60hz light bulb niche?: 10 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in 13w 120v 60hz light bulb?: Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Durability. The return rate is 2.2%.
When does demand for 13w 120v 60hz light bulb peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the 13w 120v 60hz light bulb niche?: Listings span $8.27–$23.66; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 1,833 reviews — the moat a new listing must climb.