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12x36x1 Air Filter

Fail

The top 5 brands take 100% of clicks, so 12x36x1 Air Filter is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$149K/yr42K searches / yr
90-day growth
+66.8%search demand this quarter
Competition
85%top-5 click share · 4 brands · 12 sellers

Flapen Score

12x36x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 12x36x1 Air Filter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x36x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 12x36x1 Air Filter 42K times last year and spent an estimated $149K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +66.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+66.8%
Conversion, latest week
6.3%
Market size, estimated
$149Ka year
Peak month
June2.7× the quietest month
Top search term
12x36x1 air filter20K searches a year

02 · Price

A sale here is worth $55.68.

Listings sell for $55.68 on average, from $36.68 to $94.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $55.68 that is $6K to $14K a year per listing.

Average price
$55.68inside the $15 to $100 sweet spot
Price range
$36.68–$94.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #272 within Furnace Parts & Accessories. It carries 17,869 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
45%
Out of stock, average day
7.1%
Average rank
#272in Furnace Parts & Accessories
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
17,869per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top 12x36x1 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

$0$15K$30K$45K$60K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Filterbuy49%
  • Filtrete44%
  • Filter King4%
  • True Blue4%

Demand

12x36x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top 12x36x1 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12x36x1 air filter20K/yr
  • air filter 12x36x17K/yr
  • ac filter 12x36x15K/yr
  • furnace filters 12x36x14K/yr
  • furnace filter 12x36x14K/yr
  • 12x36x1 furnace filter3K/yr

Reviews and returns

What reviews say buyers love and hate about 12x36x1 Air Filter

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
0.5%of orders come back
“Good quality for price”
A buyer, on “Quality-Overall”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common 12x36x1 Air Filter questions

Answered from the same tracked data.