Is 12x20 tarp profitable to sell on Amazon United States?

The niche generates $231K/yr across 38 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +35.3%. Flapen's verdict: Worth a look (62/100).

How competitive is the 12x20 tarp niche?

22 brands and 44 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in 12x20 tarp?

Top complaints mined from reviews: Durability, Thickness, Weight Heavy. The return rate is 2.3%.

When does demand for 12x20 tarp peak?

Demand peaks in Oct–Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the 12x20 tarp niche?

Listings span $17.59–$57.60; the average listing price is $31.88 (sweet spot $15–$100). The average incumbent carries 3,097 reviews — the moat a new listing must climb.

12x20 tarp

Worth a look

Shows a sweet-spot price point ($31.88 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$31.88

avg listing price — sweet spot $15–$100

Price range

Incredible$17.59–$57.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Growth

Good+35.3%

90-day search growth — must beat 0% to launch

Market size

Okay$231K

$231K/yr · 71K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,096.55

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, 12x20 tarp is a $231K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 62/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

12x20 tarp market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $191K–$255K; units × avg price
Conversion rate: 10.3%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.6%
Avg brand age: 47 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

25%

Keten22%
GUARD SHIELD13%
CARTMAN11%
Patiobay11%
Yumatum10%
Dry Top7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Open Trend

Top 12x20 tarp search terms

12x20 tarp31K/yr +40.9%7.4% conv.
12 x 20 tarp9K/yr +33.0%9.3% conv.
tarp 12x208K/yr +32.1%8.6% conv.
12x20 tarps heavy duty waterproof7K/yr +21.6%7.0% conv.
20x12 tarp4K/yr +109.5%7.3% conv.
12x20 heavy duty tarp5K/yr +5.5%7.0% conv.
12 x 20 tarps heavy duty waterproof3K/yr +25.1%7.3% conv.
heavy duty tarp 12x203K/yr +1.4%7.7% conv.

All search terms

Top 12x20 tarp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Keten Tarps Heavy Duty Waterproof 12x20 Feet Extra Thick 16 Mil (Silver)

Keten$39.104.6★1,237 rev

12x20FT Waterproof Tarp Yumatum 16 Mil Heavy Duty Tarps with Reinforced Edges/Brass Grommets 100% UV Blocking/Tear Resistant Poly Tarp for Camping Patio Tent Boat(Silver/Black)

Yumatum$37.564.6★570 rev

Keten Tarps Heavy Duty Waterproof 12x20 Feet Extra Thick 16 Mil (Brown)

Keten$39.414.6★1,237 rev

12 x 20 Foremost Tarp 11220 Brown/Green Dry Top Brown/Green 7-Mil Full Size Reversible Tarp

Dry Top$17.594.3★11,074 rev

CARTMAN Finished Size 12x20 Feet Multipurpose Poly Tarp Cover 5 Mil Blue

CARTMAN$19.954.6★4,724 rev

Newest

by launch date

Keten Tarps Heavy Duty Waterproof 12x20 Feet Extra Thick 10 Mil (Brown)

Keten$31.8056 rev

7mo ago

Kesfitt 12 Mil Heavy Duty Waterproof Tarp with Metal Grommets 12x20 ft Silver & Blue Reversible Poly Tarp for Outdoor Protection Yard Worksite Pools Vehicles Equipment Coverage

Kesfitt$31.8867 rev

8mo ago

Keten Tarps Heavy Duty Waterproof 12x20 Feet Extra Thick 16 Mil (Brown)

Keten$39.411,237 rev

10mo ago

Kesfitt 16 Mil Heavy Duty Waterproof Tarp with Metal Grommets 12x20 ft Silver & Blue Reversible Poly Tarp for Outdoor Protection Yard Worksite Equipment Veicles Pools Coverage

Kesfitt$38.86814 rev

11mo ago

12 x 20 Silver Black Super Ultra Heavy-Duty Tarp 8 Mil Waterproof & UV-Resistant 12x20 - Large Outdoor Tarp Waterproof Cover for Rain Camping Tent UV Protection Reinforced Corners

XTREMECOVERPRO$22.8290 rev

1y ago

What buyers say about 12x20 tarp

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent performance”

Weight Heavy13%

“heavy duty alright”

Durability12%

“Very durable”

Value For Money11%

“Worth the price”

Strength9%

“Heavy duty tarp”

Thickness7%

“The material is thick”

Size-Overall6%

“Fit”

Water Resistance4%

“waterproof material”

Advertised Vs Actual Product4%

“Product as advertised”

Color4%

“beautiful color,”

What buyers complain about

Durability32%

“fell apart quickly”

Thickness16%

“The material is much thicker”

Weight Heavy7%

“heavy it was”

Value For Money6%

“not the most expensive one”

Material Quality6%

“the material didn't seem that heavy duty”

Quality-Overall5%

“Cheap tarp”

Leak-Proof4%

“Leaks”

Advertised Vs Actual Product2%

“Not as advertised”

Smell1%

“Damp and smelled funny”

Strength1%

“Not a heavy duty tarp as advertised”

Top return reasons

Size-Overall53%

Value For Money9%

Weight Heavy6%

Thin5%

Advertised Vs Actual Product5%

Material Quality4%

Thickness3%

Defective Material/Parts3%

Durability2%

Quality-Overall2%

Common questions

Is 12x20 tarp profitable to sell on Amazon United States?: The niche generates $231K/yr across 38 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +35.3%. Flapen's verdict: Worth a look (62/100).
How competitive is the 12x20 tarp niche?: 22 brands and 44 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in 12x20 tarp?: Top complaints mined from reviews: Durability, Thickness, Weight Heavy. The return rate is 2.3%.
When does demand for 12x20 tarp peak?: Demand peaks in Oct–Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the 12x20 tarp niche?: Listings span $17.59–$57.60; the average listing price is $31.88 (sweet spot $15–$100). The average incumbent carries 3,097 reviews — the moat a new listing must climb.