12x12x1 Air Filter

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 20.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

493K

Growth, 90 days vs prior 90

+27.7%

Conversion, latest week

20.4%

Market size, estimated

$2.9Ma year

Peak month

July1.9× the quietest month

Top search term

12x12x1 air filter296K searches a year

Listings sell for $28.94 on average, from $18.95 to $48.11. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $28.94 that is $174K to $232K a year per listing.

Average price

$28.94inside the $15 to $100 sweet spot

Price range

$18.95–$48.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

$174K–$232K

Returns

1.2%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #16 within Furnace Parts & Accessories. It carries 32,861 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#16in Furnace Parts & Accessories

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

32,861per listing

Listings tracked

12

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months