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12x12 Ceiling Tiles

Fail

Shoppers spend only $71K a year here, so 12x12 Ceiling Tiles is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$71K/yr69K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
60%top-5 click share · 14 brands · 33 sellers

Flapen Score

12x12 Ceiling Tiles against its category

The dotted line is the Tools & Home Improvement average. Past it, 12x12 Ceiling Tiles is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x12 Ceiling Tiles market on Amazon at a glance

Shoppers on Amazon United States searched for 12x12 Ceiling Tiles 69K times last year and spent an estimated $71K. The top 5 brands take 85% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
1.5%
Market size, estimated
$71Ka year
Top search term
ceiling tiles 12x1220K searches a year

02 · Price

A sale here is worth $69.11.

Listings sell for $69.11 on average, from $2.93 to $126.92. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $69.11 that is $0 to $7K a year per listing.

Average price
$69.11inside the $15 to $100 sweet spot
Price range
$2.93–$126.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #332 within Tiles. It carries 102 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
63%
Out of stock, average day
6.5%
Average rank
#332in Tiles
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
102per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top 12x12 Ceiling Tiles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

33

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

12%

  • USG Interiors49%
  • Armstrong16%
  • Nuanchu12%
  • 212 Main4%
  • Armstrong World Industries3%
  • Plexon3%
  • Open — no brand owns it (8 brands, 12%)

Search terms

Top 12x12 Ceiling Tiles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ceiling tiles 12x1220K/yr
  • 12x12 ceiling tiles21K/yr
  • 12 x 12 ceiling tiles7K/yr
  • 12x12 staple up ceiling tile3K/yr
  • old 12x12 ceiling tiles5K/yr
  • 1x1 ceiling tiles4K/yr
  • 1 ft x 1 ft ceiling tiles3K/yr
  • staple up ceiling tiles3K/yr
  • armstrong ceiling tiles 12x123K/yr

Reviews and returns

What reviews say buyers love and hate about 12x12 Ceiling Tiles

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Adhesion/Stickiness”
3.7%of orders come back
“adhesive concern”
A buyer, on “Adhesion/Stickiness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 12x12 Ceiling Tiles questions

Answered from the same tracked data.