Is 12v Submersible Water Pump profitable to sell on Amazon United States?

Flapen scores 12v Submersible Water Pump 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $38K a year across 54 tracked products. Amazon counts 1 of the 5 products launched in the last year as successful launches. Search demand grew +42.1% in the last 90 days.

How competitive is the 12v Submersible Water Pump niche on Amazon United States?

35 brands and 87 sellers compete in 12v Submersible Water Pump on Amazon United States. The top 5 12v Submersible Water Pump products take 32% of clicks, and the top 5 brands take 44%.

What do buyers complain about in 12v Submersible Water Pump?

12v Submersible Water Pump buyers on Amazon United States complain most about Durability, Quality-Overall, and Functionality-Overall. Returns run at 3.6% of orders.

When does demand for 12v Submersible Water Pump peak?

Search demand for 12v Submersible Water Pump on Amazon United States peaks in Apr–May–Aug, and the busiest month runs 2.3× the quietest.

What does it cost to enter the 12v Submersible Water Pump niche?

12v Submersible Water Pump sells for $36.38 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $11.21 to $151.62. The average product has 612 reviews, the count a new listing must catch up to.

12v Submersible Water Pump

Maybe

Products sell for $36.38 on average, inside the sweet spot. But shoppers spend only $38K a year here, so 12v Submersible Water Pump is a Maybe.

Filters No Dominant Brand

Flapen Score: 60
60 / 100Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size: $38K/yr40K searches / yr
90-day growth: +42.1%search demand this quarter
Competition: 32%top-5 click share · 35 brands · 87 sellers

Flapen Score

12v Submersible Water Pump against its category

The dotted line is the Tools & Home Improvement average. Past it, 12v Submersible Water Pump is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The 12v Submersible Water Pump market on Amazon at a glance

Shoppers on Amazon United States searched for 12v Submersible Water Pump 40K times last year and spent an estimated $38K. The top 5 brands take 44% of clicks. Demand peaks in Apr–May–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months: 40K
Growth, 90 days vs prior 90: +42.1%
Conversion, latest week: 2.6%
Market size, estimated: $38Ka year
Peak month: August2.3× the quietest month
Top search term: 12v submersible water pump19K searches a year

02 · Price

A sale here is worth $36.38.

Listings sell for $36.38 on average, from $11.21 to $151.62. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $36.38 that is $0 to $4K a year per listing.

Average price: $36.38inside the $15 to $100 sweet spot
Price range: $11.21–$151.62
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #210 within Plumbing. It carries 612 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 98%
Out of stock, average day: 3.1%
Average rank: #210in Plumbing
Average rating: 4.18 starsAmazon United States average 4.42 stars
Average reviews: 612per listing
Listings tracked: 54

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 1Amazon's first-year sales bar
Average brand age: 54 months

Products