12v String Lights
FailShoppers spend an estimated $29K a year here, so 12v String Lights is a Fail.
- Flapen Score
- 39 / 100Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 4839
- Market size
- $29K/yr53K searches / yr
- 90-day growth
- +39.0%search demand this quarter
- Competition
- 89%top-5 click share · 8 brands · 17 sellers
Flapen Score
12v String Lights against its category
The dotted line is the Tools & Home Improvement average. Past it, 12v String Lights is stronger. Inside it, weaker.
Market
The 12v String Lights market on Amazon at a glance
Shoppers on Amazon United States searched for 12v String Lights 53K times last year and spent an estimated $29K. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +39.0%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $29Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- low voltage string lights13K searches a year
02 · Price
A sale here is worth $42.30.
Listings sell for $42.30 on average, from $20.87 to $85.78. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $42.30 that is $0 to $4K a year per listing.
- Average price
- $42.30inside the $15 to $100 sweet spot
- Price range
- $20.87–$85.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #760 within String Lights. It carries 653 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 13.0%
- Average rank
- #760in String Lights
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 653per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top 12v String Lights products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GANA 12V Low Voltage & Safe LED Outdoor String Lights 48FT 15 Shatterproof Bulbs 2200K Warm White Pergola Lights for Your Houses Garden Fence Porch Balcony and Bistro
- Price
- $36.21
- Rating
- 4.3/5
- Reviews
- 793
- Age
- 4y ago

12V Outdoor String LightsWarm White- Low Voltage Outdoor String Lights -Works with Low Voltage Landscape Lighting Systems -for Holiday Decorations Christmas Tree Lights Holiday Party Wedding
- Price
- $21.85
- Rating
- 4.1/5
- Reviews
- 146
- Age
- 4y ago

GOODSMANN LED Low Voltage String Lights 12V AC 50FT 10PCS 2W Bulbs 135 Lumens Hanging Landscape Lighting 2800K String Weatherproof Decorative Light for Patio Light
- Price
- $85.78
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 5y ago

Brightech Ambience Pro USB Powered String Lights - 24 Ft Commercial Grade Waterproof String Lights - Outdoor Shatterproof Patio Lights for Camping Backyard Porch Christmas - 1W 12 Bulbs Warm White
- Price
- $20.87
- Rating
- 4.7/5
- Reviews
- 3,250
- Age
- 7y ago

33ft 100-LED Outdoor Waterproof Warm White String Lights - Works with Low Voltage Landscape Lighting Systems (12V) (Product is not Compatible with Standard Household Electricity @120V)
- Price
- $24.09
- Rating
- 4.1/5
- Reviews
- 187
- Age
- 5y ago
Trending
estimated 90-day click momentum
Tenmiro 200FT Outdoor String Lights Ultra Long LED Patio Lights with Shatterproof High Brightness S11 Edison Bulbs Outside Hanging Light Waterproof for Backyard Deck Porch Party Decor 2700K
- Price
- $47.29
- Rating
- 4.6/5
- Reviews
- 718
- Age
- 2y ago

GvvooHome 200FT Outdoor String Light with S11 Plastic Bulbs Low-Voltage LED Patio Light with App & Remote Music Sync 4 Lighting Modes Dimmable & Waterproof for Backyard Porch Garden Deck Party
- Price
- $61.55
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 6mo ago

GANA 12V Low Voltage & Safe LED Outdoor String Lights 48FT 15 Shatterproof Bulbs 2200K Warm White Pergola Lights for Your Houses Garden Fence Porch Balcony and Bistro
- Price
- $36.21
- Rating
- 4.3/5
- Reviews
- 793
- Age
- 4y ago

33ft 100-LED Outdoor Waterproof Warm White String Lights - Works with Low Voltage Landscape Lighting Systems (12V) (Product is not Compatible with Standard Household Electricity @120V)
- Price
- $24.09
- Rating
- 4.1/5
- Reviews
- 187
- Age
- 5y ago

Outdoor Safety String Lights 100FT - Commercial Grade Low Voltage Strand with 40 S14 Shatterproof Bulbs for Tree Garden Yard bistro Cafe | Warm Yellow 3500K Party Lights | IP65 Waterproof | UL Listed
- Price
- $40.78
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch date
GvvooHome 200FT Outdoor String Light with S11 Plastic Bulbs Low-Voltage LED Patio Light with App & Remote Music Sync 4 Lighting Modes Dimmable & Waterproof for Backyard Porch Garden Deck Party
- Price
- $61.55
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 6mo ago

Outdoor Safety String Lights 100FT - Commercial Grade Low Voltage Strand with 40 S14 Shatterproof Bulbs for Tree Garden Yard bistro Cafe | Warm Yellow 3500K Party Lights | IP65 Waterproof | UL Listed
- Price
- $40.78
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 1y ago

Tenmiro 200FT Outdoor String Lights Ultra Long LED Patio Lights with Shatterproof High Brightness S11 Edison Bulbs Outside Hanging Light Waterproof for Backyard Deck Porch Party Decor 2700K
- Price
- $47.29
- Rating
- 4.6/5
- Reviews
- 718
- Age
- 2y ago

12V Outdoor String LightsWarm White- Low Voltage Outdoor String Lights -Works with Low Voltage Landscape Lighting Systems -for Holiday Decorations Christmas Tree Lights Holiday Party Wedding
- Price
- $21.85
- Rating
- 4.1/5
- Reviews
- 146
- Age
- 4y ago

GANA 12V Low Voltage & Safe LED Outdoor String Lights 48FT 15 Shatterproof Bulbs 2200K Warm White Pergola Lights for Your Houses Garden Fence Porch Balcony and Bistro
- Price
- $36.21
- Rating
- 4.3/5
- Reviews
- 793
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
17
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
7%
- GANA51%
- Caseffect16%
- GOODSMANN10%
- Brightech7%
- Skdorpfm6%
- Tenmiro4%
- Open — no brand owns it (2 brands, 7%)
Demand
12v String Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.3×
Search terms
Top 12v String Lights search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- low voltage string lights13K/yr
- 12v string lights12K/yr
- low voltage string lights outdoor8K/yr
- 12v led string lights7K/yr
- 12 volt string lights7K/yr
- 12v string lights outdoor6K/yr
Reviews and returns
What reviews say buyers love and hate about 12v String Lights
We read the reviews and the return reasons for every product selling here.
“Multiple have already fallen after being up for like 2 weeks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12v String Lights questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









