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12v String Lights

Fail

Shoppers spend an estimated $29K a year here, so 12v String Lights is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$29K/yr53K searches / yr
90-day growth
+39.0%search demand this quarter
Competition
89%top-5 click share · 8 brands · 17 sellers

Flapen Score

12v String Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, 12v String Lights is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12v String Lights market on Amazon at a glance

Shoppers on Amazon United States searched for 12v String Lights 53K times last year and spent an estimated $29K. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+39.0%
Conversion, latest week
1.3%
Market size, estimated
$29Ka year
Peak month
November2.3× the quietest month
Top search term
low voltage string lights13K searches a year

02 · Price

A sale here is worth $42.30.

Listings sell for $42.30 on average, from $20.87 to $85.78. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $42.30 that is $0 to $4K a year per listing.

Average price
$42.30inside the $15 to $100 sweet spot
Price range
$20.87–$85.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #760 within String Lights. It carries 653 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#760in String Lights
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
653per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top 12v String Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

17

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

7%

  • Brand 151%
  • Brand 216%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

12v String Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.3×

Search terms

Top 12v String Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • low voltage string lights13K/yr
  • 12v string lights12K/yr
  • low voltage string lights outdoor8K/yr
  • 12v led string lights7K/yr
  • 12 volt string lights7K/yr
  • 12v string lights outdoor6K/yr

Reviews and returns

What reviews say buyers love and hate about 12v String Lights

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Brightness/Shine/Glow”
24%of negative reviews mention “Durability”
3.9%of orders come back
“Multiple have already fallen after being up for like 2 weeks”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 12v String Lights questions

Answered from the same tracked data.