Is 12v Light Bulb profitable to sell on Amazon United States?

Flapen scores 12v Light Bulb 51 out of 100 on Amazon United States, a Maybe. Shoppers spend $78K a year across 36 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew +8.0% in the last 90 days.

How competitive is the 12v Light Bulb niche on Amazon United States?

26 brands and 31 sellers compete in 12v Light Bulb on Amazon United States. The top 5 12v Light Bulb products take 43% of clicks, and the top 5 brands take 56%.

What do buyers complain about in 12v Light Bulb?

12v Light Bulb buyers on Amazon United States complain most about Quality-Overall, Durability, and Bulb Flicker/Dimming/Color. Returns run at 2.8% of orders.

When does demand for 12v Light Bulb peak?

Search demand for 12v Light Bulb on Amazon United States is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the 12v Light Bulb niche?

12v Light Bulb sells for $14.89 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $8.70 to $23.94. The average product has 1,494 reviews, the count a new listing must catch up to.

12v Light Bulb

Maybe

The top 5 brands take only 56% of clicks. But shoppers spend only $78K a year here, so 12v Light Bulb is a Maybe.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 51
51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size: $78K/yr137K searches / yr
90-day growth: +8.0%search demand this quarter
Competition: 43%top-5 click share · 26 brands · 31 sellers

Flapen Score

12v Light Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, 12v Light Bulb is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The 12v Light Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for 12v Light Bulb 137K times last year and spent an estimated $78K. The top 5 brands take 56% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months: 137K
Growth, 90 days vs prior 90: +8.0%
Conversion, latest week: 3.8%
Market size, estimated: $78Ka year
Peak month: November1.5× the quietest month
Top search term: 12v light bulb27K searches a year

02 · Price

A sale here is worth $14.89.

Listings sell for $14.89 on average, from $8.70 to $23.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.89 that is $1K to $4K a year per listing.

Average price: $14.89under the $15 to $100 sweet spot
Price range: $8.70–$23.94
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$4K
Returns: 2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #1,185 within Light Bulbs. It carries 1,494 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 100%
Out of stock, average day: 8.9%
Average rank: #1,185in Light Bulbs
Average rating: 4.48 starsAmazon United States average 4.42 stars
Average reviews: 1,494per listing
Listings tracked: 36

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 57 months

Products