Is 12v Drill profitable to sell on Amazon United States?

Flapen scores 12v Drill 42 out of 100 on Amazon United States, a Fail. Shoppers spend $431K a year across 61 tracked products. Amazon counts 3 of the 4 products launched in the last year as successful launches. Search demand grew +3.9% in the last 90 days.

How competitive is the 12v Drill niche on Amazon United States?

4 brands and 100 sellers compete in 12v Drill on Amazon United States. The top 5 12v Drill products take 30% of clicks, and the top 5 brands take 100%.

What do buyers complain about in 12v Drill?

12v Drill buyers on Amazon United States complain most about Battery Life, Durability, and Charging. Returns run at 2.5% of orders.

When does demand for 12v Drill peak?

Search demand for 12v Drill on Amazon United States peaks in Aug–Sep, and the busiest month runs 4.9× the quietest.

What does it cost to enter the 12v Drill niche?

12v Drill sells for $128.11 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $15.97 to $487.04. The average product has 1,604 reviews, the count a new listing must catch up to.

12v Drill

Fail

The top 5 brands take 100% of clicks, so 12v Drill is a Fail.

Filters High Price

Flapen Score: 42
42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size: $431K/yr461K searches / yr
90-day growth: +3.9%search demand this quarter
Competition: 30%top-5 click share · 4 brands · 100 sellers

Flapen Score

12v Drill against its category

The dotted line is the Tools & Home Improvement average. Past it, 12v Drill is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The 12v Drill market on Amazon at a glance

Shoppers on Amazon United States searched for 12v Drill 461K times last year and spent an estimated $431K. All 4 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 461K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $431K a year.

Searches, last 12 months: 461K
Growth, 90 days vs prior 90: +3.9%
Conversion, latest week: 0.7%
Market size, estimated: $431Ka year
Peak month: September4.9× the quietest month
Top search term: bosch 12v106K searches a year

02 · Price

A sale here is worth $128.11.

Listings sell for $128.11 on average, from $15.97 to $487.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $128.11 that is $0 to $13K a year per listing.

Average price: $128.11above the $15 to $100 sweet spot
Price range: $15.97–$487.04
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$13K
Returns: 2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #419 within Power Tools. It carries 1,604 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 97%
Out of stock, average day: 5.9%
Average rank: #419in Power Tools
Average rating: 4.60 starsAmazon United States average 4.42 stars
Average reviews: 1,604per listing
Listings tracked: 61

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 3Amazon's first-year sales bar
Average brand age: 42 months

Products