Is 120v 60w light bulb profitable to sell on Amazon United States?

The niche generates $46K/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (47/100).

How competitive is the 120v 60w light bulb niche?

20 brands and 60 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in 120v 60w light bulb?

Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 1.9%.

When does demand for 120v 60w light bulb peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the 120v 60w light bulb niche?

Listings span $6.05–$27.36; the average listing price is $13.81 (sweet spot $15–$100). The average incumbent carries 3,155 reviews — the moat a new listing must climb.

120v 60w light bulb

Skip it

A small market ($46K/yr) — this niche doesn't clear our bar today.

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.81

avg listing price — sweet spot $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$6.05–$27.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,155.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Market size

Bad$46K

$46K/yr · 41K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 120v 60w light bulb is a $46K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

120v 60w light bulb market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $41K–$55K; units × avg price
Conversion rate: 8.3%
Avg BSR: #337
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

30%

TJOY16%
MEQIQTEK15%
SerBion12%
GE10%
Amazon Basics10%
GOSCHE8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top 120v 60w light bulb search terms

120v 60w light bulb16K/yr -14.0%6.8% conv.
60w 120v light bulb5K/yr -12.8%6.4% conv.
130v 60w light bulbs2K/yr +114.9%3.1% conv.
120v60w light bulb3K/yr +6.4%5.6% conv.
ge candelabra light bulbs 60 watt2K/yr +24.5%5.0% conv.
ge crystal clear 60 watt light bulbs candelabra base3K/yr -43.5%6.6% conv.
60 watt 120 volt light bulbs3K/yr -18.6%9.1% conv.
120 v 60 watt light bulb2K/yr -31.5%8.4% conv.
syl 60w 120v light bulb3K/yr -40.1%8.1% conv.
ge 120v 60w3K/yr -52.4%5.1% conv.

All search terms

Top 120v 60w light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MEQIQTEK E12 60 Watt Incandescent Candle Light Bulbs Chandelier Light Bulbs for Ceiling Fan Vanity Outdoor - Warm White 2500K 600 Lumen Dimmable B10 Clear Candelabra Base Bulbs (12 Pack)

MEQIQTEK$9.894.5★1,557 rev

60W Candelabra Light Bulbs E12 B10 Clear Candle Base Bulb with Warm White 2700K 600 Lumen Dimmable 120V Incandescent Chandelier Light Bulbs for Pendants Ceiling Fan Wall Sconces (12-Pack)

SerBion$9.934.5★1,145 rev

TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed

TJOY$9.704.7★1,623 rev

GOSCHE 6 Pack Bright Ceiling Fan Light Bulbs 60 Watt Equivalent E12 Led Bulb A15 Shape Candelabra Base Chandelier Light Bulb 120V Small Bulb Non-Dimmable Daylight 5000K 6 Pcs

GOSCHE$11.154.6★1,218 rev

Seentech 12 Pack 60W 120V E12 Base B10 CTC Incandescent Light Bulbs Warm White 2700K Transparent Candle Light Bulbs Perfect for Chandeliers Ceiling Fan Lights Pendants Fireplace Dimmable

Seentech$12.924.6★233 rev

Newest

by launch date

TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent Soft Warm White 3000K Energy Efficient 9W E26 Base Standard LED Bulb 120V 800 Lumen Lightbulbs for Bedroom Indoor Lamp Non-Dimmable UL Listed

TJOY$11.2284 rev

6mo ago

CYLYT 12-Pack E12 Candelabra Light Bulbs 60W Dimmable Warm White 2700K Chandelier Light Bulbs for Ceiling Fan or Pendants B10 Clear Candle Bulbs (Gold Base)

CYLYT$9.9826 rev

6mo ago

SUSLUM 12-Pack E12 Chandelier Light Bulbs 60W Warm White 2700K 120V Candelabra Light Bulb for Ceiling Fan 650 Lumens CA10 Dimmable Clear Candle Bulbs

SUSLUM$9.82135 rev

1y ago

G45 Ceiling Fan LED Light Bulbs 60 Watt Equivalent 6W E12 Candelabra Base

Flaspar$7.0047 rev

1y ago

TJOY LED Candelabra Bulbs Dimmable 60W Equivalent Chandelier Light Bulb E12 Small Base 4.5W 2700K Soft Warm White B11 Vintage Filament Clear Glass Candle Light for Ceiling Fan Chandeliers 12Pack

TJOY$18.41832 rev

2y ago

What buyers say about 120v 60w light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow38%

“Bright light”

Value For Money14%

“Great deal”

Quality-Overall8%

“The quality is crystal clear”

Advertised Vs Actual Product7%

“Just what I needed”

Bulb Flicker/Dimming/Color7%

“Great Light Bulbs”

Size-Overall4%

“These bulbs fit”

Color3%

“Good color”

Efficiency3%

“very efficient”

Durability2%

“Reliable and Last for Quite Awhile”

Assembly/Installation1%

“Easy to install”

What buyers complain about

Bulb Flicker/Dimming/Color24%

“began to flicker”

Durability14%

“Not Long Lasting”

Brightness/Shine/Glow10%

“Not very bright”

Quality-Overall9%

“low quality item”

Functionality-Overall5%

“I found there was a light in the package that didn't work”

Color5%

“Not white”

Value For Money4%

“Very disappointed, especially for the price”

Size-Overall4%

“They are a weird size”

Defective Material/Parts3%

“Broken bulbs”

Ease Of Use2%

“Cannot be used”

Top return reasons

Size-Overall39%

Bulb Flicker/Dimming/Color16%

Brightness/Shine/Glow15%

Color13%

Advertised Vs Actual Product6%

Functionality-Overall3%

Compatibility-Overall3%

Defective Material/Parts2%

Value For Money2%

Product Condition0%

Common questions

Is 120v 60w light bulb profitable to sell on Amazon United States?: The niche generates $46K/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (47/100).
How competitive is the 120v 60w light bulb niche?: 20 brands and 60 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in 120v 60w light bulb?: Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 1.9%.
When does demand for 120v 60w light bulb peak?: Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the 120v 60w light bulb niche?: Listings span $6.05–$27.36; the average listing price is $13.81 (sweet spot $15–$100). The average incumbent carries 3,155 reviews — the moat a new listing must climb.