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42

120v 60hz light bulb

Skip it

A small market ($64K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 19Conversion 61Competition 52Returns 79Price range 52Avg price 56Brand share 60Review moat 30Quality gap 23

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.69

avg listing price — sweet spot $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Price range

Good$6.05–$24.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,517.18

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

Market size

Bad$64K

$64K/yr · 94K searches

According to Flapen's Amazon United States niche tracking, 120v 60hz light bulb is a $64K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

120v 60hz light bulb market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$63K–$76K
units × avg price
Conversion rate
5.3%
Avg BSR
#88
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
0.0%
Avg brand age
57 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

29

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

26%

  • TJOY33%
  • evelor14%
  • Linkind8%
  • Amazon Basics7%
  • FLSNT7%
  • DEGNJU5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.
3K2KSepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Top 120v 60hz light bulb search terms

  • 120v 60hz light bulb45K/yr
  • 120 volt light bulbs15K/yr
  • 120v light bulb11K/yr
  • 120vac 60hz light bulb5K/yr
  • 120 vac 60hz light bulb4K/yr
  • light bulbs 120v 60hz4K/yr
  • light bulb 120v 60hz3K/yr
  • 120v 60hz2K/yr
  • 120 v light bulb2K/yr
  • light bulbs 120v2K/yr
All search terms

Top 120v 60hz light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$13K30%$19K40%$26K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 120v 60hz light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow37%

“Bright Lights”

Value For Money17%

“Fair price”

Quality-Overall11%

“Nice lighting”

Bulb Flicker/Dimming/Color7%

“Perfect light bulbs”

Advertised Vs Actual Product7%

“As Described”

Color3%

“Color is good”

Size-Overall3%

“Fits the size it is shown as”

Efficiency2%

“very efficient”

Durability2%

“Reliable and Last for Quite Awhile”

Assembly/Installation1%

“I had no issues installing them”

What buyers complain about

Bulb Flicker/Dimming/Color18%

“the bulbs flicker”

Durability12%

“It was not very durable”

Brightness/Shine/Glow11%

“Very dim”

Quality-Overall10%

“No quality control”

Color8%

“Not the right color”

Size-Overall5%

“Too big around”

Functionality-Overall5%

“One of the light bulbs didnt even work”

Value For Money3%

“not a great value at $12.99.”

Defective Material/Parts2%

“Broken bulbs”

Assembly/Installation1%

“Extremely difficult to assemble”

Top return reasons

Size-Overall32%
Bulb Flicker/Dimming/Color18%
Color17%
Brightness/Shine/Glow15%
Advertised Vs Actual Product6%
Functionality-Overall3%
Value For Money2%
Compatibility-Overall2%
Defective Material/Parts2%
Quality-Overall0%

Common questions

Is 120v 60hz light bulb profitable to sell on Amazon United States?
The niche generates $64K/yr across 28 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (42/100).
How competitive is the 120v 60hz light bulb niche?
20 brands and 29 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in 120v 60hz light bulb?
Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 1.8%.
When does demand for 120v 60hz light bulb peak?
Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the 120v 60hz light bulb niche?
Listings span $6.05–$24.81; the average listing price is $12.69 (sweet spot $15–$100). The average incumbent carries 3,517 reviews — the moat a new listing must climb.