Skip to content

120v 40w Bulb

Fail

Prices span $5.78–$13.35, mostly outside the sweet spot, so 120v 40w Bulb is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$109K/yr140K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
52%top-5 click share · 26 brands · 75 sellers

Flapen Score

120v 40w Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, 120v 40w Bulb is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 120v 40w Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for 120v 40w Bulb 140K times last year and spent an estimated $109K. The top 5 brands take 55% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
8.6%
Market size, estimated
$109Ka year
Peak month
November1.6× the quietest month
Top search term
120v 40w bulb45K searches a year

02 · Price

A sale here is worth $8.99.

Listings sell for $8.99 on average, from $5.78 to $13.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $8.99 that is $2K to $4K a year per listing.

Average price
$8.99under the $15 to $100 sweet spot
Price range
$5.78–$13.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #142 within Light Bulbs. It carries 2,842 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#142in Light Bulbs
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,842per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top 120v 40w Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$11K$16K$22K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

75

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

52%

Top 20: 85%

Open market

40%

  • Jslinter16%
  • SerBion15%
  • Vgogfly8%
  • GE8%
  • CYLYT7%
  • COLWATT5%

Demand

120v 40w Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top 120v 40w Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 120v 40w bulb45K/yr
  • 40w 120v light bulb19K/yr
  • ge 120v 40w bulb10K/yr
  • ge120v40w light bulb6K/yr
  • plc 40w 120v light bulb8K/yr
  • syl 40w 120v light bulb4K/yr
  • 120v40w light bulb5K/yr
  • 120 v 40 w light bulb6K/yr
  • feit 120v 40w5K/yr
  • ge 120v 40w4K/yr

Reviews and returns

What reviews say buyers love and hate about 120v 40w Bulb

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Brightness/Shine/Glow”
29%of negative reviews mention “Durability”
1.9%of orders come back
“Didnt last”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 120v 40w Bulb questions

Answered from the same tracked data.