120v 25w bulb
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,896.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.78avg listing price — sweet spot $15–$100
Price range
Bad$4.66–$16.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$56K$56K/yr · 66K searches
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 120v 25w bulb is a $56K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
120v 25w bulb market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $53K–$70K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
49
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
33%
- SerBion30%
- Snnalosses10%
- Blakapoo9%
- NETEHA6%
- MEQIQTEK6%
- Potanro5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top 120v 25w bulb search terms
- 120v 25w bulb30K/yr
- 25w 120v light bulb8K/yr
- 120v25w light bulb5K/yr
- ge 120v 25w bulb6K/yr
- 120v 25w light bulb4K/yr
- plc 25w 120v light bulb4K/yr
- 120v 25w2K/yr
- syl 25w 120v light bulb3K/yr
- 120 v 25 watt light bulbs4K/yr
Top 120v 25w bulb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SerBion 25 Watt Wax Warmer Bulbs Light Bulbs for Large Size Scentsy Warmer 6 Packs E12 Base Type G Bulb Dimmable Warm White 120V G16 1/2 Bulbs for Candle Lamp
SerBion$7.384.7★19,935 rev
Snnalosses 25 Watt Wax Warmer Bulbs Light Bulbs for Full Size Scentsy Warmer & Candle Wax Warmer Long Life-Span and Melt Wax Fast Warming Bulbs 120 V/E12 Type G Bulb Dimmable Warm White 6 Packs
Snnalosses$6.074.7★4,608 rev
Lava Lamp Bulb 25 Watt E17 Intermediate Base 6 Packs The Lava Original Replacement Bulb for 14.5-Inch Lava Lamp Soft Warm White Glow Long Life High Temp Resistance High-Output Heat S11 Bulb
SerBion$7.054.5★8,644 rev
12 Pack Candelabra Torpedo 25W E12 Base 120V Decorative Vintage Light Bulbs
NETEHA$8.784.6★215 rev
MEQIQTEK Scentsy Light Bulbs for Warmer - 25 Watt Bulb for Large Size Wax Melt Warmers Replacement Bulb for Wax Warmer Burner Candle Warmer - G16 1/2 Globe Bulbs (6 Packs)
MEQIQTEK$7.094.7★1,609 rev
Newest
by launch date
Blakapoo T10 Tubular Light Bulbs 25 Watt Incandescent Light Bulb T10 Bulb 120V 25W 2200K Tube Light Bulbs E26 Medium Base Dimmable for Vintage Style Showcase Curio Cabinet Chandeliers Pack of 2
Blakapoo$7.7461 rev
Lava Lamp Bulbs 25 Watt 120V S11 E17 Base Warm White 2700K 6 Pack
Blakapoo$7.0526 rev
Blakapoo E12 T20 Salt Lamp Bulbs 25W 120V Original Salt Lamp E12 Base
Blakapoo$5.9678 rev
2 Pack 10692 MicrowaveBulb 110-130V Wide Voltage E17 T7 110-130V 25W Compatible with GE Appliance Bulb Fits for Whirlpool Maytag GE Amana Over The Range Hood Microwave Appliance Bulb Lava Lamp
Greatshow$9.2057 rev
Potanro E12 Incandescent Candelabra Light Bulbs 25Watt Warm White 2700K
Potanro$10.04222 rev
Trending
90-day click momentum2 Pack 10692 MicrowaveBulb 110-130V Wide Voltage E17 T7 110-130V 25W Compatible with GE Appliance Bulb Fits for Whirlpool Maytag GE Amana Over The Range Hood Microwave Appliance Bulb Lava Lamp
Greatshow$9.204.6★
Lava Lamp Bulbs 25 Watt 120V S11 E17 Base Warm White 2700K 6 Pack
Blakapoo$7.054.5★
Blakapoo T10 Tubular Light Bulbs 25 Watt Incandescent Light Bulb T10 Bulb 120V 25W 2200K Tube Light Bulbs E26 Medium Base Dimmable for Vintage Style Showcase Curio Cabinet Chandeliers Pack of 2
Blakapoo$7.744.4★
Potanro E12 Incandescent Candelabra Light Bulbs 25Watt Warm White 2700K
Potanro$10.044.7★
SerBion GU10 25 Watt Halogen Light Bulbs for Lava Lamp and Wax Warmer 120V Dimmable 6-Pack
SerBion$10.254.6★
What buyers say about 120v 25w bulb
What buyers praise and complain about, mined from review topics.What buyers love
“Great brightness”
“Good value for price”
“fit exactly as expected”
“Exactly what we needed”
“Good quality”
“These bulbs work beautifully”
“effective”
“Simple, Basic, Durable: just what I needed”
“House smells so good”
“I like the way the color is very welcoming”
What buyers complain about
“They are tiny”
“It broke”
“Lightbulb burnt out in one month”
“Only one worked”
“Theyre not super bright. which is expected.”
“I would say the quality control is lacking”
“False Advertising of”
“There fine just blue out after while”
“It is too much trouble to get a refund for such an inexpensive item”
“it seems as if they dont get hot enough for smell”
Top return reasons
Common questions
- Is 120v 25w bulb profitable to sell on Amazon United States?
- The niche generates $56K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the 120v 25w bulb niche?
- 20 brands and 49 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in 120v 25w bulb?
- Top complaints mined from reviews: Size-Overall, Durability, Bulb Flicker/Dimming/Color. The return rate is 2.1%.
- When does demand for 120v 25w bulb peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the 120v 25w bulb niche?
- Listings span $4.66–$16.88; the average listing price is $8.78 (sweet spot $15–$100). The average incumbent carries 2,897 reviews — the moat a new listing must climb.