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120v 25w Bulb

Fail

Shoppers spend only $56K a year here, so 120v 25w Bulb is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$56K/yr66K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
50%top-5 click share · 20 brands · 49 sellers

Flapen Score

120v 25w Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, 120v 25w Bulb is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 120v 25w Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for 120v 25w Bulb 66K times last year and spent an estimated $56K. The top 5 brands take 62% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
9.6%
Market size, estimated
$56Ka year
Peak month
December1.6× the quietest month
Top search term
120v 25w bulb30K searches a year

02 · Price

A sale here is worth $8.78.

Listings sell for $8.78 on average, from $4.66 to $16.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.78 that is $2K to $4K a year per listing.

Average price
$8.78under the $15 to $100 sweet spot
Price range
$4.66–$16.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Light Bulbs. It carries 2,897 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#94in Light Bulbs
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,897per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top 120v 25w Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$11K$17K$22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

49

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

33%

  • SerBion30%
  • Snnalosses10%
  • Blakapoo9%
  • NETEHA6%
  • MEQIQTEK6%
  • Potanro5%

Demand

120v 25w Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top 120v 25w Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 120v 25w bulb30K/yr
  • 25w 120v light bulb8K/yr
  • 120v25w light bulb5K/yr
  • ge 120v 25w bulb6K/yr
  • 120v 25w light bulb4K/yr
  • plc 25w 120v light bulb4K/yr
  • 120v 25w2K/yr
  • syl 25w 120v light bulb3K/yr
  • 120 v 25 watt light bulbs4K/yr

Reviews and returns

What reviews say buyers love and hate about 120v 25w Bulb

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Brightness/Shine/Glow”
24%of negative reviews mention “Size-Overall”
2.1%of orders come back
“They are tiny”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 120v 25w Bulb questions

Answered from the same tracked data.