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12 Mil Vapor Barrier

Fail

Prices span $22.98–$371.43, mostly outside the sweet spot, so 12 Mil Vapor Barrier is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$92K/yr19K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
53%top-5 click share · 11 brands · 15 sellers

Flapen Score

12 Mil Vapor Barrier against its category

The dotted line is the Tools & Home Improvement average. Past it, 12 Mil Vapor Barrier is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Mil Vapor Barrier market on Amazon at a glance

Shoppers on Amazon United States searched for 12 Mil Vapor Barrier 19K times last year and spent an estimated $92K. The top 5 brands take 78% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
3.3%
Market size, estimated
$92Ka year
Top search term
12 mil vapor barrier for crawl space8K searches a year

02 · Price

A sale here is worth $141.87.

Listings sell for $141.87 on average, from $22.98 to $371.43. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $141.87 that is $0 to $14K a year per listing.

Average price
$141.87above the $15 to $100 sweet spot
Price range
$22.98–$371.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #175 within Painting Supplies & Tools. It carries 162 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
88%
Out of stock, average day
5.0%
Average rank
#175in Painting Supplies & Tools
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
162per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top 12 Mil Vapor Barrier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$28K$37K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

15

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

14%

  • SPIRECOVER33%
  • ALORAIR20%
  • PureSpace Armor10%
  • SUNSHORE8%
  • Crawldryer7%
  • Crawl Space DIY7%
  • Open — no brand owns it (5 brands, 14%)

Demand

12 Mil Vapor Barrier search demand

Weekly searches over the year. Pick a range.

450350Spike '26Prime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top 12 Mil Vapor Barrier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12 mil vapor barrier for crawl space8K/yr
  • 12 mil vapor barrier7K/yr
  • 12 mil plastic sheeting5K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Mil Vapor Barrier

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Adhesion/Stickiness”
31%of negative reviews mention “Thickness”
2.6%of orders come back
“The plastic is thicker than what some OEM manufacturers use”
A buyer, on “Thickness”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 12 Mil Vapor Barrier questions

Answered from the same tracked data.