12 mil vapor barrier
Skip itPrices mostly outside the sweet spot ($22.98–$371.43) — this niche doesn't clear our bar today.
Review moat
Great162.31avg incumbent reviews — the moat a new listing must climb
Avg price
Good$141.87avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 19K searches
Price range
Bad$22.98–$371.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 12 mil vapor barrier is a $92K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
12 mil vapor barrier market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $142K–$177K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #175
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 85%
- Out of stock
- 5.0%
- Avg brand age
- 45 months
- Avg seller age
- 214 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
15
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
14%
- SPIRECOVER33%
- ALORAIR20%
- PureSpace Armor10%
- SUNSHORE8%
- Crawldryer7%
- Crawl Space DIY7%
- Open — no brand owns it (5 brands, 14%)
Demand
Weekly Amazon search volume, last 17 weeks — +15.2% search growth over the last 90 days.Top 12 mil vapor barrier search terms
- 12 mil vapor barrier for crawl space8K/yr
- 12 mil vapor barrier7K/yr
- 12 mil plastic sheeting5K/yr
Top 12 mil vapor barrier products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spirecover Crawl Space Vapor Barrier 12 Mil 10x100 Black/White Panda Film
SPIRECOVER$194.274.6★392 rev
ALORAIR 12 mil Crawl Space Vapor Barrier 10 x 100 Heavy-Duty Plastic Sheeting Black/White Panda Film Crawlspace Encapsulation Ground Cover Drop Cloth Commercial & Residential Use
ALORAIR$176.184.3★63 rev
SUNSHORE 10 x 100 Crawl Space Vapor Barrier 12 Mil Plastic Sheeting Drop Cloth Covering for Crawl Space Encapsulation Basement Heavy Duty Polyethylene Black/White Panda Film (12mil 10x100)
SUNSHORE$158.754.9★20 rev
ALORAIR Crawl Space Vapor Barrier 12 mil 10x50 Drop Cloth Vapor Barrier Covering for Crawlspace Encapsulation Moisture Control Thick Plastic Sheeting Heavy Duty Black and White Panda Film
ALORAIR$100.364.3★63 rev
Crawl Space Vapor Barrier - 12 mil (10 x 100) Heavy Duty Plastic sheeting Concrete Vapor Barrier Covering for Crawlspace Encapsulation kit Thick Polyethylene Film Black and White Panda Film
Crawldryer$191.374.5★195 rev
Newest
by launch date
Crawl Space Vapor Barrier 12 Mil Vapor Barrier 12x12 Thick White Plastic Sheeting Drop Cloth White Vapor Barrier Covering for Crawlspace Encapsulation Basement Heavy Duty Polyethylene Film
PureSpace Armor$35.34130 rev
Crawl Space Vapor Barrier 10 Mil Vapor Barrier 12x100 White Plastic Sheeting - Thick Plastic Sheeting Heavy Duty Polyethylene Film Drop Cloth Vapor Barrier Covering for Crawl Space Basement
PureSpace Armor$162.59163 rev
Crawl Space Vapor Barrier - 12 Mil Vapor Barrier - (12 x 100) Tear Resistant Heavy Duty Vapor Barrier Plastic Drop Cloth Moisture Barrier Plastic Sheeting Covering for Crawlspace Encapsulation
VAPLINX$248.9278 rev
Crawl Space Vapor Barrier - 15 Mil Vapor Barrier - (12 x 12) Tear Resistant Heavy Duty Vapor Barrier Plastic Drop Cloth Moisture Barrier Plastic Sheeting Covering for Crawlspace Encapsulation
VAPLINX$37.2878 rev
Farm Plastic Supply - Crawl Space Vapor Barrier - 12 mil - Black/White Heavy Duty Plastic Sheeting - Thick Polyethylene Film Drop Cloth Vapor Barrier Covering for Crawlspace and Basement (6 x 10)
Farm Plastic Supply$39.890 rev
Trending
90-day click momentumCrawl Space Vapor Barrier 12 Mil Vapor Barrier 12x12 Thick White Plastic Sheeting Drop Cloth White Vapor Barrier Covering for Crawlspace Encapsulation Basement Heavy Duty Polyethylene Film
PureSpace Armor$35.344.6★
Crawl Space Vapor Barrier 10 Mil Vapor Barrier 12x100 White Plastic Sheeting - Thick Plastic Sheeting Heavy Duty Polyethylene Film Drop Cloth Vapor Barrier Covering for Crawl Space Basement
PureSpace Armor$162.594.7★
Spirecover White 10 Mil Plastic Sheeting 10x100 Crawlspace Vapor Barrier
SPIRECOVER$128.404.7★
BaseAire Crawl Space Vapor Barrier 12mil Film 10x100 Thick Plastic Sheeting Heavy-Duty Drop Cloth Moisture Barrier Covering for Crawlspace Encapsulation Black and White Panda Film
BASEAIRE DRY YOUR CRAWL SPACE & BASEMENT$185.074.7★
ALORAIR Crawl Space Vapor Barrier 12 mil 10x30 Drop Cloth Vapor Barrier Covering for Crawlspace Encapsulation Moisture Control Thick Plastic Sheeting Heavy Duty Black and White Panda Film
ALORAIR$69.344.3★
What buyers say about 12 mil vapor barrier
What buyers praise and complain about, mined from review topics.What buyers love
“Get good tape to go with this purchase”
“Great quality, used for encapsulation around piers”
“Great price point”
“Did the job as advertised”
“Very strong”
“Very durable”
“Good thick plastic”
“Easy to use”
“This barrier worked great for me”
“seals up the seam great”
What buyers complain about
“The plastic is thicker than what some OEM manufacturers use”
“sticks like crazy”
“We had some seams that had come loose because the original tape used was thinner”
“no off smell definitely thick would recommend opening it up before you go into a tight spot”
“Tough material”
“leading to long term durability questions”
Top return reasons
Common questions
- Is 12 mil vapor barrier profitable to sell on Amazon United States?
- The niche generates $92K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the 12 mil vapor barrier niche?
- 11 brands and 15 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in 12 mil vapor barrier?
- Top complaints mined from reviews: Thickness, Adhesion/Stickiness, Stitch/Finish/Polish. The return rate is 2.6%.
- What does it cost to enter the 12 mil vapor barrier niche?
- Listings span $22.98–$371.43; the average listing price is $141.87 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.