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12 Gauge Extension Cord

Pass

12 Gauge Extension Cord scores 67 out of 100, a Pass. Shoppers spend $1.3M a year here, search demand grew +26.3% this quarter, and returns run at 1.8% of orders.

Flapen Score
67
67 / 100
Top 2% of 9,536 Tools & Home Improvement niches · +19 vs the category median of 48
Market size
$1.3M/yr921K searches / yr
90-day growth
+26.3%search demand this quarter
Competition
35%top-5 click share · 24 brands · 62 sellers

Flapen Score

12 Gauge Extension Cord against its category

The dotted line is the Tools & Home Improvement average. Past it, 12 Gauge Extension Cord is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Gauge Extension Cord market on Amazon at a glance

Shoppers on Amazon United States searched for 12 Gauge Extension Cord 921K times last year and spent an estimated $1.3M. The top 5 brands take 54% of clicks. Demand peaks in Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 921K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
921K
Growth, 90 days vs prior 90
+26.3%
Conversion, latest week
6.3%
Market size, estimated
$1.3Ma year
Peak month
June2.1× the quietest month
Top search term
12 gauge extension cord281K searches a year

02 · Price

A sale here is worth $22.41.

Listings sell for $22.41 on average, from $6.23 to $66.43. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $22.41 that is $22K to $28K a year per listing.

Average price
$22.41inside the $15 to $100 sweet spot
Price range
$6.23–$66.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
$22K–$28K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #95 within Cords, Adapters & Multi-Outlets. It carries 4,468 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#95in Cords, Adapters & Multi-Outlets
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
4,468per listing
Listings tracked
58

04 · Newcomers

Amazon counts 13 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
13Amazon's first-year sales bar
Average brand age
57 months

Products

Top 12 Gauge Extension Cord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$39K$78K$117K$156K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

62

Top-5 brand share

54%

Top 20: 97%

Top-5 click share

35%

Top 20: 67%

Open market

40%

  • POWGRN15%
  • huanchain14%
  • Deeklify9%
  • POWTECH8%
  • EP7%
  • Vockjour6%

Demand

12 Gauge Extension Cord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top 12 Gauge Extension Cord search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12 gauge extension cord281K/yr
  • appliance extension cord140K/yr
  • 14 gauge extension cord79K/yr
  • 12/3 extension cord61K/yr
  • ac extension cord29K/yr
  • 12 awg extension cord47K/yr
  • heavy duty outdoor extension cord 12 gauge13K/yr
  • heavy duty extension cords 12 awg31K/yr
  • 15 amp extension cord39K/yr
  • 12awg extension cord28K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Gauge Extension Cord

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 12 Gauge Extension Cord questions

Answered from the same tracked data.