Is 12 gallon shop vac profitable to sell on Amazon United States?

The niche generates $106K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (36/100).

How competitive is the 12 gallon shop vac niche?

5 brands and 39 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 12 gallon shop vac?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.6%.

When does demand for 12 gallon shop vac peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the 12 gallon shop vac niche?

Listings span $76.65–$232.58; the average listing price is $125.05 (sweet spot $15–$100). The average incumbent carries 1,820 reviews — the moat a new listing must climb.

12 gallon shop vac

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Good$125.05

avg listing price — sweet spot $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,819.61

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Market size

Okay$106K

$106K/yr · 19K searches

Price range

Bad$76.65–$232.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, 12 gallon shop vac is a $106K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

12 gallon shop vac market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $63K–$94K; units × avg price
Conversion rate: 4.5%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Shop-Vac48%
DEWALT18%
Vacmaster18%
CRAFTSMAN13%
STANLEY3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +3.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top 12 gallon shop vac products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shop-Vac 5761311 12-Gallon Wet/Dry Shop Vacuum 6 Peak HP

Shop-Vac$120.834.4★3,609 rev

DEWALT 12 Gallon Poly Wet/Dry Vac 5.5 HP Shop Vacuum Wet Vacuum Cleaner for Workshop Jobsite Commericial Area Large Pick-Up Capacity Yellow DXV12P

DEWALT$129.984.7★5,416 rev

Vacmaster 12-Gallon 5.5 Peak HP Heavy-Duty Wet/Dry Vacuum - VJH1211PF 1101

Vacmaster$93.124.6★1,078 rev

Shop-Vac 5761011 10 Gallon 4.5 Peak HP Wet/Dry Vacuum with Blower Function

Shop-Vac$76.654.5★190 rev

CRAFTSMAN CMXEVBE17594 12 Gallon 6.0 Peak HP Wet Dry Shop Vacuum

CRAFTSMAN$105.184.6★1,520 rev

Newest

by launch date

Vacmaster Professional Beast Series 12-Gallon 5.5 Peak HP Wet/Dry Vacuum- VJH1211 PF 0205

Vacmaster$120.144,153 rev

4mo ago

DEWALT Stealthsonic 12 Gallon 5.5 HP Shop Vacuum Wet and Dry DXV12P-QTE

DEWALT$232.586 rev

10mo ago

Shop-Vac 5430098 Ultra Quiet Wet/Dry Vacuum 12 Gallon 5.5 Peak HP

Shop-Vac$141.0837 rev

11mo ago

Shop-Vac 5430115 Wet/Dry Vacuum 10 Gallon 4.5 Peak HP 1-7/8 Inch Diameter x 7 Foot Hose 15 Foot Cord Ideal for Jobsite Garage Workshop & Home

Shop-Vac$83.7882 rev

1y ago

Shop-Vac 5983089 12 Gallon 5.5 Peak HP Wet/Dry Vacuum 2.5 Inch Diameter x 8 Foot Hose 12 Foot Cord Ideal for Jobsite Garage & Workshop

Shop-Vac$142.749 rev

1y ago

What buyers say about 12 gallon shop vac

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent quality”

Ease Of Cleaning10%

“easy clean”

Value For Money10%

“Great value”

Size-Overall7%

“Great size”

Add-Ons/Attachments7%

“comes with all of attachments”

Advertised Vs Actual Product6%

“exactly what I needed”

Strength6%

“Plenty of power”

Weight Light5%

“not real heavy so I have no problem carrying it outside when I want to clean my truck or dump it”

Suction4%

“Good vacuum”

Ease Of Use4%

“Easy to use”

What buyers complain about

Durability17%

“It does not last”

Size-Overall14%

“Extra long”

Quality-Overall10%

“Bad quality”

Suction8%

“Vacuum really sucks up everything”

Instructions/User Manual/Troubleshooting5%

“Arrived with no owners manual”

Assembly/Installation3%

“some assembly required”

Ease Of Use3%

“This vacuum is a pain to move around”

Functionality-Overall3%

“it won't turn on”

Add-Ons/Attachments3%

“The hose would not stay attached”

Noise Level3%

“it tends to create a howling noise so I dont use it”

Top return reasons

Size-Overall40%

Defective Material/Parts12%

Functionality-Overall8%

Suction7%

Value For Money6%

Product Condition4%

Durability3%