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12 Gallon Shop Vac

Fail

The top 5 brands take 100% of clicks, so 12 Gallon Shop Vac is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$106K/yr19K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
64%top-5 click share · 5 brands · 39 sellers

Flapen Score

12 Gallon Shop Vac against its category

The dotted line is the Tools & Home Improvement average. Past it, 12 Gallon Shop Vac is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Gallon Shop Vac market on Amazon at a glance

Shoppers on Amazon United States searched for 12 Gallon Shop Vac 19K times last year and spent an estimated $106K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
4.5%
Market size, estimated
$106Ka year
Peak month
December1.9× the quietest month
Top search term
12 gallon shop vac10K searches a year

02 · Price

A sale here is worth $125.05.

Listings sell for $125.05 on average, from $76.65 to $232.58. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $125.05 that is $0 to $13K a year per listing.

Average price
$125.05above the $15 to $100 sweet spot
Price range
$76.65–$232.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Power Tools. It carries 1,820 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Power Tools
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,820per listing
Listings tracked
18

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
69 months

Products

Top 12 Gallon Shop Vac products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$11K$16K$21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Shop-Vac48%
  • DEWALT18%
  • Vacmaster18%
  • CRAFTSMAN13%
  • STANLEY3%
  • Open — no brand owns it (0%)

Demand

12 Gallon Shop Vac search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about 12 Gallon Shop Vac

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
2.6%of orders come back
“It does not last”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 12 Gallon Shop Vac questions

Answered from the same tracked data.