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12/2 Romex 50 Ft

Fail

The products selling today already average 4.8★, so 12/2 Romex 50 Ft is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$143K/yr26K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
80%top-5 click share · 8 brands · 42 sellers

Flapen Score

12/2 Romex 50 Ft against its category

The dotted line is the Tools & Home Improvement average. Past it, 12/2 Romex 50 Ft is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12/2 Romex 50 Ft market on Amazon at a glance

Shoppers on Amazon United States searched for 12/2 Romex 50 Ft 26K times last year and spent an estimated $143K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
10.6%
Market size, estimated
$143Ka year
Top search term
12/2 romex 50 ft21K searches a year

02 · Price

A sale here is worth $52.16.

Listings sell for $52.16 on average, from $44.34 to $81.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $52.16 that is $5K to $13K a year per listing.

Average price
$52.16inside the $15 to $100 sweet spot
Price range
$44.34–$81.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #210 within Electrical Wire. It carries 2,161 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
92%
Out of stock, average day
5.3%
Average rank
#210in Electrical Wire
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
2,161per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top 12/2 Romex 50 Ft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

$0$14K$29K$43K$57K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

42

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

5%

  • energeaster30%
  • CIRENKO30%
  • ARIZONA ELECTRICAL SOLUTIONS15%
  • Southwire10%
  • VN Infinite quality7%
  • wirenco3%
  • Open — no brand owns it (2 brands, 5%)

Demand

12/2 Romex 50 Ft search demand

Weekly searches over the year. Pick a range.

700500Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top 12/2 Romex 50 Ft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12/2 romex 50 ft21K/yr
  • 12/2 wire 50 ft3K/yr
  • romex 12/2 50 ft2K/yr

Reviews and returns

What reviews say buyers love and hate about 12/2 Romex 50 Ft

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Value For Money”
17%of negative reviews mention “Advertised Vs Actual Product”
2.6%of orders come back
“not exactly as they said”
A buyer, on “Advertised Vs Actual Product”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 12/2 Romex 50 Ft questions

Answered from the same tracked data.