12/2 romex 50 ft
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Price range
Incredible$44.34–$81.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$52.16avg listing price — sweet spot $15–$100
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay2,161.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay$143K$143K/yr · 26K searches
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 12/2 romex 50 ft is a $143K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
12/2 romex 50 ft market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $130K–$156K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #210
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 58%
- Out of stock
- 5.3%
- Avg brand age
- 47 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
42
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
5%
- energeaster30%
- CIRENKO30%
- ARIZONA ELECTRICAL SOLUTIONS15%
- Southwire10%
- VN Infinite quality7%
- wirenco3%
- Open — no brand owns it (2 brands, 5%)
Demand
Weekly Amazon search volume, last 21 weeks — -6.3% search growth over the last 90 days.Top 12/2 romex 50 ft search terms
- 12/2 romex 50 ft21K/yr
- 12/2 wire 50 ft3K/yr
- romex 12/2 50 ft2K/yr
Top 12/2 romex 50 ft products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CIRENKO 12/2 NM-B Cable 50 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)
CIRENKO$47.784.8★87 rev
Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)
energeaster$49.514.7★594 rev
50 FT 12/2 Type NM-B Copper Wire #12 AWG 2 Conductors with Ground Insulated Jacket Yellow
ARIZONA ELECTRICAL SOLUTIONS$52.764.8★354 rev
12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$48.664.6★67 rev
Southwire Romex Brand Simpull Solid Indoor 12/2 W/G NMB Cable 50ft coil - SW# 28828222
Southwire$49.504.8★10,191 rev
Newest
by launch dateCIRENKO 12/2 NM-B Cable 50 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)
CIRENKO$47.7887 rev
50ft NM-B 12/2 Wire with Ground 12 Gauge Electrical Wire Copper 12 AWG 2 Conductors Solid Indoor 12/2 W/G NMB Cable Nonmetallic with Ground Residential Building Wiring for Branch Circuit Switch Outlet
XMK$52.5439 rev
YYOGEE 12/2 NM-B Wire with Ground 50 FT 12 Gauge Wire Solid Copper Non-Metallic Sheathed Cable 12 AWG 2 Conductor Electric Wire for Residential Indoor Wiring Outlets Switches and Lighting (Yellow)
YYOGEE$49.5975 rev
12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$48.6667 rev
VN Infinite quality Solid Indoor Wire 12/2 W/G NMB Cable - Yellow Cable SW# 28828221 (50FT)
VN Infinite quality$49.3916 rev
Trending
90-day click momentumCIRENKO 12/2 NM-B Cable 50 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)
CIRENKO$47.784.8★
12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$48.664.6★
VN Infinite quality 12/2 UF-B Wire Gray Solid Underground Feeder Cable (50 Ft)
VN Infinite quality$55.304.8★
50ft NM-B 12/2 Wire with Ground 12 Gauge Electrical Wire Copper 12 AWG 2 Conductors Solid Indoor 12/2 W/G NMB Cable Nonmetallic with Ground Residential Building Wiring for Branch Circuit Switch Outlet
XMK$52.544.8★
Wirenco 12/2 NM-B Non-Metallic Sheathed Cable Residential Indoor Wire Equivalent to (50Ft Cut)
wirenco$44.344.7★
What buyers say about 12/2 romex 50 ft
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Great price no complaints works as should”
“Works as advertised”
“Works well”
“Convenient”
“Fitted my purpose”
“this outer jacket seems slightly more robust”
“Gd price and USA made”
“This wire installed easily”
“Seems sturdy and long lasting”
What buyers complain about
“not exactly as they said”
“10 gauge was too costly”
“Hard to slice open”
“The cover on the former turned brittle”
“Junk”
“Doesn't bend well at all”
“The outer jacket is very stiff”
“it appears I am getting a previously opened or used product”
“the material itself was very hard for me to get around the screws on my outlets”
“The only issue I had was that it wouldnt work with standard watertight fittings so I had to use a rubber tube as gasket”
Top return reasons
Common questions
- Is 12/2 romex 50 ft profitable to sell on Amazon United States?
- The niche generates $143K/yr across 12 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the 12/2 romex 50 ft niche?
- 8 brands and 42 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in 12/2 romex 50 ft?
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Ease Of Use. The return rate is 2.6%.
- What does it cost to enter the 12/2 romex 50 ft niche?
- Listings span $44.34–$81.60; the average listing price is $52.16 (sweet spot $15–$100). The average incumbent carries 2,161 reviews — the moat a new listing must climb.