12/2 Romex 25ft
FailDemand is soft, at -31.9% this quarter, so 12/2 Romex 25ft is a Fail.
- Flapen Score
- 36 / 100Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 4836
- Market size
- $59K/yr9K searches / yr
- 90-day growth
- -31.9%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 39 sellers
Flapen Score
12/2 Romex 25ft against its category
The dotted line is the Tools & Home Improvement average. Past it, 12/2 Romex 25ft is stronger. Inside it, weaker.
Market
The 12/2 Romex 25ft market on Amazon at a glance
Shoppers on Amazon United States searched for 12/2 Romex 25ft 9K times last year and spent an estimated $59K. The top 5 brands take 95% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 22.6% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- -31.9%
- Conversion, latest week
- 22.6%
- Market size, estimated
- $59Ka year
- Top search term
- 12/2 romex 25ft7K searches a year
02 · Price
A sale here is worth $29.81.
Listings sell for $29.81 on average, from $18.03 to $49.56. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $29.81 that is $3K to $7K a year per listing.
- Average price
- $29.81inside the $15 to $100 sweet spot
- Price range
- $18.03–$49.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #285 within Electrical Wire. It carries 2,461 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #285in Electrical Wire
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 2,461per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top 12/2 Romex 25ft products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
25 FEET 12/2 Type NM-B. Copper #12 AWG 2 Conductor with Ground Insulated Jacket Yellow
- Price
- $32.09
- Rating
- 4.9/5
- Reviews
- 440
- Age
- 3y ago

Southwire Romex SIMpull 25 ft. 12/2 Solid CU NM-B W/G Wire 28828221
- Price
- $27.94
- Rating
- 4.8/5
- Reviews
- 2,970
- Age
- 19y ago

Energeaster Solid Indoor 12/2 W/G NMB Cable 25ft Electrical Wire Yellow
- Price
- $29.87
- Rating
- 4.7/5
- Reviews
- 628
- Age
- 2y ago

25ft NM-B 12/2 Wire with Ground 12/2 Solid Indoor Electrical Wire 12 Gauge 2 Conductors with Ground 12 AWG Copper Wiring Nonmetallic Sheathed NM-B Cable for Residential Branch Circuit Switches Outlets
- Price
- $29.86
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 8mo ago

VN Infinite quality Solid Indoor Wire 12/2 W/G NMB Cable - Yellow Cable SW# 28828221 (25FT)
- Price
- $34.40
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago
Trending
estimated 90-day click momentum
25ft NM-B 12/2 Wire with Ground 12/2 Solid Indoor Electrical Wire 12 Gauge 2 Conductors with Ground 12 AWG Copper Wiring Nonmetallic Sheathed NM-B Cable for Residential Branch Circuit Switches Outlets
- Price
- $29.86
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 8mo ago

12/2 NM-B Cable 25ft 12/2 Wire 20A 600V 105C Indoor Residential Wiring
- Price
- $28.06
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 6mo ago

Energeaster Solid Indoor 12/2 W/G NMB Cable 15ft Electrical Wire Yellow
- Price
- $21.09
- Rating
- 4.7/5
- Reviews
- 628
- Age
- 10mo ago

Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft Electrical Wire Yellow
- Price
- $49.56
- Rating
- 4.7/5
- Reviews
- 628
- Age
- 2y ago

VN Infinite quality Solid Indoor Wire 12/2 W/G NMB Cable - Yellow Cable SW# 28828221 (25FT)
- Price
- $34.40
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago
Newest
by launch date
12/2 NM-B Cable 25ft 12/2 Wire 20A 600V 105C Indoor Residential Wiring
- Price
- $28.06
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 6mo ago

25ft NM-B 12/2 Wire with Ground 12/2 Solid Indoor Electrical Wire 12 Gauge 2 Conductors with Ground 12 AWG Copper Wiring Nonmetallic Sheathed NM-B Cable for Residential Branch Circuit Switches Outlets
- Price
- $29.86
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 8mo ago

Energeaster Solid Indoor 12/2 W/G NMB Cable 15ft Electrical Wire Yellow
- Price
- $21.09
- Rating
- 4.7/5
- Reviews
- 628
- Age
- 10mo ago

VN Infinite quality Solid Indoor Wire 12/2 W/G NMB Cable - Yellow Cable SW# 28828221 (25FT)
- Price
- $34.40
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago

Energeaster Solid Indoor 12/2 W/G NMB Cable 25ft Electrical Wire Yellow
- Price
- $29.87
- Rating
- 4.7/5
- Reviews
- 628
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
39
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
1%
- Southwire28%
- energeaster26%
- ARIZONA ELECTRICAL SOLUTIONS25%
- XMK8%
- VN Infinite quality8%
- PUDKLE4%
- Open — no brand owns it (1 brand, 1%)
Demand
12/2 Romex 25ft search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about 12/2 Romex 25ft
We read the reviews and the return reasons for every product selling here.
“Grate stuff”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12/2 Romex 25ft questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









