12/2 romex 25ft
Skip itSoft demand (-31.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible22.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.81avg listing price — sweet spot $15–$100
Price range
Incredible$18.03–$49.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay2,460.82avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 9K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 12/2 romex 25ft is a $59K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
12/2 romex 25ft market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- $30K–$37K
- units × avg price
- Conversion rate
- 22.6%
- Avg BSR
- #285
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
39
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
1%
- Southwire28%
- energeaster26%
- ARIZONA ELECTRICAL SOLUTIONS25%
- XMK8%
- VN Infinite quality8%
- PUDKLE4%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 17 weeks — -31.9% search growth over the last 90 days.Top 12/2 romex 25ft products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
25 FEET 12/2 Type NM-B. Copper #12 AWG 2 Conductor with Ground Insulated Jacket Yellow
ARIZONA ELECTRICAL SOLUTIONS$32.094.9★440 rev
Southwire Romex SIMpull 25 ft. 12/2 Solid CU NM-B W/G Wire 28828221
Southwire$27.944.8★2,970 rev
Energeaster Solid Indoor 12/2 W/G NMB Cable 25ft Electrical Wire Yellow
energeaster$29.874.7★628 rev
25ft NM-B 12/2 Wire with Ground 12/2 Solid Indoor Electrical Wire 12 Gauge 2 Conductors with Ground 12 AWG Copper Wiring Nonmetallic Sheathed NM-B Cable for Residential Branch Circuit Switches Outlets
XMK$29.864.8★45 rev
VN Infinite quality Solid Indoor Wire 12/2 W/G NMB Cable - Yellow Cable SW# 28828221 (25FT)
VN Infinite quality$34.404.6★28 rev
Newest
by launch date
12/2 NM-B Cable 25ft 12/2 Wire 20A 600V 105C Indoor Residential Wiring
PUDKLE$28.0614 rev
25ft NM-B 12/2 Wire with Ground 12/2 Solid Indoor Electrical Wire 12 Gauge 2 Conductors with Ground 12 AWG Copper Wiring Nonmetallic Sheathed NM-B Cable for Residential Branch Circuit Switches Outlets
XMK$29.8645 rev
Energeaster Solid Indoor 12/2 W/G NMB Cable 15ft Electrical Wire Yellow
energeaster$21.09628 rev
VN Infinite quality Solid Indoor Wire 12/2 W/G NMB Cable - Yellow Cable SW# 28828221 (25FT)
VN Infinite quality$34.4028 rev
Energeaster Solid Indoor 12/2 W/G NMB Cable 25ft Electrical Wire Yellow
energeaster$29.87628 rev
Trending
90-day click momentum25ft NM-B 12/2 Wire with Ground 12/2 Solid Indoor Electrical Wire 12 Gauge 2 Conductors with Ground 12 AWG Copper Wiring Nonmetallic Sheathed NM-B Cable for Residential Branch Circuit Switches Outlets
XMK$29.864.8★
12/2 NM-B Cable 25ft 12/2 Wire 20A 600V 105C Indoor Residential Wiring
PUDKLE$28.064.7★
Energeaster Solid Indoor 12/2 W/G NMB Cable 15ft Electrical Wire Yellow
energeaster$21.094.7★
Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft Electrical Wire Yellow
energeaster$49.564.7★
VN Infinite quality Solid Indoor Wire 12/2 W/G NMB Cable - Yellow Cable SW# 28828221 (25FT)
VN Infinite quality$34.404.6★
What buyers say about 12/2 romex 25ft
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“the product quality is exactly as I expected”
“As shown in these photos”
“works well”
“this outer jacket seems slightly more robust”
“Simple, easy to use, well made”
“Fitted my purpose”
“Great cabling that is also easy to bend”
“The bright yellow color also made it very easy to see in the dark area”
“The bright yellow color also made it very easy to see in the dark area”
What buyers complain about
“Grate stuff”
“Had almost no flexibility”
“Not what I expected”
“Brittle insulation”
“11 cheaper than HD”
“Needed a small amount of wire”
“very difficult to manipulate”
“The yellow outer casing is thin”
“it appears I am getting a previously opened or used product”
“the material itself was very hard for me to get around the screws on my outlets”
Top return reasons
Common questions
- Is 12/2 romex 25ft profitable to sell on Amazon United States?
- The niche generates $59K/yr across 11 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the 12/2 romex 25ft niche?
- 7 brands and 39 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in 12/2 romex 25ft?
- Top complaints mined from reviews: Quality-Overall, Flexibility, Advertised Vs Actual Product. The return rate is 2.9%.
- What does it cost to enter the 12/2 romex 25ft niche?
- Listings span $18.03–$49.56; the average listing price is $29.81 (sweet spot $15–$100). The average incumbent carries 2,461 reviews — the moat a new listing must climb.