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12/2 Romex 25ft

Fail

Demand is soft, at -31.9% this quarter, so 12/2 Romex 25ft is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$59K/yr9K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
81%top-5 click share · 7 brands · 39 sellers

Flapen Score

12/2 Romex 25ft against its category

The dotted line is the Tools & Home Improvement average. Past it, 12/2 Romex 25ft is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12/2 Romex 25ft market on Amazon at a glance

Shoppers on Amazon United States searched for 12/2 Romex 25ft 9K times last year and spent an estimated $59K. The top 5 brands take 95% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 22.6% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
22.6%
Market size, estimated
$59Ka year
Top search term
12/2 romex 25ft7K searches a year

02 · Price

A sale here is worth $29.81.

Listings sell for $29.81 on average, from $18.03 to $49.56. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $29.81 that is $3K to $7K a year per listing.

Average price
$29.81inside the $15 to $100 sweet spot
Price range
$18.03–$49.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #285 within Electrical Wire. It carries 2,461 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#285in Electrical Wire
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
2,461per listing
Listings tracked
11

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top 12/2 Romex 25ft products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$18K$24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

39

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

1%

  • Southwire28%
  • energeaster26%
  • ARIZONA ELECTRICAL SOLUTIONS25%
  • XMK8%
  • VN Infinite quality8%
  • PUDKLE4%
  • Open — no brand owns it (1 brand, 1%)

Demand

12/2 Romex 25ft search demand

Weekly searches over the year. Pick a range.

300200Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about 12/2 Romex 25ft

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Value For Money”
15%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“Grate stuff”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 12/2 Romex 25ft questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data