12/2 romex 250 ft
Worth a lookShows a $2.9M/yr market, but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size
Incredible$2.9M$2.9M/yr · 686K searches
Avg price
Great$75.11avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,652.09avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Price range
Okay$18.69–$343.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 12/2 romex 250 ft is a $2.9M/yr Amazon United States market (686K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
12/2 romex 250 ft market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $2.3M–$3.0M
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
61
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
6%
- Southwire38%
- energeaster25%
- ARIZONA ELECTRICAL SOLUTIONS12%
- CIRENKO8%
- Imperium Cable7%
- YYOGEE4%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
Top 12/2 romex 250 ft search terms
- 12/2 romex211K/yr
- romex 12/2101K/yr
- 12/2 romex 250 ft70K/yr
- 12/2 wire67K/yr
- 12-2 romex54K/yr
- 12 2 romex27K/yr
- 12-2 wire23K/yr
- 12/216K/yr
- 12-2 romex 250 feet16K/yr
- 12 2 wire17K/yr
Top 12/2 romex 250 ft products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Southwire 28828255 250 12-2 NM-B Wire 12 AWG Yellow
Southwire$150.134.8★10,191 rev
Southwire Romex Brand Simpull Solid Indoor 12/2 W/G NMB Cable 100ft Coil - SW# 28828228 Yellow Copper Nylon Polyvinyl Chloride (PVC)
Southwire$81.604.8★10,191 rev
Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)
energeaster$49.514.7★594 rev
Energeaster Solid Indoor 12/2 W/G NMB Cable 100ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)
energeaster$81.594.7★594 rev
Imperium Cable 12/2 NM-B Electrical Wire 250ft Coil Solid Copper Indoor Residential Cable with Ground Yellow Jacket 600V Rated
Imperium Cable$147.644.8★50 rev
Newest
by launch date
10ft Solid Indoor 12/2 W/G NMB Cable Electric Wire 12 Guage 2 Conductor Non-Metallic NM-B 12/2 Wire with Ground 12/2 NM-B Copper 12 AWG Residential Building Wiring for Branch Circuit Switches Outlets
XMK$18.6939 rev
CIRENKO 12/2 NM-B Cable 50 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)
CIRENKO$47.7887 rev
Imperium Cable 12/2 NM-B Electrical Wire 250ft Coil Solid Copper Indoor Residential Cable with Ground Yellow Jacket 600V Rated
Imperium Cable$147.6450 rev
25ft NM-B 12/2 Wire with Ground 12/2 Solid Indoor Electrical Wire 12 Gauge 2 Conductors with Ground 12 AWG Copper Wiring Nonmetallic Sheathed NM-B Cable for Residential Branch Circuit Switches Outlets
XMK$29.8339 rev
50ft NM-B 12/2 Wire with Ground 12 Gauge Electrical Wire Copper 12 AWG 2 Conductors Solid Indoor 12/2 W/G NMB Cable Nonmetallic with Ground Residential Building Wiring for Branch Circuit Switch Outlet
XMK$52.5439 rev
Trending
90-day click momentum10ft Solid Indoor 12/2 W/G NMB Cable Electric Wire 12 Guage 2 Conductor Non-Metallic NM-B 12/2 Wire with Ground 12/2 NM-B Copper 12 AWG Residential Building Wiring for Branch Circuit Switches Outlets
XMK$18.694.8★
CIRENKO 12/2 NM-B Cable 50 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)
CIRENKO$47.784.8★
Solid Indoor 12/2 W/G NMB Cable 15ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)
energeaster$21.124.7★
YDDECW 12/2 NM-B Wire with Ground - 15FT 12 Gauge Non-Metallic Sheathed Cable Pure Copper 12 AWG 2 Conductor Residential Indoor Wire for Outlets Switches and Other Loads etc.
YDDECW$28.294.7★
25ft NM-B 12/2 Wire with Ground 12/2 Solid Indoor Electrical Wire 12 Gauge 2 Conductors with Ground 12 AWG Copper Wiring Nonmetallic Sheathed NM-B Cable for Residential Branch Circuit Switches Outlets
XMK$29.834.8★
What buyers say about 12/2 romex 250 ft
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“No complaints”
“As advertised”
“Works as intended”
“Simple, easy to use, well made”
“this outer jacket seems slightly more robust”
“Made for a clean protected install”
“Fitted my purpose”
“Great cabling that is also easy to bend”
“Seems sturdy and long lasting”
What buyers complain about
“thinner, so it looks more like 14 or 16 at first”
“the length is not I purchased 100 did not come with 100 Label as in picture”
“While I did notice a little more stiffness in the wire”
“Saw some bad reviews”
“very difficult to manipulate”
“Had almost no flexibility”
“Price is average”
“Have not installed yet cable looks fine”
“it appears I am getting a previously opened or used product”
“Needed a small amount of wire”
Top return reasons
Common questions
- Is 12/2 romex 250 ft profitable to sell on Amazon United States?
- The niche generates $2.9M/yr across 23 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 12/2 romex 250 ft niche?
- 9 brands and 61 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in 12/2 romex 250 ft?
- Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Stiffness. The return rate is 2.0%.
- When does demand for 12/2 romex 250 ft peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the 12/2 romex 250 ft niche?
- Listings span $18.69–$343.93; the average listing price is $75.11 (sweet spot $15–$100). The average incumbent carries 1,652 reviews — the moat a new listing must climb.