12/2 Romex 250 Ft
MaybeShoppers spend an estimated $2.9M a year here. But the products selling today already average 4.8★, so 12/2 Romex 250 Ft is a Maybe.
- Flapen Score
- 51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 4851
- Market size
- $2.9M/yr686K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 61 sellers
Flapen Score
12/2 Romex 250 Ft against its category
The dotted line is the Tools & Home Improvement average. Past it, 12/2 Romex 250 Ft is stronger. Inside it, weaker.
Market
The 12/2 Romex 250 Ft market on Amazon at a glance
Shoppers on Amazon United States searched for 12/2 Romex 250 Ft 686K times last year and spent an estimated $2.9M. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 686K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $2.9Ma year
- Peak month
- January2.9× the quietest month
- Top search term
- 12/2 romex211K searches a year
02 · Price
A sale here is worth $75.11.
Listings sell for $75.11 on average, from $18.69 to $343.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $75.11 that is $113K to $150K a year per listing.
- Average price
- $75.11inside the $15 to $100 sweet spot
- Price range
- $18.69–$343.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $113K–$150K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Electrical Wire. It carries 1,652 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #160in Electrical Wire
- Average rating
- 4.78 starsAmazon United States average 4.42 stars
- Average reviews
- 1,652per listing
- Listings tracked
- 23
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top 12/2 Romex 250 Ft products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Southwire 28828255 250 12-2 NM-B Wire 12 AWG Yellow
- Price
- $150.13
- Rating
- 4.8/5
- Reviews
- 10,191
- Age
- 20y ago

Southwire Romex Brand Simpull Solid Indoor 12/2 W/G NMB Cable 100ft Coil - SW# 28828228 Yellow Copper Nylon Polyvinyl Chloride (PVC)
- Price
- $81.60
- Rating
- 4.8/5
- Reviews
- 10,191
- Age
- 19y ago

Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)
- Price
- $49.51
- Rating
- 4.7/5
- Reviews
- 594
- Age
- 2y ago

Energeaster Solid Indoor 12/2 W/G NMB Cable 100ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)
- Price
- $81.59
- Rating
- 4.7/5
- Reviews
- 594
- Age
- 2y ago

Imperium Cable 12/2 NM-B Electrical Wire 250ft Coil Solid Copper Indoor Residential Cable with Ground Yellow Jacket 600V Rated
- Price
- $147.64
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 7mo ago
Trending
estimated 90-day click momentum
10ft Solid Indoor 12/2 W/G NMB Cable Electric Wire 12 Guage 2 Conductor Non-Metallic NM-B 12/2 Wire with Ground 12/2 NM-B Copper 12 AWG Residential Building Wiring for Branch Circuit Switches Outlets
- Price
- $18.69
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 4mo ago

CIRENKO 12/2 NM-B Cable 50 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)
- Price
- $47.78
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 6mo ago

Solid Indoor 12/2 W/G NMB Cable 15ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)
- Price
- $21.12
- Rating
- 4.7/5
- Reviews
- 594
- Age
- 10mo ago

YDDECW 12/2 NM-B Wire with Ground - 15FT 12 Gauge Non-Metallic Sheathed Cable Pure Copper 12 AWG 2 Conductor Residential Indoor Wire for Outlets Switches and Other Loads etc.
- Price
- $28.29
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 1y ago

25ft NM-B 12/2 Wire with Ground 12/2 Solid Indoor Electrical Wire 12 Gauge 2 Conductors with Ground 12 AWG Copper Wiring Nonmetallic Sheathed NM-B Cable for Residential Branch Circuit Switches Outlets
- Price
- $29.83
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 8mo ago
Newest
by launch date
10ft Solid Indoor 12/2 W/G NMB Cable Electric Wire 12 Guage 2 Conductor Non-Metallic NM-B 12/2 Wire with Ground 12/2 NM-B Copper 12 AWG Residential Building Wiring for Branch Circuit Switches Outlets
- Price
- $18.69
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 4mo ago

CIRENKO 12/2 NM-B Cable 50 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)
- Price
- $47.78
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 6mo ago

Imperium Cable 12/2 NM-B Electrical Wire 250ft Coil Solid Copper Indoor Residential Cable with Ground Yellow Jacket 600V Rated
- Price
- $147.64
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 7mo ago

25ft NM-B 12/2 Wire with Ground 12/2 Solid Indoor Electrical Wire 12 Gauge 2 Conductors with Ground 12 AWG Copper Wiring Nonmetallic Sheathed NM-B Cable for Residential Branch Circuit Switches Outlets
- Price
- $29.83
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 8mo ago

50ft NM-B 12/2 Wire with Ground 12 Gauge Electrical Wire Copper 12 AWG 2 Conductors Solid Indoor 12/2 W/G NMB Cable Nonmetallic with Ground Residential Building Wiring for Branch Circuit Switch Outlet
- Price
- $52.54
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
61
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 97%
Open market
6%
- Southwire38%
- energeaster25%
- ARIZONA ELECTRICAL SOLUTIONS12%
- CIRENKO8%
- Imperium Cable7%
- YYOGEE4%
- Open — no brand owns it (3 brands, 6%)
Demand
12/2 Romex 250 Ft search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top 12/2 Romex 250 Ft search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12/2 romex211K/yr
- romex 12/2101K/yr
- 12/2 romex 250 ft70K/yr
- 12/2 wire67K/yr
- 12-2 romex54K/yr
- 12 2 romex27K/yr
- 12-2 wire23K/yr
- 12/216K/yr
- 12-2 romex 250 feet16K/yr
- 12 2 wire17K/yr
Reviews and returns
What reviews say buyers love and hate about 12/2 Romex 250 Ft
We read the reviews and the return reasons for every product selling here.
“thinner, so it looks more like 14 or 16 at first”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12/2 Romex 250 Ft questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









