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12/2 Romex 250 Ft

Maybe

Shoppers spend $2.9M a year here. But the products selling today already average 4.8★, so 12/2 Romex 250 Ft is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$2.9M/yr686K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
55%top-5 click share · 9 brands · 61 sellers

Flapen Score

12/2 Romex 250 Ft against its category

The dotted line is the Tools & Home Improvement average. Past it, 12/2 Romex 250 Ft is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12/2 Romex 250 Ft market on Amazon at a glance

Shoppers on Amazon United States searched for 12/2 Romex 250 Ft 686K times last year and spent an estimated $2.9M. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
686K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
5.7%
Market size, estimated
$2.9Ma year
Peak month
January2.9× the quietest month
Top search term
12/2 romex211K searches a year

02 · Price

A sale here is worth $75.11.

Listings sell for $75.11 on average, from $18.69 to $343.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $75.11 that is $113K to $150K a year per listing.

Average price
$75.11inside the $15 to $100 sweet spot
Price range
$18.69–$343.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$113K–$150K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Electrical Wire. It carries 1,652 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#160in Electrical Wire
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
1,652per listing
Listings tracked
23

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
51 months

Products

Top 12/2 Romex 250 Ft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$147K$294K$441K$587K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

61

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

6%

  • Southwire38%
  • energeaster25%
  • ARIZONA ELECTRICAL SOLUTIONS12%
  • CIRENKO8%
  • Imperium Cable7%
  • YYOGEE4%
  • Open — no brand owns it (3 brands, 6%)

Demand

12/2 Romex 250 Ft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top 12/2 Romex 250 Ft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12/2 romex211K/yr
  • romex 12/2101K/yr
  • 12/2 romex 250 ft70K/yr
  • 12/2 wire67K/yr
  • 12-2 romex54K/yr
  • 12 2 romex27K/yr
  • 12-2 wire23K/yr
  • 12/216K/yr
  • 12-2 romex 250 feet16K/yr
  • 12 2 wire17K/yr

Reviews and returns

What reviews say buyers love and hate about 12/2 Romex 250 Ft

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Value For Money”
15%of negative reviews mention “Thickness”
2.0%of orders come back
“thinner, so it looks more like 14 or 16 at first”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 12/2 Romex 250 Ft questions

Answered from the same tracked data.