12/2 romex 100 feet
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$87.22avg listing price — sweet spot $15–$100
Price range
Good$49.51–$150.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,887.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay$219K$219K/yr · 26K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 12/2 romex 100 feet is a $219K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
12/2 romex 100 feet market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $218K–$262K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #265
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 92%
- Out of stock
- 5.8%
- Avg brand age
- 50 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
48
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
8%
- CIRENKO27%
- energeaster26%
- Southwire23%
- ARIZONA ELECTRICAL SOLUTIONS9%
- huanchain4%
- PUDKLE3%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.7×
Top 12/2 romex 100 feet search terms
- 12/2 romex 100 feet18K/yr
- 12/2 wire 100 ft4K/yr
- 12-2 romex 100 feet2K/yr
- romex 12/2 100 ft2K/yr
Top 12/2 romex 100 feet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CIRENKO 12/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)
CIRENKO$81.444.8★87 rev
Energeaster Solid Indoor 12/2 W/G NMB Cable 100ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)
energeaster$81.594.7★594 rev
Southwire Romex Brand Simpull Solid Indoor 12/2 W/G NMB Cable 100ft Coil - SW# 28828228 Yellow Copper Nylon Polyvinyl Chloride (PVC)
Southwire$81.604.8★10,191 rev
Type NM-B 100 FT 12/2 Copper Cable #12 AWG 2 Conductors with Ground Insulated Jacket Yellow
ARIZONA ELECTRICAL SOLUTIONS$82.904.8★347 rev
12/2 MC Cable with Ground 100 FT 12 Gauge 2 Conductors Electrical Wire with Aluminum Armor Solid Pure Copper Cable for Indoor and Outdoor Installation UL Listed
huanchain$92.694.7★66 rev
Newest
by launch date
12/2 NM-B Cable 100ft 12/2 Wire 20A 600V 105C Indoor Residential Wiring
PUDKLE$73.1614 rev
YYOGEE 12/2 NM-B Wire with Ground 100 FT 12 Gauge Wire Solid Pure Copper Non-Metallic Sheathed Cable 12 AWG 2 Conductor Electric Wire for Residential Indoor Wiring Switches and Lighting (Yellow)
YYOGEE$87.2375 rev
12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$95.0467 rev
12/2 MC Cable with Ground 100 FT 12 Gauge 2 Conductors Electrical Wire with Aluminum Armor Solid Pure Copper Cable for Indoor and Outdoor Installation UL Listed
huanchain$92.6966 rev
CIRENKO 12/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)
CIRENKO$81.4487 rev
Trending
90-day click momentum12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$95.044.6★
Wirenco 12/2 NM-B Non-Metallic Sheathed Cable Residential Indoor Wire Equivalent to (100Ft Cut)
wirenco$78.734.7★
12/2 MC Cable with Ground 100 FT 12 Gauge 2 Conductors Electrical Wire with Aluminum Armor Solid Pure Copper Cable for Indoor and Outdoor Installation UL Listed
huanchain$92.694.7★
12/2 NM-B Cable 100ft 12/2 Wire 20A 600V 105C Indoor Residential Wiring
PUDKLE$73.164.7★
Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)
energeaster$49.514.7★
What buyers say about 12/2 romex 100 feet
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Rock solid product”
“As shown”
“Works great”
“this outer jacket seems slightly more robust”
“Easy to work with”
“Superior material, hasn't have any issues with power supplies and the material seems durable”
“Durable & Solid Energeaster 12/2 wiring”
“Electrician Approved”
“flexibility is typical for this 12 gauge wire”
What buyers complain about
“thinner, so it looks more like 14 or 16 at first”
“the length is not I purchased 100 did not come with 100 Label as in picture”
“Price is average”
“Hard to slice open”
“The outer jacket is very stiff”
“Brittle insulation”
“it appears I am getting a previously opened or used product”
“Have not installed yet cable looks fine”
“It's grey and heavy”
“Had almost no flexibility”
Top return reasons
Common questions
- Is 12/2 romex 100 feet profitable to sell on Amazon United States?
- The niche generates $219K/yr across 12 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the 12/2 romex 100 feet niche?
- 9 brands and 48 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in 12/2 romex 100 feet?
- Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Value For Money. The return rate is 1.5%.
- When does demand for 12/2 romex 100 feet peak?
- Demand peaks in Apr; the busiest month runs 1.7× the quietest.
- What does it cost to enter the 12/2 romex 100 feet niche?
- Listings span $49.51–$150.13; the average listing price is $87.22 (sweet spot $15–$100). The average incumbent carries 1,888 reviews — the moat a new listing must climb.