12/2 Romex 100 Feet

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months

26K

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

9.6%

Market size, estimated

$219Ka year

Peak month

April1.7× the quietest month

Top search term

12/2 romex 100 feet18K searches a year

Listings sell for $87.22 on average, from $49.51 to $150.13. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $87.22 that is $9K to $22K a year per listing.

Average price

$87.22inside the $15 to $100 sweet spot

Price range

$49.51–$150.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$9K–$22K

Returns

1.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #265 within Electrical Wire. It carries 1,888 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

83%

Out of stock, average day

5.8%

Average rank

#265in Electrical Wire

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

1,888per listing

Listings tracked

12

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months