12/2 Outdoor Electrical Wire
FailThe top 5 brands take 100% of clicks, so 12/2 Outdoor Electrical Wire is a Fail.
- Flapen Score
- 27 / 100Ranks 9,355 of 9,536 Tools & Home Improvement niches · −21 vs the category median of 4827
- Market size
- $9K/yr5K searches / yr
- 90-day growth
- +7.1%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 30 sellers
Flapen Score
12/2 Outdoor Electrical Wire against its category
The dotted line is the Tools & Home Improvement average. Past it, 12/2 Outdoor Electrical Wire is stronger. Inside it, weaker.
Market
The 12/2 Outdoor Electrical Wire market on Amazon at a glance
Shoppers on Amazon United States searched for 12/2 Outdoor Electrical Wire 5K times last year and spent an estimated $9K. All 5 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 27 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- +7.1%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $9Ka year
- Peak month
- August2.5× the quietest month
- Top search term
- 12/2 outdoor electrical wire5K searches a year
02 · Price
A sale here is worth $80.24.
Listings sell for $80.24 on average, from $33.37 to $172.16. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $80.24 that is $0 to $8K a year per listing.
- Average price
- $80.24inside the $15 to $100 sweet spot
- Price range
- $33.37–$172.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #265 within Electrical Wire. It carries 1,533 reviews at 4.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 88%
- Out of stock, average day
- 4.0%
- Average rank
- #265in Electrical Wire
- Average rating
- 4.80 starsAmazon United States average 4.42 stars
- Average reviews
- 1,533per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top 12/2 Outdoor Electrical Wire products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VN Infinite quality 12/2 UF-B Wire Gray Solid Underground Feeder Cable (50 Ft)
- Price
- $55.30
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 1y ago

12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $95.04
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 10mo ago

FIRMERST 12/2 UF Wire Outdoor Direct Burial Underground Feeder Cable 100ft
- Price
- $93.64
- Rating
- 4.8/5
- Reviews
- 261
- Age
- 1y ago

Southwire UF-B Underground Feeder Cable 12/2 AWG 250 ft
- Price
- $172.16
- Rating
- 4.8/5
- Reviews
- 3,924
- Age
- 11y ago

Southwire 12/2 UF B Wire with Ground 50 ft Gray Solid Copper Direct Burial Cable for Outdoor & Underground Use 600V
- Price
- $45.01
- Rating
- 4.8/5
- Reviews
- 3,924
- Age
- 20y ago
Trending
90-day click momentum
12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $95.04
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 10mo ago

VN Infinite quality 12/2 UF-B Wire Gray Solid Underground Feeder Cable (50 Ft)
- Price
- $55.30
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 1y ago

12/2 UF-B Wire Underground Feeder and Direct Earth Burial Cable (35ft)
- Price
- $33.37
- Rating
- 4.9/5
- Reviews
- 59
- Age
- 8y ago

FIRMERST 12/2 UF Wire Outdoor Direct Burial Underground Feeder Cable 100ft
- Price
- $93.64
- Rating
- 4.8/5
- Reviews
- 261
- Age
- 1y ago

FIRMERST 12/2 UF Wire Outdoor Direct Burial Stranded Copper Cable 50ft
- Price
- $54.67
- Rating
- 4.9/5
- Reviews
- 69
- Age
- 1y ago
Newest
by launch date
12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $95.04
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 10mo ago

VN Infinite quality 12/2 UF-B Wire Gray Solid Underground Feeder Cable (50 Ft)
- Price
- $55.30
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 1y ago

FIRMERST 12/2 UF Wire Outdoor Direct Burial Underground Feeder Cable 100ft
- Price
- $93.64
- Rating
- 4.8/5
- Reviews
- 261
- Age
- 1y ago

FIRMERST 12/2 UF Wire Outdoor Direct Burial Stranded Copper Cable 50ft
- Price
- $54.67
- Rating
- 4.9/5
- Reviews
- 69
- Age
- 1y ago

12/2 UF-B Wire Underground Feeder and Direct Earth Burial Cable (35ft)
- Price
- $33.37
- Rating
- 4.9/5
- Reviews
- 59
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Southwire27%
- VN Infinite quality25%
- FIRMERST24%
- energeaster20%
- TESEU4%
Demand
12/2 Outdoor Electrical Wire search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×
Reviews and returns
What reviews say buyers love and hate about 12/2 Outdoor Electrical Wire
We read the reviews and the return reasons for every product selling here.
“It's grey and heavy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12/2 Outdoor Electrical Wire questions
Answered from the same tracked data.









