12/2 outdoor electrical wire
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$80.24avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay1,533.38avg incumbent reviews — the moat a new listing must climb
Price range
Okay$33.37–$172.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad$9K$9K/yr · 5K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 12/2 outdoor electrical wire is a $9K/yr Amazon United States market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 27/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
12/2 outdoor electrical wire market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $8K–$20K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #265
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 4.0%
- Avg brand age
- 42 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Southwire27%
- VN Infinite quality25%
- FIRMERST24%
- energeaster20%
- TESEU4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×
Top 12/2 outdoor electrical wire products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VN Infinite quality 12/2 UF-B Wire Gray Solid Underground Feeder Cable (50 Ft)
VN Infinite quality$55.304.8★39 rev
12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$95.044.6★67 rev
FIRMERST 12/2 UF Wire Outdoor Direct Burial Underground Feeder Cable 100ft
FIRMERST$93.644.8★261 rev
Southwire UF-B Underground Feeder Cable 12/2 AWG 250 ft
Southwire$172.164.8★3,924 rev
Southwire 12/2 UF B Wire with Ground 50 ft Gray Solid Copper Direct Burial Cable for Outdoor & Underground Use 600V
Southwire$45.014.8★3,924 rev
Newest
by launch date12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$95.0467 rev
VN Infinite quality 12/2 UF-B Wire Gray Solid Underground Feeder Cable (50 Ft)
VN Infinite quality$55.3039 rev
FIRMERST 12/2 UF Wire Outdoor Direct Burial Underground Feeder Cable 100ft
FIRMERST$93.64261 rev
FIRMERST 12/2 UF Wire Outdoor Direct Burial Stranded Copper Cable 50ft
FIRMERST$54.6769 rev
12/2 UF-B Wire Underground Feeder and Direct Earth Burial Cable (35ft)
TESEU$33.3759 rev
Trending
90-day click momentum12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$95.044.6★
VN Infinite quality 12/2 UF-B Wire Gray Solid Underground Feeder Cable (50 Ft)
VN Infinite quality$55.304.8★
12/2 UF-B Wire Underground Feeder and Direct Earth Burial Cable (35ft)
TESEU$33.374.9★
FIRMERST 12/2 UF Wire Outdoor Direct Burial Underground Feeder Cable 100ft
FIRMERST$93.644.8★
FIRMERST 12/2 UF Wire Outdoor Direct Burial Stranded Copper Cable 50ft
FIRMERST$54.674.9★
What buyers say about 12/2 outdoor electrical wire
What buyers praise and complain about, mined from review topics.What buyers love
“Best Price”
“This wire is a high quality product”
“As advised”
“Works Well”
“was easy to work with”
“This wire installed easily”
What buyers complain about
“It's grey and heavy”
“It doesnt come much easier than this”
“10 gauge was too costly”
“durability I expected from something designed for outdoor use”
“Not the quality”
“not exactly as they said”
“The cover on the former turned brittle”
Top return reasons
Common questions
- Is 12/2 outdoor electrical wire profitable to sell on Amazon United States?
- The niche generates $9K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (27/100).
- How competitive is the 12/2 outdoor electrical wire niche?
- 5 brands and 30 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 12/2 outdoor electrical wire?
- Top complaints mined from reviews: Weight Heavy, Ease Of Use, Value For Money. The return rate is 2.5%.
- When does demand for 12/2 outdoor electrical wire peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.5× the quietest.
- What does it cost to enter the 12/2 outdoor electrical wire niche?
- Listings span $33.37–$172.16; the average listing price is $80.24 (sweet spot $15–$100). The average incumbent carries 1,533 reviews — the moat a new listing must climb.