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12/2 Outdoor Electrical Wire

Fail

The top 5 brands take 100% of clicks, so 12/2 Outdoor Electrical Wire is a Fail.

Flapen Score
27
27 / 100
Ranks 9,355 of 9,536 Tools & Home Improvement niches · −21 vs the category median of 48
Market size
$9K/yr5K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
86%top-5 click share · 5 brands · 30 sellers

Flapen Score

12/2 Outdoor Electrical Wire against its category

The dotted line is the Tools & Home Improvement average. Past it, 12/2 Outdoor Electrical Wire is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12/2 Outdoor Electrical Wire market on Amazon at a glance

Shoppers on Amazon United States searched for 12/2 Outdoor Electrical Wire 5K times last year and spent an estimated $9K. All 5 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 27 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
2.4%
Market size, estimated
$9Ka year
Peak month
August2.5× the quietest month
Top search term
12/2 outdoor electrical wire5K searches a year

02 · Price

A sale here is worth $80.24.

Listings sell for $80.24 on average, from $33.37 to $172.16. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $80.24 that is $0 to $8K a year per listing.

Average price
$80.24inside the $15 to $100 sweet spot
Price range
$33.37–$172.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #265 within Electrical Wire. It carries 1,533 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
4.0%
Average rank
#265in Electrical Wire
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
1,533per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top 12/2 Outdoor Electrical Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$936$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Southwire27%
  • VN Infinite quality25%
  • FIRMERST24%
  • energeaster20%
  • TESEU4%

Demand

12/2 Outdoor Electrical Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about 12/2 Outdoor Electrical Wire

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Value For Money”
14%of negative reviews mention “Weight Heavy”
2.5%of orders come back
“It's grey and heavy”
A buyer, on “Weight Heavy”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 12/2 Outdoor Electrical Wire questions

Answered from the same tracked data.