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11 Watt Bulbs for Outdoor String Lights

Fail

Shoppers spend only $15K a year here, so 11 Watt Bulbs for Outdoor String Lights is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$15K/yr7K searches / yr
90-day growth
+35.9%search demand this quarter
Competition
79%top-5 click share · 8 brands · 13 sellers

Flapen Score

11 Watt Bulbs for Outdoor String Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, 11 Watt Bulbs for Outdoor String Lights is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 11 Watt Bulbs for Outdoor String Lights market on Amazon at a glance

Shoppers on Amazon United States searched for 11 Watt Bulbs for Outdoor String Lights 7K times last year and spent an estimated $15K. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+35.9%
Conversion, latest week
11.5%
Market size, estimated
$15Ka year
Peak month
November2.1× the quietest month
Top search term
11 watt bulbs for outdoor string lights7K searches a year

02 · Price

A sale here is worth $17.86.

Listings sell for $17.86 on average, from $9.44 to $24.91. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $17.86 that is $0 to $2K a year per listing.

Average price
$17.86inside the $15 to $100 sweet spot
Price range
$9.44–$24.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #217 within Light Bulbs. It carries 2,293 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#217in Light Bulbs
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
2,293per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top 11 Watt Bulbs for Outdoor String Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$2K$3K$5K$6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • Rolay36%
  • Meconard18%
  • Moonflor15%
  • GvvooHome9%
  • Skullis9%
  • Mlambert7%
  • Open — no brand owns it (2 brands, 6%)

Demand

11 Watt Bulbs for Outdoor String Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about 11 Watt Bulbs for Outdoor String Lights

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Clearly these are poor quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 11 Watt Bulbs for Outdoor String Lights questions

Answered from the same tracked data.