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51

10x30x1 air filter

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 40Growth 64Conversion 78Competition 29Returns 99Price range 95Avg price 95Brand share 5Review moat 19Quality gap 25

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$45.18

avg listing price — sweet spot $15–$100

Price range

Incredible$34.79–$68.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+42.0%

90-day search growth — must beat 0% to launch

Market size

Okay$202K

$202K/yr · 58K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad15,295.21

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 10x30x1 air filter is a $202K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

10x30x1 air filter market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
$226K–$271K
units × avg price
Conversion rate
7.8%
Avg BSR
#55
Page quality
0%
Prime
57%
Sponsored
79%
Out of stock
10.8%
Avg brand age
70 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Filterbuy44%
  • Simply20%
  • Filtrete17%
  • BNX12%
  • Chenzhit5%
  • AIRFLUX2%

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — +42.0% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Open Trend

Top 10x30x1 air filter search terms

  • 10x30x1 air filter32K/yr
  • air filter 10x30x110K/yr
  • furnace filters 10x30x14K/yr
  • 10x30x1 furnace filter3K/yr
  • 10x30x1 air filters for home5K/yr
  • 10 x 30 x 1 air filters for home3K/yr
All search terms

Top 10x30x1 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$20K20%$40K30%$61K40%$81K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
Filterbuy 10x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 9.50 x 29.50 x 0.75)

Filterbuy 10x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 9.50 x 29.50 x 0.75)

Filterbuy$40.194.7★961 rev

2
Simply 10x30x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 9.75x29.75x0.75) DUST Pet & Allergy Control

Simply 10x30x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 9.75x29.75x0.75) DUST Pet & Allergy Control

Simply$41.964.7★53,363 rev

3
Filtrete 10x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 9.81 x 29.81 x 0.81 in)

Filtrete 10x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 9.81 x 29.81 x 0.81 in)

Filtrete$44.414.7★6,265 rev

4
Filtrete 10x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 9.81 x 29.81 x 0.81 in)

Filtrete 10x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 9.81 x 29.81 x 0.81 in)

Filtrete$43.154.6★627 rev

5
Filterbuy 10x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 9.50 x 29.50 x 0.75)

Filterbuy 10x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 9.50 x 29.50 x 0.75)

Filterbuy$49.724.7★51,098 rev

Newest

by launch date
BNX TruFilter 10x30x1 Air Filter MERV 8 (4-Pack) - MADE IN USA Dust & Pet Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Dust Pet Mold Pollen MPR 600 700 & FPR 5

BNX TruFilter 10x30x1 Air Filter MERV 8 (4-Pack) - MADE IN USA Dust & Pet Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Dust Pet Mold Pollen MPR 600 700 & FPR 5

BNX$36.4510 rev

9mo ago
BNX TruFilter 10x30x1 Air Filter MERV 11 (4-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7

BNX TruFilter 10x30x1 Air Filter MERV 11 (4-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7

BNX$49.846,309 rev

9mo ago
Filtrete 10x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 9.81 x 29.81 x 0.81 in)

Filtrete 10x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 9.81 x 29.81 x 0.81 in)

Filtrete$44.416,265 rev

1y ago
Filtrete 10x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 9.81 x 29.81 x 0.81 in)

Filtrete 10x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 9.81 x 29.81 x 0.81 in)

Filtrete$43.15627 rev

1y ago
Chenzhit (6 Pack) 10x30x1 Air Filters MPR 1900 & FPR 10 MERV 13 Pleated Air Filter (Actual Size: 9.75 x 29.75 x 0.75)

Chenzhit (6 Pack) 10x30x1 Air Filters MPR 1900 & FPR 10 MERV 13 Pleated Air Filter (Actual Size: 9.75 x 29.75 x 0.75)

Chenzhit$45.57647 rev

1y ago

Trending

90-day click momentum
BNX TruFilter 10x30x1 Air Filter MERV 11 (4-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7

BNX TruFilter 10x30x1 Air Filter MERV 11 (4-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7

BNX$49.844.7★

▲ 232%
Simply 10x30x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 9.75x29.75x0.75) DUST Pet & Allergy Control

Simply 10x30x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 9.75x29.75x0.75) DUST Pet & Allergy Control

Simply$35.194.6★

▲ 195%
Filtrete 10x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 9.81 x 29.81 x 0.81 in)

Filtrete 10x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 9.81 x 29.81 x 0.81 in)

Filtrete$43.154.6★

▲ 179%
AIRFLUX Fiberglass Air Filter -10x30x1Air Filter 12 Pack - Non Pleated 10x30x1 AC Filters for Home Fiberglass HVAC filters Heater Furnace Catcher for Dust - 1 YEAR SUPPLY

AIRFLUX Fiberglass Air Filter -10x30x1Air Filter 12 Pack - Non Pleated 10x30x1 AC Filters for Home Fiberglass HVAC filters Heater Furnace Catcher for Dust - 1 YEAR SUPPLY

AIRFLUX$68.204.4★

▲ 74%
Chenzhit (6 Pack) 10x30x1 Air Filters MPR 1900 & FPR 10 MERV 13 Pleated Air Filter (Actual Size: 9.75 x 29.75 x 0.75)

Chenzhit (6 Pack) 10x30x1 Air Filters MPR 1900 & FPR 10 MERV 13 Pleated Air Filter (Actual Size: 9.75 x 29.75 x 0.75)

Chenzhit$45.574.7★

▲ 62%

What buyers say about 10x30x1 air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“best price”

Filtration23%

“Good filter”

Efficiency15%

“Works”

Quality-Overall13%

“Great Product”

Advertised Vs Actual Product10%

“Exactly what I wanted”

Size-Overall5%

“Sizing is just right”

What buyers complain about

Size-Overall40%

“Does not fit”

Thickness20%

“Too thick for my old HAVC”

Value For Money10%

“overpriced”

Allergies5%

“Caked with dust and other contaminants which may be part of the reason I have suffering with skin and nasal allergies”

Top return reasons

Size-Overall87%
Compatibility-Overall5%
Filtration5%
Value For Money2%
Defective Material/Parts0%
Thickness0%
Leak-Proof0%

Common questions

Is 10x30x1 air filter profitable to sell on Amazon United States?
The niche generates $202K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +42.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the 10x30x1 air filter niche?
6 brands and 11 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in 10x30x1 air filter?
Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 0.3%.
When does demand for 10x30x1 air filter peak?
Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the 10x30x1 air filter niche?
Listings span $34.79–$68.20; the average listing price is $45.18 (sweet spot $15–$100). The average incumbent carries 15,295 reviews — the moat a new listing must climb.