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10x30x1 Air Filter

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 98% of clicks, so 10x30x1 Air Filter is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$202K/yr58K searches / yr
90-day growth
+42.0%search demand this quarter
Competition
67%top-5 click share · 6 brands · 11 sellers

Flapen Score

10x30x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 10x30x1 Air Filter is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10x30x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 10x30x1 Air Filter 58K times last year and spent an estimated $202K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+42.0%
Conversion, latest week
7.8%
Market size, estimated
$202Ka year
Peak month
July1.9× the quietest month
Top search term
10x30x1 air filter32K searches a year

02 · Price

A sale here is worth $45.18.

Listings sell for $45.18 on average, from $34.79 to $68.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $45.18 that is $11K to $23K a year per listing.

Average price
$45.18inside the $15 to $100 sweet spot
Price range
$34.79–$68.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$11K–$23K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #55 within Furnace Parts & Accessories. It carries 15,295 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
57%
Out of stock, average day
10.8%
Average rank
#55in Furnace Parts & Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
15,295per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top 10x30x1 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$20K$40K$61K$81K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Filterbuy44%
  • Simply20%
  • Filtrete17%
  • BNX12%
  • Chenzhit5%
  • AIRFLUX2%

Demand

10x30x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top 10x30x1 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 10x30x1 air filter32K/yr
  • air filter 10x30x110K/yr
  • furnace filters 10x30x14K/yr
  • 10x30x1 furnace filter3K/yr
  • 10x30x1 air filters for home5K/yr
  • 10 x 30 x 1 air filters for home3K/yr

Reviews and returns

What reviews say buyers love and hate about 10x30x1 Air Filter

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
40%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Does not fit”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common 10x30x1 Air Filter questions

Answered from the same tracked data.