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10x24x1 Air Filter

Fail

The top 5 brands take 99% of clicks, so 10x24x1 Air Filter is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$143K/yr48K searches / yr
90-day growth
+43.8%search demand this quarter
Competition
79%top-5 click share · 6 brands · 30 sellers

Flapen Score

10x24x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 10x24x1 Air Filter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10x24x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 10x24x1 Air Filter 48K times last year and spent an estimated $143K. The top 5 brands take 99% of clicks. Demand peaks in Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+43.8%
Conversion, latest week
8.1%
Market size, estimated
$143Ka year
Peak month
July2.0× the quietest month
Top search term
10x24x1 air filter28K searches a year

02 · Price

A sale here is worth $37.21.

Listings sell for $37.21 on average, from $11.78 to $53.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $37.21 that is $9K to $19K a year per listing.

Average price
$37.21inside the $15 to $100 sweet spot
Price range
$11.78–$53.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$9K–$19K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Furnace Parts & Accessories. It carries 22,662 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
46%
Out of stock, average day
0.0%
Average rank
#137in Furnace Parts & Accessories
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
22,662per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top 10x24x1 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$14K$29K$43K$57K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

30

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Filterbuy53%
  • Simply24%
  • Filtrete16%
  • Flanders5%
  • BNX1%
  • PRO SOURCE1%

Demand

10x24x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top 10x24x1 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 10x24x1 air filter28K/yr
  • air filter 10x24x18K/yr
  • furnace filters 10x24x14K/yr
  • 10x24x1 furnace filter4K/yr
  • 10x24 air filter3K/yr

Reviews and returns

What reviews say buyers love and hate about 10x24x1 Air Filter

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
50%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“These filters are extremely poor quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 10x24x1 Air Filter questions

Answered from the same tracked data.