Is 10x24x1 air filter profitable to sell on Amazon United States?

The niche generates $143K/yr across 13 tracked products. 90-day search growth is +43.8%. Flapen's verdict: Skip it (47/100).

How competitive is the 10x24x1 air filter niche?

6 brands and 30 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in 10x24x1 air filter?

Top complaints mined from reviews: Quality-Overall, Filtration, Value For Money. The return rate is 0.8%.

When does demand for 10x24x1 air filter peak?

Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the 10x24x1 air filter niche?

Listings span $11.78–$53.39; the average listing price is $37.21 (sweet spot $15–$100). The average incumbent carries 22,662 reviews — the moat a new listing must climb.

10x24x1 air filter

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.21

avg listing price — sweet spot $15–$100

Price range

Great$11.78–$53.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Growth

Good+43.8%

90-day search growth — must beat 0% to launch

Market size

Okay$143K

$143K/yr · 48K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Review moat

Bad22,662.31

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 10x24x1 air filter is a $143K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

10x24x1 air filter market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $149K–$186K; units × avg price
Conversion rate: 8.1%
Avg BSR: #137
Page quality: 0%
Prime: 46%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Filterbuy53%
Simply24%
Filtrete16%
Flanders5%
BNX1%
PRO SOURCE1%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +43.8% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Open Trend

Top 10x24x1 air filter search terms

10x24x1 air filter28K/yr +39.1%8.6% conv.
air filter 10x24x18K/yr +55.1%6.1% conv.
furnace filters 10x24x14K/yr +68.6%1.8% conv.
10x24x1 furnace filter4K/yr +26.9%1.5% conv.
10x24 air filter3K/yr +58.1%8.9% conv.

All search terms

Top 10x24x1 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filterbuy 10x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 9.50 x 23.50 x 0.75)

Filterbuy$40.304.7★944 rev

Simply 10x24x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 9.75x23.75x0.75) DUST Pet & Allergy Control

Simply$39.444.7★53,363 rev

Filterbuy 10x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 9.50 x 23.50 x 0.75)

Filterbuy$29.794.6★68,921 rev

Filtrete 10x24x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 9.81 x 23.69 x 0.81 in)

Filtrete$37.414.7★6,265 rev

Filterbuy 10x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 9.50 x 23.50 x 0.75)

Filterbuy$45.864.7★51,098 rev

Newest

by launch date

Pro- Source 10 x 24 x 1 MERV 8 35% Efficiency Wire-Backed Pleated Air Filter HVAC AC Furnance Replacement

PRO SOURCE$11.781 rev

1y ago

Simply 10x24x1 Air Filter Merv 11 MPR 1000 6 Pack Furnace Air Filter for HVAC (Actual Size: 9.75x23.75x0.75) DUST Pet & Allergy Control

Simply$45.716,555 rev

2y ago

BNX TruFilter 10x24x1 Air Filter MERV 13 (4-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10

BNX$44.6829 rev

2y ago

Simply 10x24x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 9.75x23.75x0.75) DUST Pet & Allergy Control

Simply$39.4453,363 rev

3y ago

Simply 10x24x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 9.75x23.75x0.75) DUST Pet & Allergy Control

Simply$32.125,182 rev

3y ago

What buyers say about 10x24x1 air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Not to expensive”

Quality-Overall21%

“Excellent quality product”

Filtration15%

“THESE FILTERS WORK WONDERFULLY”

Size-Overall15%

“Fits perfect”

Advertised Vs Actual Product13%

“were exactly as described”

Ease Of Cleaning3%

“Keeps the air clean from dust and cat dandruff”

Measurement/Reading Accuracy3%

“take proper measurements”

Smell3%

“Alit also removes odor which is nice too”

Durability2%

“Durable and decently priced”

Assembly/Installation2%

“Easy to install”

What buyers complain about

Quality-Overall50%

“These filters are extremely poor quality”

Filtration17%

“These filters are extremely poor quality”

Value For Money17%

“Pricey”

Top return reasons

Size-Overall86%

Filtration5%

Value For Money3%

Compatibility-Overall3%

Quality-Overall1%

Functionality-Overall1%

Certifications0%

Measurement/Reading Accuracy0%

Ease Of Use0%

Thin0%

Common questions

Is 10x24x1 air filter profitable to sell on Amazon United States?: The niche generates $143K/yr across 13 tracked products. 90-day search growth is +43.8%. Flapen's verdict: Skip it (47/100).
How competitive is the 10x24x1 air filter niche?: 6 brands and 30 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in 10x24x1 air filter?: Top complaints mined from reviews: Quality-Overall, Filtration, Value For Money. The return rate is 0.8%.
When does demand for 10x24x1 air filter peak?: Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the 10x24x1 air filter niche?: Listings span $11.78–$53.39; the average listing price is $37.21 (sweet spot $15–$100). The average incumbent carries 22,662 reviews — the moat a new listing must climb.