10x20x1 Air Filter
MaybeReturns run at only 0.8% of orders. But the top 5 brands take 96% of clicks, so 10x20x1 Air Filter is a Maybe.
- Flapen Score
- 50 / 100Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 4850
- Market size
- $494K/yr134K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 21 sellers
Flapen Score
10x20x1 Air Filter against its category
The dotted line is the Tools & Home Improvement average. Past it, 10x20x1 Air Filter is stronger. Inside it, weaker.
Market
The 10x20x1 Air Filter market on Amazon at a glance
Shoppers on Amazon United States searched for 10x20x1 Air Filter 134K times last year and spent an estimated $494K. The top 5 brands take 96% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $494K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $494Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- 10x20x1 air filter66K searches a year
02 · Price
A sale here is worth $34.65.
Listings sell for $34.65 on average, from $12.50 to $61.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $34.65 that is $35K to $43K a year per listing.
- Average price
- $34.65inside the $15 to $100 sweet spot
- Price range
- $12.50–$61.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $35K–$43K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #116 within Furnace Parts & Accessories. It carries 22,017 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 71%
- Out of stock, average day
- 7.2%
- Average rank
- #116in Furnace Parts & Accessories
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 22,017per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top 10x20x1 Air Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Simply 10x20x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 9.75x19.75x0.75) DUST Pet & Allergy Control
- Price
- $35.81
- Rating
- 4.7/5
- Reviews
- 53,363
- Age
- 6y ago
Filtrete 10x20x1 Air Filter MERV 5 6-Pack AC Furnace Filters for Home HVAC MPR 300 Basic Dust Defense Removes Lint & Household Dust 3-Month Pleated Electrostatic (Actual Size 9.81x19.81x0.81 in)
- Price
- $32.79
- Rating
- 4.7/5
- Reviews
- 160,547
- Age
- 17y ago
Filterbuy 10x20x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 9.50 x 19.50 x 0.75)
- Price
- $35.87
- Rating
- 4.6/5
- Reviews
- 1,893
- Age
- 13y ago
Filtrete 10x20x1 AC Furnace Air Filter MERV 11 MPR 1000 Micro Allergen Defense 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4 Pack (Actual Size 9.81x19.81x0.81 in)
- Price
- $41.81
- Rating
- 4.8/5
- Reviews
- 25,454
- Age
- 14y ago
Simply 10x20x1 Air Filter Merv 8 MPR 600 4 Pack Furnace Air Filter for HVAC (Actual Size: 9.75x19.75x0.75) DUST Pet & Allergy Control
- Price
- $26.03
- Rating
- 4.6/5
- Reviews
- 5,182
- Age
- 6y ago
Trending
90-day click momentum
5 Pack 10x20x1 MERV 11 Replaceable Filter Media Air Filter Refills only for 10x20x1 Reusable Frame (Frame Not Included)
- Price
- $12.50
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 6mo ago
Maycold MERV 13 10x20x1 Air Filter (4-Pack) High-Efficiency Pleated AC & Furnace Filters Actual Size: 9.70 x 19.70 x 0.75 Individually Wrapped in Plastic
- Price
- $27.64
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 4mo ago
Filtrete 10x20x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 9.81 x 19.81 x 0.81 in)
- Price
- $31.62
- Rating
- 4.6/5
- Reviews
- 627
- Age
- 1y ago
Simply 10x20x1 Air Filter Merv 8 MPR 600 4 Pack Furnace Air Filter for HVAC (Actual Size: 9.75x19.75x0.75) DUST Pet & Allergy Control
- Price
- $26.03
- Rating
- 4.6/5
- Reviews
- 5,182
- Age
- 6y ago
AIRx Filters 10x20x1 Furnace Filter MERV 8 Pleated Replacement HVAC AC Air Filter Dust Easy Installation Contaminant Reducing 12-Pack
- Price
- $61.30
- Rating
- 4.8/5
- Reviews
- 71
- Age
- 4y ago
Newest
by launch dateMaycold MERV 13 10x20x1 Air Filter (4-Pack) High-Efficiency Pleated AC & Furnace Filters Actual Size: 9.70 x 19.70 x 0.75 Individually Wrapped in Plastic
- Price
- $27.64
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 4mo ago
5 Pack 10x20x1 MERV 11 Replaceable Filter Media Air Filter Refills only for 10x20x1 Reusable Frame (Frame Not Included)
- Price
- $12.50
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 6mo ago
Filtrete 10x20x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 9.81 x 19.81 x 0.81 in)
- Price
- $31.62
- Rating
- 4.6/5
- Reviews
- 627
- Age
- 1y ago
Filtrete 10x20x1 Air Filter 3M MERV 1 HVAC AC Furnace Filter Replacement 6-Pack (Actual Size 9.81x19.81x0.88 in)
- Price
- $32.17
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 2y ago
Maycold MERV 13 10x20x1 Air Filter (6-Pack) High-Efficiency Pleated AC & Furnace Filters Actual Size: 9.70 x 19.70 x 0.75 Individually Wrapped in Plastic
- Price
- $42.81
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
21
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Simply36%
- Filtrete35%
- Filterbuy16%
- Maycold7%
- MOAJ2%
- AIRx Filters2%
- Open — no brand owns it (1 brand, 2%)
Demand
10x20x1 Air Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.5×
Search terms
Top 10x20x1 Air Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 10x20x1 air filter66K/yr
- air filter 10x20x120K/yr
- 10 x 20 x 1 air filters for home9K/yr
- furnace filters 10x20x18K/yr
- 10x20x1 furnace filter6K/yr
- 10x20x1 air filter 6 pack6K/yr
- 20x10x1 air filter6K/yr
- 10x20 air filter5K/yr
- air filters 10x20x15K/yr
- 10x20x14K/yr
Reviews and returns
What reviews say buyers love and hate about 10x20x1 Air Filter
We read the reviews and the return reasons for every product selling here.
“Not the measurements ordered”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 10x20x1 Air Filter questions
Answered from the same tracked data.