Is 10mm Deep Socket profitable to sell on Amazon United States?

Flapen scores 10mm Deep Socket 46 out of 100 on Amazon United States, a Fail. Shoppers spend $178K a year across 30 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew -10.6% in the last 90 days.

How competitive is the 10mm Deep Socket niche on Amazon United States?

11 brands and 117 sellers compete in 10mm Deep Socket on Amazon United States. The top 5 10mm Deep Socket products take 49% of clicks, and the top 5 brands take 90%.

What do buyers complain about in 10mm Deep Socket?

10mm Deep Socket buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Durability. Returns run at 2.2% of orders.

When does demand for 10mm Deep Socket peak?

Search demand for 10mm Deep Socket on Amazon United States peaks in Nov–Dec, and the busiest month runs 2.9× the quietest.

What does it cost to enter the 10mm Deep Socket niche?

10mm Deep Socket sells for $40.94 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.85 to $156.31. The average product has 397 reviews, the count a new listing must catch up to.

10mm Deep Socket

Fail

Demand is soft, at -10.6% this quarter, so 10mm Deep Socket is a Fail.

Flapen Score: 46
46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size: $178K/yr201K searches / yr
90-day growth: -10.6%search demand this quarter
Competition: 49%top-5 click share · 11 brands · 117 sellers

Flapen Score

10mm Deep Socket against its category

The dotted line is the Tools & Home Improvement average. Past it, 10mm Deep Socket is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The 10mm Deep Socket market on Amazon at a glance

Shoppers on Amazon United States searched for 10mm Deep Socket 201K times last year and spent an estimated $178K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months: 201K
Growth, 90 days vs prior 90: -10.6%
Conversion, latest week: 2.2%
Market size, estimated: $178Ka year
Peak month: December2.9× the quietest month
Top search term: craftsman ratchet55K searches a year

02 · Price

A sale here is worth $40.94.

Listings sell for $40.94 on average, from $8.85 to $156.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $40.94 that is $4K to $10K a year per listing.

Average price: $40.94inside the $15 to $100 sweet spot
Price range: $8.85–$156.31
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: $4K–$10K
Returns: 2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #684 within Sockets & Socket Sets. It carries 397 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 40%
Prime listings: 87%
Out of stock, average day: 1.8%
Average rank: #684in Sockets & Socket Sets
Average rating: 4.47 starsAmazon United States average 4.42 stars
Average reviews: 397per listing
Listings tracked: 30

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 46 months

Products