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100w Smart Bulb

Fail

Shoppers spend only $46K a year here, so 100w Smart Bulb is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$46K/yr51K searches / yr
90-day growth
+12.1%search demand this quarter
Competition
48%top-5 click share · 11 brands · 38 sellers

Flapen Score

100w Smart Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, 100w Smart Bulb is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 100w Smart Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for 100w Smart Bulb 51K times last year and spent an estimated $46K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+12.1%
Conversion, latest week
3.7%
Market size, estimated
$46Ka year
Peak month
December2.0× the quietest month
Top search term
100 watt smart bulb6K searches a year

02 · Price

A sale here is worth $24.23.

Listings sell for $24.23 on average, from $8.98 to $41.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.23 that is $0 to $2K a year per listing.

Average price
$24.23inside the $15 to $100 sweet spot
Price range
$8.98–$41.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #345 within Light Bulbs. It carries 3,807 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#345in Light Bulbs
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
3,807per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top 100w Smart Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$9K$14K$18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

38

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

8%

  • Linkind32%
  • Lightinginside31%
  • Govee15%
  • UCB5%
  • Feit Electric4%
  • Philips Hue3%
  • Open — no brand owns it (5 brands, 8%)

Demand

100w Smart Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top 100w Smart Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 100 watt smart bulb6K/yr
  • smart bulb 100w10K/yr
  • 1600 lumen smart bulb9K/yr
  • 100w smart bulb8K/yr
  • smart light bulbs a214K/yr
  • smart light bulbs 100 watt7K/yr
  • bright smart bulb3K/yr
  • bright smart light bulbs4K/yr

Reviews and returns

What reviews say buyers love and hate about 100w Smart Bulb

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
27%of negative reviews mention “Connectivity-Overall”
3.0%of orders come back
“Doesn't Connect”
A buyer, on “Connectivity-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 100w Smart Bulb questions

Answered from the same tracked data.