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100ft 12 Gauge Extension Cord

Fail

Shoppers spend only $42K a year here, so 100ft 12 Gauge Extension Cord is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$42K/yr10K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
65%top-5 click share · 8 brands · 12 sellers

Flapen Score

100ft 12 Gauge Extension Cord against its category

The dotted line is the Tools & Home Improvement average. Past it, 100ft 12 Gauge Extension Cord is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 100ft 12 Gauge Extension Cord market on Amazon at a glance

Shoppers on Amazon United States searched for 100ft 12 Gauge Extension Cord 10K times last year and spent an estimated $42K. The top 5 brands take 88% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
6.6%
Market size, estimated
$42Ka year
Top search term
100ft 12 gauge extension cord6K searches a year

02 · Price

A sale here is worth $65.62.

Listings sell for $65.62 on average, from $29.76 to $88.44. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $65.62 that is $0 to $7K a year per listing.

Average price
$65.62inside the $15 to $100 sweet spot
Price range
$29.76–$88.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Cords, Adapters & Multi-Outlets. It carries 3,714 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Cords, Adapters & Multi-Outlets
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
3,714per listing
Listings tracked
16

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
70 months

Products

Top 100ft 12 Gauge Extension Cord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$13K$17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

12

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

7%

  • POWGRN25%
  • uboory24%
  • Deeklify21%
  • huanchain10%
  • Amazon Basics8%
  • LifeSupplyUSA5%
  • Open — no brand owns it (2 brands, 7%)

Demand

100ft 12 Gauge Extension Cord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about 100ft 12 Gauge Extension Cord

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“pretty poor performance for premium money”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 100ft 12 Gauge Extension Cord questions

Answered from the same tracked data.