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10/4 Wire

Fail

Demand is soft, at -33.3% this quarter, so 10/4 Wire is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$95K/yr27K searches / yr
90-day growth
-33.3%search demand this quarter
Competition
49%top-5 click share · 11 brands · 30 sellers

Flapen Score

10/4 Wire against its category

The dotted line is the Tools & Home Improvement average. Past it, 10/4 Wire is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10/4 Wire market on Amazon at a glance

Shoppers on Amazon United States searched for 10/4 Wire 27K times last year and spent an estimated $95K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
4.8%
Market size, estimated
$95Ka year
Top search term
10/4 wire11K searches a year

02 · Price

A sale here is worth $73.88.

Listings sell for $73.88 on average, from $15.78 to $205.39. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $73.88 that is $0 to $7K a year per listing.

Average price
$73.88inside the $15 to $100 sweet spot
Price range
$15.78–$205.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #402 within Electrical Wire. It carries 98 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
14.7%
Average rank
#402in Electrical Wire
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
98per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top 10/4 Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$14K$19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

30

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

8%

  • CLLOMAGY46%
  • YDDECW18%
  • Kimbluth15%
  • energeaster6%
  • FIRMERST4%
  • Southwire3%
  • Open — no brand owns it (5 brands, 8%)

Demand

10/4 Wire search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top 10/4 Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 10/4 wire11K/yr
  • 10/4 soow cord4K/yr
  • 10 gauge 4 conductor wire3K/yr
  • 10/4 romex4K/yr
  • 10-4 wire3K/yr
  • 10/4 so cord3K/yr

Reviews and returns

What reviews say buyers love and hate about 10/4 Wire

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Value For Money”
100%of negative reviews mention “Advertised Vs Actual Product”
3.7%of orders come back
“Info about product incorrect”
A buyer, on “Advertised Vs Actual Product”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common 10/4 Wire questions

Answered from the same tracked data.