- Flapen Score
- 45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 4845
- Market size
- $1.1M/yr216K searches / yr
- 90-day growth
- +17.7%search demand this quarter
- Competition
- 78%top-5 click share · 7 brands · 46 sellers
Flapen Score
10/2 Romex against its category
The dotted line is the Tools & Home Improvement average. Past it, 10/2 Romex is stronger. Inside it, weaker.
Market
The 10/2 Romex market on Amazon at a glance
Shoppers on Amazon United States searched for 10/2 Romex 216K times last year and spent an estimated $1.1M. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- +17.7%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $1.1Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- 10/2 romex69K searches a year
02 · Price
A sale here is worth $81.88.
Listings sell for $81.88 on average, from $22.75 to $267.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $81.88 that is $82K to $102K a year per listing.
- Average price
- $81.88inside the $15 to $100 sweet spot
- Price range
- $22.75–$267.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $82K–$102K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Electrical Wire. It carries 1,072 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #197in Electrical Wire
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 1,072per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top 10/2 Romex products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Energeaster 10/2 NM-B Wire with Ground Indoor Electrical Copper Wire10 Gauge Wire 2 Conductor Non-Metallic Sheathed Copper Cable(50FT Orange)
- Price
- $67.56
- Rating
- 4.7/5
- Reviews
- 237
- Age
- 1y ago

Southwire Romex Brand Simpull Solid Indoor 10/2 W/G NMB Cable 50ft coil - SW# 28829022
- Price
- $68.56
- Rating
- 4.8/5
- Reviews
- 4,963
- Age
- 19y ago

Energeaster 10/2 NM-B Wire with Ground Indoor Electrical Copper Wire10 Gauge Wire 2 Conductor Non-Metallic Sheathed Copper Cable(100FT Orange)
- Price
- $140.20
- Rating
- 4.7/5
- Reviews
- 237
- Age
- 1y ago

Energeaster 10/2 NM-B Wire with Ground Indoor Electrical Copper Wire10 Gauge Wire 2 Conductor Non-Metallic Sheathed Copper Cable(25FT Orange)
- Price
- $40.10
- Rating
- 4.7/5
- Reviews
- 237
- Age
- 1y ago

Southwire #28829023 100 10/2 NMB W/G Cable
- Price
- $156.77
- Rating
- 4.8/5
- Reviews
- 4,963
- Age
- 20y ago
Trending
90-day click momentum
CIRENKO 10/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire 2 Conductors with Ground Solid Bare Copper 600V
- Price
- $132.97
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

15ft NM-B 10/2 Wire with Ground 10/2 Electrical Wire 10 Gauge Non-Metallic Sheathed NMB Cable 10-2 NM-B Copper 10 AWG 2 Conductors with Ground Residential Solid Indoor Copper Wiring for Outlet Switch
- Price
- $29.54
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 8mo ago

10ft NM-B 10/2 Wire with Ground 10/2 Electrical Wire 10 Gauge 2 Conductors Non-Metallic Sheathed NMB Cable 10-2 10 AWG Copper NM-B with Ground Residential Solid Indoor Copper Wiring for Outlet Switch
- Price
- $22.75
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 8mo ago

25ft NM-B 10/2 Wire with Ground 10 AWG Copper Wire 10 Gauge 2 Conductor Non-Metallic Sheathed NMB Copper Cable with Ground Residential Solid Indoor Electrical Wiring for Branch Circuit Switch Outlet
- Price
- $44.67
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 8mo ago

Energeaster 10/2 NM-B Wire with Ground Indoor Electrical Copper Wire10 Gauge Wire 2 Conductor Non-Metallic Sheathed Copper Cable(50FT Orange)
- Price
- $67.56
- Rating
- 4.7/5
- Reviews
- 237
- Age
- 1y ago
Newest
by launch date
CIRENKO 10/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire 2 Conductors with Ground Solid Bare Copper 600V
- Price
- $132.97
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

10ft NM-B 10/2 Wire with Ground 10/2 Electrical Wire 10 Gauge 2 Conductors Non-Metallic Sheathed NMB Cable 10-2 10 AWG Copper NM-B with Ground Residential Solid Indoor Copper Wiring for Outlet Switch
- Price
- $22.75
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 8mo ago

15ft NM-B 10/2 Wire with Ground 10/2 Electrical Wire 10 Gauge Non-Metallic Sheathed NMB Cable 10-2 NM-B Copper 10 AWG 2 Conductors with Ground Residential Solid Indoor Copper Wiring for Outlet Switch
- Price
- $29.54
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 8mo ago

25ft NM-B 10/2 Wire with Ground 10 AWG Copper Wire 10 Gauge 2 Conductor Non-Metallic Sheathed NMB Copper Cable with Ground Residential Solid Indoor Electrical Wiring for Branch Circuit Switch Outlet
- Price
- $44.67
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 8mo ago

50ft NM-B 10/2 Wire with Ground 10 Gauge Copper Wire 10 AWG 2 Conductor Non-Metallic Sheathed NMB Copper Cable with Ground Residential Solid Indoor Electrical Wiring for Branch Circuit Switch Outlet
- Price
- $74.13
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
46
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
1%
- energeaster51%
- Southwire32%
- XMK10%
- ARIZONA ELECTRICAL SOLUTIONS2%
- MOOKEERF2%
- VN Infinite quality2%
- Open — no brand owns it (1 brand, 1%)
Demand
10/2 Romex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 10/2 Romex search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 10/2 romex69K/yr
- 10/2 wire39K/yr
- 10-2 romex24K/yr
- 10/2 wire with ground21K/yr
- 10-2 wire14K/yr
- 10 2 wire with ground6K/yr
- 10/27K/yr
- 10 2 wire7K/yr
- 10-2 wire with ground5K/yr
- romex 10/26K/yr
Reviews and returns
What reviews say buyers love and hate about 10/2 Romex
We read the reviews and the return reasons for every product selling here.
“Short, tough to pull”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 10/2 Romex questions
Answered from the same tracked data.









