10/2 romex
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$81.88avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 216K searches
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,072.06avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Price range
Okay$22.75–$267.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 10/2 romex is a $1.1M/yr Amazon United States market (216K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
10/2 romex market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- $1.0M–$1.2M
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #197
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
46
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
1%
- energeaster51%
- Southwire32%
- XMK10%
- ARIZONA ELECTRICAL SOLUTIONS2%
- MOOKEERF2%
- VN Infinite quality2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top 10/2 romex search terms
- 10/2 romex69K/yr
- 10/2 wire39K/yr
- 10-2 romex24K/yr
- 10/2 wire with ground21K/yr
- 10-2 wire14K/yr
- 10 2 wire with ground6K/yr
- 10/27K/yr
- 10 2 wire7K/yr
- 10-2 wire with ground5K/yr
- romex 10/26K/yr
Top 10/2 romex products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Energeaster 10/2 NM-B Wire with Ground Indoor Electrical Copper Wire10 Gauge Wire 2 Conductor Non-Metallic Sheathed Copper Cable(50FT Orange)
energeaster$67.564.7★237 rev
Southwire Romex Brand Simpull Solid Indoor 10/2 W/G NMB Cable 50ft coil - SW# 28829022
Southwire$68.564.8★4,963 rev
Energeaster 10/2 NM-B Wire with Ground Indoor Electrical Copper Wire10 Gauge Wire 2 Conductor Non-Metallic Sheathed Copper Cable(100FT Orange)
energeaster$140.204.7★237 rev
Energeaster 10/2 NM-B Wire with Ground Indoor Electrical Copper Wire10 Gauge Wire 2 Conductor Non-Metallic Sheathed Copper Cable(25FT Orange)
energeaster$40.104.7★237 rev
Southwire #28829023 100 10/2 NMB W/G Cable
Southwire$156.774.8★4,963 rev
Newest
by launch date
CIRENKO 10/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire 2 Conductors with Ground Solid Bare Copper 600V
CIRENKO$132.974 rev
10ft NM-B 10/2 Wire with Ground 10/2 Electrical Wire 10 Gauge 2 Conductors Non-Metallic Sheathed NMB Cable 10-2 10 AWG Copper NM-B with Ground Residential Solid Indoor Copper Wiring for Outlet Switch
XMK$22.7530 rev
15ft NM-B 10/2 Wire with Ground 10/2 Electrical Wire 10 Gauge Non-Metallic Sheathed NMB Cable 10-2 NM-B Copper 10 AWG 2 Conductors with Ground Residential Solid Indoor Copper Wiring for Outlet Switch
XMK$29.5430 rev
25ft NM-B 10/2 Wire with Ground 10 AWG Copper Wire 10 Gauge 2 Conductor Non-Metallic Sheathed NMB Copper Cable with Ground Residential Solid Indoor Electrical Wiring for Branch Circuit Switch Outlet
XMK$44.6730 rev
50ft NM-B 10/2 Wire with Ground 10 Gauge Copper Wire 10 AWG 2 Conductor Non-Metallic Sheathed NMB Copper Cable with Ground Residential Solid Indoor Electrical Wiring for Branch Circuit Switch Outlet
XMK$74.1330 rev
Trending
90-day click momentumCIRENKO 10/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire 2 Conductors with Ground Solid Bare Copper 600V
CIRENKO$132.975.0★
15ft NM-B 10/2 Wire with Ground 10/2 Electrical Wire 10 Gauge Non-Metallic Sheathed NMB Cable 10-2 NM-B Copper 10 AWG 2 Conductors with Ground Residential Solid Indoor Copper Wiring for Outlet Switch
XMK$29.544.6★
10ft NM-B 10/2 Wire with Ground 10/2 Electrical Wire 10 Gauge 2 Conductors Non-Metallic Sheathed NMB Cable 10-2 10 AWG Copper NM-B with Ground Residential Solid Indoor Copper Wiring for Outlet Switch
XMK$22.754.6★
25ft NM-B 10/2 Wire with Ground 10 AWG Copper Wire 10 Gauge 2 Conductor Non-Metallic Sheathed NMB Copper Cable with Ground Residential Solid Indoor Electrical Wiring for Branch Circuit Switch Outlet
XMK$44.674.6★
Energeaster 10/2 NM-B Wire with Ground Indoor Electrical Copper Wire10 Gauge Wire 2 Conductor Non-Metallic Sheathed Copper Cable(50FT Orange)
energeaster$67.564.7★
What buyers say about 10/2 romex
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Excellent product”
“exactly what I needed”
“Durable and high quality”
“It is good quality material”
“Flexible and sturdy casing”
“is easy to handle without fighting excessive memory or twisting”
“Color is bright and stands out”
“Great good replacement part”
“Worked good in my application”
What buyers complain about
“Short, tough to pull”
“Not UL Approved”
“shorter than I needed”
“Inaccurate description”
“a lot stiffer to work with than 12/2”
“Although this was a big inconvenience the price still beats any local store”
“One of the wires had broken”
Top return reasons
Common questions
- Is 10/2 romex profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 16 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +17.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the 10/2 romex niche?
- 7 brands and 46 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in 10/2 romex?
- Top complaints mined from reviews: Ease Of Use, Certifications, Size-Overall. The return rate is 3.1%.
- When does demand for 10/2 romex peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 10/2 romex niche?
- Listings span $22.75–$267.47; the average listing price is $81.88 (sweet spot $15–$100). The average incumbent carries 1,072 reviews — the moat a new listing must climb.