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10/2 Mc Cable

Fail

Shoppers spend only $65K a year here, so 10/2 Mc Cable is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$65K/yr9K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
63%top-5 click share · 8 brands · 19 sellers

Flapen Score

10/2 Mc Cable against its category

The dotted line is the Tools & Home Improvement average. Past it, 10/2 Mc Cable is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10/2 Mc Cable market on Amazon at a glance

Shoppers on Amazon United States searched for 10/2 Mc Cable 9K times last year and spent an estimated $65K. The top 5 brands take 86% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
6.1%
Market size, estimated
$65Ka year
Top search term
10/2 mc cable7K searches a year

02 · Price

A sale here is worth $116.87.

Listings sell for $116.87 on average, from $29.58 to $198.41. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $116.87 that is $0 to $12K a year per listing.

Average price
$116.87above the $15 to $100 sweet spot
Price range
$29.58–$198.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #278 within Electrical Wire. It carries 74 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#278in Electrical Wire
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
74per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top 10/2 Mc Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$10K$13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

19

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

4%

  • MOOKEERF27%
  • Southwire19%
  • YYOGEE17%
  • huanchain12%
  • Kimbluth11%
  • YDDECW10%
  • Open — no brand owns it (2 brands, 4%)

Demand

10/2 Mc Cable search demand

Weekly searches over the year. Pick a range.

225175Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about 10/2 Mc Cable

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Value For Money”
100%of negative reviews mention “Certifications”
2.9%of orders come back
“After ordering, I was concerned that this item might not be UL-listed, which would have been a problem for inspection and fire insurance purposes”
A buyer, on “Certifications”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common 10/2 Mc Cable questions

Answered from the same tracked data.