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10/2 Direct Burial Wire

Fail

Shoppers spend only $67K a year here, so 10/2 Direct Burial Wire is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$67K/yr20K searches / yr
90-day growth
+34.2%search demand this quarter
Competition
42%top-5 click share · 9 brands · 38 sellers

Flapen Score

10/2 Direct Burial Wire against its category

The dotted line is the Tools & Home Improvement average. Past it, 10/2 Direct Burial Wire is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10/2 Direct Burial Wire market on Amazon at a glance

Shoppers on Amazon United States searched for 10/2 Direct Burial Wire 20K times last year and spent an estimated $67K. The top 5 brands take 84% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+34.2%
Conversion, latest week
2.4%
Market size, estimated
$67Ka year
Top search term
10/2 uf-b wire5K searches a year

02 · Price

A sale here is worth $137.51.

Listings sell for $137.51 on average, from $29.39 to $302.18. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $137.51 that is $0 to $14K a year per listing.

Average price
$137.51above the $15 to $100 sweet spot
Price range
$29.39–$302.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #877 within Electrical Wire. It carries 128 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
68%
Out of stock, average day
2.3%
Average rank
#877in Electrical Wire
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
128per listing
Listings tracked
31

04 · Newcomers

Amazon counts 5 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top 10/2 Direct Burial Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

38

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

42%

Top 20: 93%

Open market

10%

  • energeaster24%
  • Southwire22%
  • Stock Wire19%
  • wirenco10%
  • VN Infinite quality9%
  • MOOKEERF6%
  • Open — no brand owns it (3 brands, 10%)

Demand

10/2 Direct Burial Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26DecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.6× · 8 of 12 months tracked

Search terms

Top 10/2 Direct Burial Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 10/2 uf-b wire5K/yr
  • 10/2 direct burial wire5K/yr
  • 10/2 underground wire5K/yr
  • 10/2 underground wire 150 ft3K/yr
  • 10/2 uf wire3K/yr

Reviews and returns

What reviews say buyers love and hate about 10/2 Direct Burial Wire

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Assembly/Installation”
1.8%of orders come back
“So far not installed”
A buyer, on “Assembly/Installation”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 10/2 Direct Burial Wire questions

Answered from the same tracked data.