10/2 direct burial wire
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Review moat
Great127.94avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$137.51avg listing price — sweet spot $15–$100
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$29.39–$302.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 20K searches
According to Flapen's Amazon United States niche tracking, 10/2 direct burial wire is a $67K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
10/2 direct burial wire market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $69K–$103K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #877
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 74%
- Out of stock
- 2.3%
- Avg brand age
- 46 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
38
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
42%
Top 20: 93%
Open market
10%
- energeaster24%
- Southwire22%
- Stock Wire19%
- wirenco10%
- VN Infinite quality9%
- MOOKEERF6%
- Open — no brand owns it (3 brands, 10%)
Demand
Weekly Amazon search volume, last 33 weeks — +34.2% search growth over the last 90 days.Top 10/2 direct burial wire search terms
- 10/2 uf-b wire5K/yr
- 10/2 direct burial wire5K/yr
- 10/2 underground wire5K/yr
- 10/2 underground wire 150 ft3K/yr
- 10/2 uf wire3K/yr
Top 10/2 direct burial wire products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Southwire 13056722 10/2WG UF Wire
Southwire$79.994.7★971 rev
VN Infinite quality 10/2 UF-B Wire 10 Gauge Outdoor Direct Burial Electrical Underground Cable 10AWG 2 Connector Insulated Jacket Gray (50 FT)
VN Infinite quality$79.334.9★10 rev
10/2 UF-B Wire 250FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$302.184.8★54 rev
Wirenco 10/2 UF-B Wire Underground Feeder and Direct Earth Burial Cable (100Ft Cut)
wirenco$153.654.7★67 rev
250 10/2 W/G UF Cable
Southwire$267.474.7★280 rev
Newest
by launch date10/2 UF-B Wire 250FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$302.1854 rev
10/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$154.2554 rev
10/2 UF-B Wire 150 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$214.8754 rev
10/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$73.6254 rev
10/2 UF-B Wire 75 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$105.6054 rev
Trending
90-day click momentum10/2 UF-B Wire 250FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$302.184.8★
Wirenco 10/2 UF-B Wire Underground Feeder and Direct Earth Burial Cable (110Ft Cut)
wirenco$164.850.0★
VN Infinite quality 10/2 UF-B Wire 10 Gauge Outdoor Direct Burial Electrical Underground Cable 10AWG 2 Connector Insulated Jacket Gray (50 FT)
VN Infinite quality$79.334.9★
10/2 UF-B Wire - 100FT 10 Gauge Direct Burial Electrical Cable 100% Pure Copper 10AWG 2 Connector for Underground Feeder Wet or Corrosive Locations Indoor & Outdoor etc
MOOKEERF$164.114.0★
10/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$73.624.8★
What buyers say about 10/2 direct burial wire
What buyers praise and complain about, mined from review topics.What buyers love
“the quality still feels very solid”
“Great price”
“Exactly what I needed”
“Works great”
“the wire was solid”
“The gray PVC jacket is thick”
“Heavy Duty Stuff”
“Its rated for 600V and is UL listed, which adds confidence in its safety and compliance with electrical standards”
“Installation and handling of the cable is easy with the right tools”
“Very good material and durable”
What buyers complain about
“So far not installed”
“slightly stiff feel typical of UF wire”
“At 50 ft and 10 gauge, this little roll is heavy at around 7 pounds”
“incorrect description”
“Its a bit stiffer than NM-B, as expected,”
Top return reasons
Common questions
- Is 10/2 direct burial wire profitable to sell on Amazon United States?
- The niche generates $67K/yr across 31 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +34.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the 10/2 direct burial wire niche?
- 9 brands and 38 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in 10/2 direct burial wire?
- Top complaints mined from reviews: Assembly/Installation, Stiffness, Weight Heavy. The return rate is 1.8%.
- What does it cost to enter the 10/2 direct burial wire niche?
- Listings span $29.39–$302.18; the average listing price is $137.51 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.