10/2 Direct Burial Wire
FailShoppers spend only $67K a year here, so 10/2 Direct Burial Wire is a Fail.
- Flapen Score
- 48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median48
- Market size
- $67K/yr20K searches / yr
- 90-day growth
- +34.2%search demand this quarter
- Competition
- 42%top-5 click share · 9 brands · 38 sellers
Flapen Score
10/2 Direct Burial Wire against its category
The dotted line is the Tools & Home Improvement average. Past it, 10/2 Direct Burial Wire is stronger. Inside it, weaker.
Market
The 10/2 Direct Burial Wire market on Amazon at a glance
Shoppers on Amazon United States searched for 10/2 Direct Burial Wire 20K times last year and spent an estimated $67K. The top 5 brands take 84% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +34.2%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $67Ka year
- Top search term
- 10/2 uf-b wire5K searches a year
02 · Price
A sale here is worth $137.51.
Listings sell for $137.51 on average, from $29.39 to $302.18. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $137.51 that is $0 to $14K a year per listing.
- Average price
- $137.51above the $15 to $100 sweet spot
- Price range
- $29.39–$302.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #877 within Electrical Wire. It carries 128 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 68%
- Out of stock, average day
- 2.3%
- Average rank
- #877in Electrical Wire
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 128per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 5 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top 10/2 Direct Burial Wire products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Southwire 13056722 10/2WG UF Wire
- Price
- $79.99
- Rating
- 4.7/5
- Reviews
- 971
- Age
- 19y ago

VN Infinite quality 10/2 UF-B Wire 10 Gauge Outdoor Direct Burial Electrical Underground Cable 10AWG 2 Connector Insulated Jacket Gray (50 FT)
- Price
- $79.33
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 10mo ago

10/2 UF-B Wire 250FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $302.18
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 10mo ago

Wirenco 10/2 UF-B Wire Underground Feeder and Direct Earth Burial Cable (100Ft Cut)
- Price
- $153.65
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 5y ago

250 10/2 W/G UF Cable
- Price
- $267.47
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 18y ago
Trending
90-day click momentum
10/2 UF-B Wire 250FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $302.18
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 10mo ago

Wirenco 10/2 UF-B Wire Underground Feeder and Direct Earth Burial Cable (110Ft Cut)
- Price
- $164.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago

VN Infinite quality 10/2 UF-B Wire 10 Gauge Outdoor Direct Burial Electrical Underground Cable 10AWG 2 Connector Insulated Jacket Gray (50 FT)
- Price
- $79.33
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 10mo ago

10/2 UF-B Wire - 100FT 10 Gauge Direct Burial Electrical Cable 100% Pure Copper 10AWG 2 Connector for Underground Feeder Wet or Corrosive Locations Indoor & Outdoor etc
- Price
- $164.11
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 1y ago

10/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $73.62
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 10mo ago
Newest
by launch date
10/2 UF-B Wire 250FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $302.18
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 10mo ago

10/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $154.25
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 10mo ago

10/2 UF-B Wire 150 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $214.87
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 10mo ago

10/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $73.62
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 10mo ago

10/2 UF-B Wire 75 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $105.60
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
38
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
42%
Top 20: 93%
Open market
10%
- energeaster24%
- Southwire22%
- Stock Wire19%
- wirenco10%
- VN Infinite quality9%
- MOOKEERF6%
- Open — no brand owns it (3 brands, 10%)
Demand
10/2 Direct Burial Wire search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.6× · 8 of 12 months tracked
Search terms
Top 10/2 Direct Burial Wire search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 10/2 uf-b wire5K/yr
- 10/2 direct burial wire5K/yr
- 10/2 underground wire5K/yr
- 10/2 underground wire 150 ft3K/yr
- 10/2 uf wire3K/yr
Reviews and returns
What reviews say buyers love and hate about 10/2 Direct Burial Wire
We read the reviews and the return reasons for every product selling here.
“So far not installed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 10/2 Direct Burial Wire questions
Answered from the same tracked data.









