Is 1/8 drill bits profitable to sell on Amazon United States?

The niche generates $222K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the 1/8 drill bits niche?

20 brands and 28 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in 1/8 drill bits?

Top complaints mined from reviews: Durability, Sharpness, Quality-Overall. The return rate is 0.5%.

When does demand for 1/8 drill bits peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the 1/8 drill bits niche?

Listings span $3.91–$17.26; the average listing price is $10.53 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.

1/8 drill bits

Worth a look

Shows searches that convert (15.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible15.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,685.25

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$222K

$222K/yr · 136K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.53

avg listing price — sweet spot $15–$100

Price range

Bad$3.91–$17.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 1/8 drill bits is a $222K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

1/8 drill bits market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $263K–$316K; units × avg price
Conversion rate: 15.5%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 2.2%
Avg brand age: 60 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

39%

RCINDUS16%
Bosch11%
amoolo9%
Drill Hulk9%
Drill America8%
Yellow Paw8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 1/8 drill bits search terms

1/8 drill bits88K/yr +10.5%13.7% conv.
1/8 drill bit19K/yr +13.0%12.4% conv.
1/8 drill bits for metal13K/yr +7.0%14.5% conv.
1/8 cobalt drill bits4K/yr +32.5%14.5% conv.
1/8 inch drill bit4K/yr +15.0%13.7% conv.
1/8 drill bits for wood4K/yr +12.3%6.3% conv.
drill bit 1/83K/yr +3.7%12.3% conv.

All search terms

Top 1/8 drill bits products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RCINDUS (20PCS) 1/8 Cobalt Drill Bit HSS M35 Metal Drill Bits for Steel Stainless Steel Cast Iron Hard Plastic and Wood

RCINDUS$15.014.6★825 rev

Bosch CO2135B 1/8 in. X 2-3/4 in. Cobalt M42 Drill Bit

Bosch$3.914.6★7,163 rev

Drill America - KFD1/8P12 1/8 High Speed Steel Black & Gold KFD Split Point Drill Bit (Pack of 12) KFD Series

Drill America$6.694.7★761 rev

1/8 Inch Drill Bit (3 Pack) Industrial Grade M35 Cobalt Titanium Aluminum Nitrite - 1/8 Diameter & Total Length of 2-3/4 with Working Length of 1-1/4 Easily Drill Into Metal Steel & Aluminum

Yellow Paw$5.954.5★1,581 rev

1/8-Inch Cobalt Steel M35 Jobber Length Twist Drill Bits for Hard Metal Stainless Steel Pack of 12

Drill Hulk$15.904.6★2,855 rev

Newest

by launch date

ForgeWorx 1/8 Inch Cobalt Drill Bits 2pcs Heavy-Duty Metal Drill Bit Set for Steel Cast Iron TiAlN Coating 1/4 Hex Shank (1/8 x 4)

Forgeworx$5.45124 rev

9mo ago

1/8 Inch Cobalt Drill Bit 10PCS | High Speed Steel | Drill Bit for Stainless Steel and Hardened Metal | HSS M35 Titanium Aluminum Nitride Coating

YOKOCUT$11.88108 rev

10mo ago

Artymaster Drill Bit Set 10pcs (1/8) M35 HSS Twist Cobalt Drill Bits for Stainless Steel Hardened Steel Cast Iron Plastic and Wood AM07D

ARTYMASTER$7.2086 rev

1y ago

1/8 Inch Drill Bit (3 Pack) Industrial Grade M35 Cobalt Titanium Aluminum Nitrite - 1/8 Diameter & Total Length of 2-3/4 with Working Length of 1-1/4 Easily Drill Into Metal Steel & Aluminum

Yellow Paw$5.951,581 rev

1y ago

1/8 Titanium Drill Bits HSS Metal Jobber Length Twist Drill Bits 135 Split Point Suitable for Drilling in Metal Plastic Wood Pack of 20pcs BECOLLO

BECOLLO$10.00416 rev

2y ago

What buyers say about 1/8 drill bits

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Excellent quality”

Value For Money23%

“Good value for the price”

Sharpness16%

“Good and sharp”

Durability10%

“Bits hold up fairly well very happy for the price”

Advertised Vs Actual Product7%

“As described, came on time”

Precision Of Cut7%

“Razor sharp. as it should be.”

Strength2%

“Very strong”

Ease Of Use2%

“Good to have handy”

Rusts/Corrodes2%

“Worked pretty well on regular steel and aluminum”

Size-Overall1%

“I ended getting another size to because of how well they worked”

What buyers complain about

Durability31%

“Break easy”

Sharpness22%

“Went dull”

Quality-Overall18%

“Cheaply made, flimsy quality”

Value For Money8%

“Lots of bits for the price”

Size-Overall4%

“Too short”

Strength3%

“They break easily”

Mechanism Issues2%

“These won't work at least on rivet removal”

Precision Of Cut2%

“In under 30 seconds the new 1/8 x 6 drill bit was dull”

Natural Resource Wastage1%

“Waste of money and time”

Ease Of Use1%

“not as easy as first hole”

Top return reasons

Size-Overall45%

Defective Material/Parts14%

Functionality-Overall10%

Advertised Vs Actual Product5%

Compatibility-Overall5%

Durability4%

Material Quality3%

Sharpness3%

Quality-Overall3%

Value For Money1%

Common questions

Is 1/8 drill bits profitable to sell on Amazon United States?: The niche generates $222K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (58/100).
How competitive is the 1/8 drill bits niche?: 20 brands and 28 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in 1/8 drill bits?: Top complaints mined from reviews: Durability, Sharpness, Quality-Overall. The return rate is 0.5%.
When does demand for 1/8 drill bits peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 1/8 drill bits niche?: Listings span $3.91–$17.26; the average listing price is $10.53 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.